Welcome back to Operation Be! In this episode, I had the absolute honor of sitting down with Annie Yatch—entrepreneur, trauma freedom coach, and Chief Transformation Officer at Northstar Leadership. Annie’s story is incredible… from building multiple 7-figure businesses to now guiding high-performing leaders to break subconscious patterns and lead from a place of authenticity and truth.

We talked about what trauma freedom really means, especially for entrepreneurs, and the difference between masculine and feminine leadership (and why we need both). Annie also shared some powerful insights on breaking generational money beliefs, calming your nervous system, and how neuroscience plays a role in our success.

✨This conversation is full of real talk, wisdom, and tools you can actually put into practice—whether you’re running a business, leading a team, or simply navigating your own growth journey. I walked away with so many takeaways, and I know you will too. ✨

Can’t wait for you to listen in!

01:27 - Women in Leadership & Coaching

02:34 - Trauma Freedom for Entrepreneurs Explained

05:55 - Subconscious Patterns & Breaking the Ceiling

09:41 - Money Beliefs from Family & Rewriting Your Story

14:17 - Leadership, Identity, and True Fulfillment

18:45 - Masculine vs. Feminine Energy in Business

22:15 - Relationships, Communication & Emotional Safety

27:00 - The Power of Telling the Truth

31:06 - Accountability, Suffering, and Self-Awareness

35:00 - The Ripple Effect: Impacting Others

37:12 - Being the Lighthouse: Boundaries & Self-Leadership

41:30 - Embodiment, Healing, and Ongoing Growth

46:00 - Tools for Presence & Daily Success

50:09 - Coaching, Neurochemistry, and the Science of Change

54:48 - Annie’s Resources & How to Connect

56:55 - Final Thoughts & The Power of Community

Connect with Annie:

Email - [email protected]

https://www.youtube.com/@NorthstarLeadership.AnnieYatch

https://www.instagram.com/northstarleadership.annie/

https://www.linkedin.com/in/annie-yatch/

PDF for listeners:  https://api.leadconnectorhq.com/widget/form/1A9yfDnMehwAFcZcyGu8

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