Operation Be: The Podcast

What if AI could help you create MORE space in your life instead of adding more noise?

In this episode of Operation Be, Jamie Thurber explores what it means to slow down, become present, and intentionally use the tools available to us to build a life that actually feels good.

In the first Be Seen segment, Jamie sits down with AI integration specialist Angelina Shively to talk about moving from AI overwhelm to AI integration. They break down how entrepreneurs can use AI as a thinking partner, why collecting prompts and tools isn’t enough, how to train AI to understand your voice and values, and practical ways AI can reduce the mental load in both business and everyday life. Plus, Jamie introduces Be Nourished, bringing intentional living into the kitchen with a quick, approachable meal designed for real life.

Because the goal isn’t to become more productive just for the sake of doing more. It’s about creating the clarity, freedom, and capacity to be more present in the life you’re already living. Operation Be — live with intention, build what feels true, and drop what doesn’t.

#aitools #stressrelief #easyrecipe

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath Located at 1666 Larkin WIlliams Road in Fenton.

https://premiumkb.com/cabinet-wholesa...

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.

Link to Subscribe 🎥 https://www.youtube.com/@JamieThurber

Connect with Angelina:

[email protected]

https://www.facebook.com/angelina.moehlmann

https://www.instagram.com/aicoachingwithangelina/

https://www.linkedin.com/in/aicoachingwithangelina/

https://www.skool.com/ai-amplified-entrepreneur

Follow me on socials ♥️

✨Instagram - www.instagram.com/jamie.thurber

✨Facebook - www.facebook.com/jamiethurber.biz

✨Website - www.jamiethurber.com

00:00 – Intro: Welcome to Operation Be

00:38 – Be Here: Getting Present in a Noisy World

03:51 – Be Seen: Meet AI Integration Specialist Angelina

07:42 – Using AI as a Thinking Partner

16:36 – Entrepreneurs, Old Work Habits & the AI Learning Curve

18:15 – Using ChatGPT and Claude for Different Tasks

22:17 – Practical Ways to Use AI in Everyday Life

31:58 – Using ChatGPT as a Sounding Board

33:53 – How to Connect With Angelina

35:45 – Be Nourished: Easy BBQ Chicken Nachos

49:00 – The Intention Behind the New Operation Be Format

49:31 – Closing Thoughts & Outro

A lot has changed behind the scenes, and in this episode, I’m finally ready to share what’s coming next.

Over the past year, I’ve been navigating the realities of growing businesses, rebuilding after some incredibly difficult circumstances, and learning how to stop putting myself last in the process. I’ve had to recognize when I’m the bottleneck, when it’s time to push forward, and when it’s actually healthier to pause and trust that everything doesn’t have to happen overnight.

I’m also giving you a first look at the next chapter of Operation: Be. The show is evolving into something more dynamic, fun, and representative of all the different parts of my life—with new segments, shorter conversations, behind-the-scenes experiences, wellness, food, local businesses, products I love, and plenty more.

But underneath all of these updates is something much bigger: none of what you accomplish matters if you aren’t well enough to enjoy it. Sometimes you have to pause. Sometimes you have to admit that you’re the bottleneck. And sometimes you simply have to trust the process.

This is a new chapter—and I can’t wait to bring you along for it.

#changeyourmindsetchangeyourlife #resilience #newchapter

Link to Subscribe 🎥 https://www.youtube.com/@JamieThurber

Follow me on socials ♥️

✨Instagram - www.instagram.com/jamie.thurber

✨Facebook - www.facebook.com/jamiethurber.biz

✨Website - www.jamiethurber.com

We all create stories in our heads about what we have to do before we're allowed to succeed, be happy, or move forward. The problem? Most of those stories aren't real.

In this solo episode of Operation: Be, I share one of the biggest mindset shifts I've had in years after facing overwhelming challenges in both business and life. From discovering fraud in a company I invested in, to rebuilding multiple businesses, managing an undiagnosed chronic illness, and balancing the weight of everyday life, I found myself asking a simple question:

How do I get to the other side without staying trapped by my own thinking?

We'll explore why our minds create invisible rules that keep us stuck, how to recognize the traps you're living in, and practical ways to refocus your energy on what actually moves your life forward.

If you've been feeling overwhelmed, exhausted, or like you're carrying more than you can handle, this conversation is for you.

🎧 Tune in to learn how to break out of your mental traps:

00:00 - Welcome to Operation: Be

00:29 - The hidden traps we all create in our minds

01:22 - Why success doesn't protect you from limiting beliefs

02:23 - The rules your brain invents to keep you stuck

03:24 - My background in business, branding, and entrepreneurship

06:18 - Living with an undiagnosed chronic illness

07:58 - When life, business, and health collide

09:37 - The reality of rebuilding after business fraud

11:09 - Choosing to stay and rebuild instead of walking away

12:38 - Starting over with another struggling business

14:14 - Running five companies while feeling overwhelmed

15:53 - Looking for the way through the chaos

17:18 - The breakthrough that changed my perspective

18:45 - Why focusing on one thing can change everything

20:12 - Escaping the mental traps that keep you stuck

22:01 - Final thoughts: Build what matters and let go of the rest

#mentalhealth #mentalload #mentaltraps

The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin WIlliams Road in Fenton.

https://premiumkb.com/cabinet-wholesa...

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.

Link to Subscribe 🎥 https://www.youtube.com/@JamieThurber

Follow me on socials ♥️

✨Instagram - www.instagram.com/jamie.thurber

✨Facebook - www.facebook.com/jamiethurber.biz

✨Website - www.jamiethurber.com

In this episode of Operation: Be, I sit down with my friend Ashley Maland for a conversation that felt both deeply personal and incredibly timely.

We talk about self-worth, healing, identity, mindset, and what it means to keep moving forward when life doesn't go according to plan. Ashley shares the powerful belief she's finally embraced—that she's worthy of love, success, and belonging exactly as she is right now—and we explore how that one shift can change everything.

If you've been navigating a hard season, questioning your path, or simply trying to become more aligned with who you're meant to be, I think this conversation will resonate with you.

Remember: You don't have to become someone else to create a beautiful life. You just have to give yourself permission to believe that it's possible.

Thanks for being here. ❤️

🎧 Tune in and accept that you’re enough just the way you are.

00:00 – Welcome to Operation: Be

00:35 – Introducing Ashley Maland

02:14 – What Ashley believes now that she didn't believe two years ago

03:20 – Rewriting negative self-talk and learning self-worth

05:28 – The power of belief and changing your personal narrative

07:54 – Do we really have to suffer to succeed?

10:10 – Navigating hard seasons while staying grateful

11:16 – Finding meaning in life's challenges

14:35 – Jamie's "eyes on the road" analogy for staying present

17:39 – Jamie reflects on buying her company and the lessons that followed

20:14 – Using content and podcasting to create meaningful conversations

22:52 – Why Ashley sees a growing shift toward love and connection

24:20 – Living life instead of endlessly processing it

25:04 – Practical ways to move through difficult emotions

27:28 – Breaking free from familiar patterns of pain

29:08 – Trusting yourself by keeping promises to yourself

31:01 – Why clarity about who you want to become changes everything

32:24 – Dreaming bigger and creating impact that lasts

33:29 – Ego, purpose, and building a meaningful life

35:50 – Wealth, abundance, and using success to serve others

38:39 – Why comparison is a trap and there's room for everyone

41:08 – The secret to success: Don't quit

42:23 – Learning to enjoy the process, not just the destination

43:56 – Ashley's message to anyone who feels stuck or behind

46:00 – Saying "yes" before you feel ready

47:20 – Final thoughts and takeaways 

Connect with Ashley:

https://www.instagram.com/ashleymaland/?hl=en

https://www.facebook.com/ashley.taylor.maland.2025/

https://www.tiktok.com/@ashleytaylormaland

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin WIlliams Road in Fenton.

https://premiumkb.com/cabinet-wholesa...

  / premiumkbstl  

  / premiumkbstl  

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

  / spasandmore  

  / spasandmorestl  

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

Link to Subscribe 🎥

   / @jamiethurber  

Follow me on socials ♥️

✨Instagram - www.instagram.com/jamie.thurber

✨Facebook - www.facebook.com/jamiethurber.biz

✨Website - www.jamiethurber.com

Some seasons of life feel heavy.

In this episode of Operation Be, I’m talking about what it really looks like to navigate pressure, stress, and major growth as a business owner and human being…without losing yourself in the process.

Over the last year, I’ve experienced some incredibly hard and transformative moments across my businesses and personal life, and what I’ve learned is this: stress can either break you, or build your capacity.

We’re getting into emotional intelligence, ownership, boundaries, overwhelm, and the importance of going back to basics when life feels chaotic. I’m also sharing practical tools that help me regulate stress, simplify systems, and create clarity.

Because sometimes the answer isn’t doing more.

🎧 Tune in now for a real conversation about growth, resilience, and learning how to carry heavy seasons differently.

00:45  Why Life Feels Heavy

02:10  A Year of Hard Growth

04:26  Coaching & New Ventures

05:40  Resentment & Ownership

07:25  Protect Your Character

09:11  Reset When Overwhelmed

12:11  Pricing & Boundaries

15:24  Hard Days Are Human

19:49  Integrity & Leadership

22:49  Systems & Team Clarity

25:34  Using ChatGPT for Reflection

27:42  The Parking Lot Brain Dump

29:05  Mental Load & Basics

31:14  Environment & Stress

35:26  Simplify & Tighten Up

37:54  Back to Basics

Email me!

[email protected]

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin Williams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

Let’s clear something up…

You’re not overwhelmed.

In this episode of Operation Be, I’m breaking down the difference, and why it matters more than you think.

Because what feels like anxiety…chaos…even excitement sometimes?

We’re getting into how to spot overextension before it turns into burnout, why slowing down is the fastest way to get back in control, and the real reason your schedule feels impossible (hint: you’re not accounting for life in between).

Trust me…getting back on track doesn’t happen overnight.

🎧 Tune in now and learn how to stop spinning…and start moving forward again.

00:45 Overwhelm vs Overextended

02:05 Anxiety or Excitement Check

04:07 Robot Coaching and Reality

04:58 Build Capacity and Boundaries

06:28 Time Blocking and Drive Time

10:14 Saying No and Limits

13:56 Disruptions and Three Anchors

17:15 Wrap Up and Support

Email me!

[email protected]

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin Williams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

Let’s talk about something that doesn’t get named enough…but affects everything:

Emotional load.

And no, it’s not just “being emotional.”

In this episode of Operation Be, I’m breaking down what emotional load actually looks like in real life: the constant mental tabs, the anticipating, the remembering, the invisible weight that so many people (especially women) carry every single day.

From my own marriage to business partnerships, I’ve seen how this shows up:

But here’s the shift:

There’s a difference between noticing what needs to be done and taking responsibility for everyone else’s feelings, reactions, and outcomes.

Because support doesn’t mean doing everything. And love doesn’t mean losing yourself in the process.

🎧 Tune in now for a conversation that might just change how you show up in your relationships, your work, and your own mind.

00:57 What Emotional Load Means

01:56 Why It Hits Relationships

04:12 Invisible Household Work

07:04 When Work Has Load Too

08:37 Stop Parenting Your Partner

11:29 Defining Emotional Load

12:42 Managing Others Feelings

15:43 Why It Matters

17:19 Balance Without Taking Over

Email me!

[email protected]

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin Williams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

Let’s talk about something that looks like support…but often creates more stress.

In this episode of Operation Be, I’m unpacking a dynamic I’ve experienced too often: sharing that I’m overwhelmed, only to have people start deciding for me what I can and can’t handle.

Information gets withheld. Tasks get delayed. People try to “protect” my time…without asking.

And that’s not support. That’s misalignment.

I’m talking about why this creates confusion, missed deadlines, and unnecessary emotional labor (especially for women in leadership) and the difference between asking for help and simply being transparent.

We’ll get into what real support actually looks like: clear roles, honest communication, and truth shared with respect.

Because honesty isn’t being harsh.

🎧 Tune in now for a conversation about trust, communication, and what support should actually look like.

01:11 Emotions and Conditioning

01:53 Learning to Ask for Help

02:35 When Others Budget Your Energy

05:07 Transparency Is Real Support

06:53 A Meeting Story and the Cost

07:58 Clear Roles and Communication

08:40 Honesty Without Being Harsh

Email me!

[email protected]

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin Williams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

If you’ve ever been told to “pick one thing” or “niche down,” this episode is for you.

In this episode, I open up about being labeled a “serial entrepreneur” and the pressure that comes with it. After investing in a $10,000 program that pushed me into a business model that didn’t fit, I realized something important:

✨ The problem wasn’t my ambition.

I share why being multi-passionate doesn’t mean you’re scattered—the common denominator in everything you build is you. And when you’re grounded in clarity, building multiple things can actually be your strength.

We’ll talk about:

If you’ve been questioning your path, consider this your reminder:

🎙️Catch this episode today, and share it with someone who you think needs to hear this message too!

00:26 Serial Entrepreneur Debate

01:31 Niche Down Wounds

03:21 Built to Build Mindset

04:41 Common Denominator: You

08:08 Labels and Identity

10:22 Clarity and Integrity

14:18 Discernment Over Discipline

15:13 Pause Before You Decide

17:37 Not Everything at Once

20:12 Structure Support Sustainability

23:40 Steward Your Gifts

Mentioned in this episode:

https://adventure-unknown.com/

Operation Be Episode w/ Emily Frisella

Email me!

[email protected]

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin WIlliams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

In this episode of Operation Be, I sit down with Emily Frisella — entrepreneur, best-selling author, COO of Arete Syndicate and 44Seven Media, and founder of Paper & Plan Co. and Women in Business.

Emily is known for her no-BS, real-world approach to leadership, and this conversation delivers exactly that.

We dive into what it actually looks like to run multiple businesses without rigid routines, and why the “perfect morning routine” advice you see online doesn’t work for most entrepreneurs. Emily shares her glass balls vs. rubber balls framework — a powerful way to prioritize what truly matters and let go of unnecessary guilt.

We also talk about:

✨Why most productivity advice is unrealistic

This episode is practical, honest, and packed with perspective shifts — especially if you’re building something and trying to do it in a way that actually works for your life.

🎧 Press play if you’re ready to lead, grow, and simplify how you approach success.

00:25 Meet Emily Frisella

01:39 Rethinking Daily Structure

04:41 Glass vs Rubber Balls

06:02 Rejecting Hustle Advice

09:34 Honest Selling and Trust

13:26 Books and Core Values

17:58 Myth of Long Plans

20:11 Social Media Reality Shift

30:07 Team Structure Breakdown

31:27 Delegation and Deadlines

32:36 Overcommunicate the Why

35:26 Women in Business Workshop

40:48 Launching the Academy

48:19 Work Life Blend Mindset

56:22 Staying Grounded Systems

Connect with Emily:

https://www.instagram.com/emilyfrisella/

https://emilyfrisella.com/

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

https://operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin WIlliams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.