Let’s talk about something that doesn’t get named enough…but affects everything:

Emotional load.

And no, it’s not just “being emotional.”

In this episode of Operation Be, I’m breaking down what emotional load actually looks like in real life: the constant mental tabs, the anticipating, the remembering, the invisible weight that so many people (especially women) carry every single day.

From my own marriage to business partnerships, I’ve seen how this shows up:

But here’s the shift:

There’s a difference between noticing what needs to be done and taking responsibility for everyone else’s feelings, reactions, and outcomes.

Because support doesn’t mean doing everything. And love doesn’t mean losing yourself in the process.

🎧 Tune in now for a conversation that might just change how you show up in your relationships, your work, and your own mind.

00:57 What Emotional Load Means

01:56 Why It Hits Relationships

04:12 Invisible Household Work

07:04 When Work Has Load Too

08:37 Stop Parenting Your Partner

11:29 Defining Emotional Load

12:42 Managing Others Feelings

15:43 Why It Matters

17:19 Balance Without Taking Over

Email me!

[email protected]

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

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Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin Williams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

Let’s talk about something that looks like support…but often creates more stress.

In this episode of Operation Be, I’m unpacking a dynamic I’ve experienced too often: sharing that I’m overwhelmed, only to have people start deciding for me what I can and can’t handle.

Information gets withheld. Tasks get delayed. People try to “protect” my time…without asking.

And that’s not support. That’s misalignment.

I’m talking about why this creates confusion, missed deadlines, and unnecessary emotional labor (especially for women in leadership) and the difference between asking for help and simply being transparent.

We’ll get into what real support actually looks like: clear roles, honest communication, and truth shared with respect.

Because honesty isn’t being harsh.

🎧 Tune in now for a conversation about trust, communication, and what support should actually look like.

01:11 Emotions and Conditioning

01:53 Learning to Ask for Help

02:35 When Others Budget Your Energy

05:07 Transparency Is Real Support

06:53 A Meeting Story and the Cost

07:58 Clear Roles and Communication

08:40 Honesty Without Being Harsh

Email me!

[email protected]

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

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www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin Williams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

If you’ve ever been told to “pick one thing” or “niche down,” this episode is for you.

In this episode, I open up about being labeled a “serial entrepreneur” and the pressure that comes with it. After investing in a $10,000 program that pushed me into a business model that didn’t fit, I realized something important:

✨ The problem wasn’t my ambition.

I share why being multi-passionate doesn’t mean you’re scattered—the common denominator in everything you build is you. And when you’re grounded in clarity, building multiple things can actually be your strength.

We’ll talk about:

If you’ve been questioning your path, consider this your reminder:

🎙️Catch this episode today, and share it with someone who you think needs to hear this message too!

00:26 Serial Entrepreneur Debate

01:31 Niche Down Wounds

03:21 Built to Build Mindset

04:41 Common Denominator: You

08:08 Labels and Identity

10:22 Clarity and Integrity

14:18 Discernment Over Discipline

15:13 Pause Before You Decide

17:37 Not Everything at Once

20:12 Structure Support Sustainability

23:40 Steward Your Gifts

Mentioned in this episode:

https://adventure-unknown.com/

Operation Be Episode w/ Emily Frisella

Email me!

[email protected]

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

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www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin WIlliams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

In this episode of Operation Be, I sit down with Emily Frisella — entrepreneur, best-selling author, COO of Arete Syndicate and 44Seven Media, and founder of Paper & Plan Co. and Women in Business.

Emily is known for her no-BS, real-world approach to leadership, and this conversation delivers exactly that.

We dive into what it actually looks like to run multiple businesses without rigid routines, and why the “perfect morning routine” advice you see online doesn’t work for most entrepreneurs. Emily shares her glass balls vs. rubber balls framework — a powerful way to prioritize what truly matters and let go of unnecessary guilt.

We also talk about:

✨Why most productivity advice is unrealistic

This episode is practical, honest, and packed with perspective shifts — especially if you’re building something and trying to do it in a way that actually works for your life.

🎧 Press play if you’re ready to lead, grow, and simplify how you approach success.

00:25 Meet Emily Frisella

01:39 Rethinking Daily Structure

04:41 Glass vs Rubber Balls

06:02 Rejecting Hustle Advice

09:34 Honest Selling and Trust

13:26 Books and Core Values

17:58 Myth of Long Plans

20:11 Social Media Reality Shift

30:07 Team Structure Breakdown

31:27 Delegation and Deadlines

32:36 Overcommunicate the Why

35:26 Women in Business Workshop

40:48 Launching the Academy

48:19 Work Life Blend Mindset

56:22 Staying Grounded Systems

Connect with Emily:

https://www.instagram.com/emilyfrisella/

https://emilyfrisella.com/

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

https://operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin WIlliams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

This last week was…wild.

In this episode of Operation Be, I’m sharing what happens when multiple chaotic moments stack on top of each other — and how those moments revealed something important: peace doesn’t come from perfect circumstances. It comes from self-trust.

When you build integrity with yourself — keeping small promises, speaking honestly, owning mistakes, asking questions, and following through — something powerful happens. You stop second-guessing. You move with clarity. You respond instead of react.

I talk about why hard weeks don’t erase your progress, how not everything deserves your emotional energy, and why calm, strategic responses strengthen both your boundaries and your leadership. Especially when work dynamics get messy.

Plans change. Life pivots. Chaos happens.

But the one thing you can always control is how you show up and how you respond.

That’s where real confidence is built.

🎧 Press play and let’s talk about staying grounded when life gets loud.

00:35 Last Week Was Wild

02:16 Peace Comes From Self Trust

04:03 Integrity And Follow Through

06:41 Messy Growth Seasons

08:13 Choose Your Reactions

08:57 Leadership Under Pressure

11:22 Strength In Silence

13:43 Flexibility When Plans Change

16:24 Closing Message And Reminder

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin WIlliams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

This episode wasn’t supposed to go this way.

I had a plan. I was ready to talk about reinvention.

And then a simple phone call about a truck recall tipped the scale.

In real time, I felt the overwhelm hit — not because of the truck, but because of everything else. The invisible mental load of running businesses. The constant tabs open in my brain. The 1099s, staffing, client work, long commutes, family logistics. The weight that doesn’t clock out at 5pm.

In this episode of Operation Be, I unpack what it actually feels like to carry that load — especially when your partner hasn’t owned a company and may not fully understand the cognitive strain. We talk about how gender defaults still quietly show up in daily responsibilities, what happens when you admit you’re drowning and don’t feel heard, and why expecting superhuman output is a losing game.

I also share practical strategies that genuinely help — voice reminders, labeled alarms, systems that reduce decision fatigue — and how reframing pressure as privilege can shift your perspective without dismissing your reality.

This one is honest. Messy. Real-time.

Because growth isn’t polished — it’s practiced.

🎧 Press play if you’ve ever felt like your brain has 47 tabs open and none of them will close.

00:31 Reinvention Plan Derailed

01:24 Truck Trouble Real Life

02:57 Business Load In Relationships

05:47 Not Being Heard

07:46 Behind And Overwhelmed

12:20 Pressure Versus Privilege

15:27 Choosing The Podcast First

17:06 Using Reminders And Robots

20:03 Wrap Up And Sponsors

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin WIlliams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

This episode is about the part of growth we don’t talk about enough — the loneliness.

Living with intention, clarity, and alignment is powerful…but it can also feel isolating. It’s hard to put new internal experiences into words. It’s draining to constantly update or over-explain who you’re becoming. And sometimes the people closest to you can’t fully meet the version of you that’s emerging.

In this conversation, I share what I’ve learned through physical, emotional, and mental healing — releasing guilt around not staying in constant contact, grieving old versions of myself and relationships built on obligation, and allowing emotions like grief and anger without needing others to relate.

We talk about:

✨Where you shrink to keep others comfortable

If you’ve felt alone in your evolution, you’re not crazy. You’re growing.

And emotional safety matters more than we admit.

🎧 Press play. Let’s go there.

00:39 Why Growth Matters (and Why It Can Feel Lonely)

02:18 Healing, Surrendering Control, and Protecting Your Energy

04:41 Letting Go of Obligation: Friends, Family, and Space to Grow

05:54 Grief, Hard Conversations, and Outgrowing Old Versions

08:10 Stop Shrinking: Shine, Set Boundaries, and Correct Yourself

10:35 Find Emotional Safety: Safe People, Vulnerability, and Being Seen

11:37 Ignore Opinions When You’re Not Hurting Anyone

14:11 Key Takeaways

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin Williams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

I’m back — and January was a wild one.

In this episode of Operation Be, I’m sharing what really happened behind the scenes: my mom’s knee replacement, getting Influenza A, both of my parents becoming seriously ill, hospital stays, rehab, endless tests, and navigating the stress of healthcare and family updates — all while running three companies.

But this isn’t just about what happened. It’s about what it revealed.

Years ago, this level of uncertainty would have sent me into panic, overwork, and burnout. This time, I practiced presence. I triaged what mattered. I listened to my body. I allowed emotions without spiraling.

We talk about nervous system regulation in real time, breaking old hypervigilant patterns, and how growth is revealed in chaos — not comfort.

If you’re navigating stress, caregiving, or uncertainty, this conversation will meet you where you are.

🎧 Press play. Let’s walk through it together.

00:30 Unexpected Break + Why January 2026 Felt So Wild

02:05 Twists and Turns

04:32 When Everything Snowballed

07:00 Running 3 Companies While Life Implodes (and Finally Getting Help)

09:02 The Real Lesson: Emotions, Standards, and Not Burning Yourself Out

11:13 Nervous System Regulation Tools

13:10 Hypervigilance, Surrender, and Listening to Your Body

17:27 What Practice Looks Like Now: Boundaries, Cues, and Daily Regulation

20:14 Wrap-Up, How to Reach Me + New Show Sponsors

22:49 Sponsor Spotlight: Spas and More (Master Spas for Wellness)

Mentioned in this episode:

Why We Practice: A Journey of Self Reflection & Growth | Ep 82: https://youtu.be/DaJkR9MiSmo

Trueline Kitchen Video: https://youtu.be/hUYFYQVl32k?si=If1XFG302NX1n1pU

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin WIlliams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

In this episode of Operation Be, I sit down with Pat Doyle for an honest, grounded conversation about growth, fatherhood, and what it really means to show up as a man today. Pat’s journey—from professional baseball to mortgage lending, podcasting, and parenting—has been shaped by real-life experiences that forced him to slow down, reflect, and evolve.

We talk openly about mental health, emotional intelligence, and the responsibility that comes with being a present father and a self-aware leader. Pat shares how navigating divorce changed the way he approaches parenting, personal accountability, and his own inner work—and why choosing growth over ego has mattered more than anything.

This episode is about aligning purpose with practice, learning from life instead of running from it, and understanding that clarity doesn’t come from having all the answers—it comes from being willing to look inward.

Whether you’re a parent, a professional, or someone committed to doing the work to live with more intention, this conversation offers perspective, honesty, and a reminder that growth is always available when you choose it.

🎧Check it out today!

01:53 The Zach and Pat Show

03:21 Fatherhood and Personal Growth

06:00 Navigating Divorce and Co-Parenting

08:58 Relationships and Emotional Intelligence

20:44 The Importance of Vulnerability

28:22 Using Social Media for Business and Personal Growth

31:30 The Identity Crisis for Men

32:06 Comfort in Solitude

32:50 Promoting Positive Masculinity

34:11 The Impact of Toxic Labels

35:32 The Importance of Listening

37:02 Building Community and Values

44:20 Rapid Fire Questions

Connect with Pat:

https://www.youtube.com/@TheZachandPatShow

https://www.instagram.com/stl_mortgagenerd/

https://www.instagram.com/thezachandpatshow/

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

https://operationbe.com

In this episode of Operation Be, I welcome the magnetic and mission-driven Jessica McTaggart, owner of The Curl Sanctuary in St. Louis. What begins as a conversation, becomes a full-bodied journey through Jessica’s evolution from a makeup counter employee to a leader reshaping the curly hair industry from the inside out.

We wander through the origin story of The Curl Sanctuary, the philosophy that fuels it, and the intention-packed choices that turned it into a safe haven for natural curls and the people who wear them. 

We dig into what it takes to build a purpose-driven business: the quiet bravery of saying no, the courage to create a culture that feels like home, and the discipline required to grow without losing yourself in the process.

Jessica also opens up about training new stylists, honoring boundaries, and protecting the harmony between work, artistry, and real life. Expect heartfelt stories, grounded wisdom, and a look behind the curtain at what authenticity in leadership truly looks like.

If you’re building something that matters, or simply craving a reminder that intention is a superpower, this episode delivers. 

🎧Tune in. Fill up. And be inspired to build your world with purpose. 💫

00:21 Meet Jessica McTaggart: Visionary Behind The Curl Sanctuary

02:25 The Journey to The Curl Sanctuary

07:42 Transformations and Client Stories

12:38 Building a Business with Integrity and Intention

28:47 The Importance of Mentorship and Community

37:05 The Importance of Community and Support

38:04 Intentional Living and Personal Growth

40:23 Building a Business with Faith

55:50 Navigating Personal and Professional Boundaries

01:01:57 Reflecting on Success and Future Goals

01:04:57 Final Thoughts and Farewell

Connect with Jessica:

https://curlsanctuary.com/

https://www.facebook.com/curlsanctuary

https://www.instagram.com/thecurlsanctuary/

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

https://operationbe.com