Operation Be: The Podcast

This last week was…wild.

In this episode of Operation Be, I’m sharing what happens when multiple chaotic moments stack on top of each other — and how those moments revealed something important: peace doesn’t come from perfect circumstances. It comes from self-trust.

When you build integrity with yourself — keeping small promises, speaking honestly, owning mistakes, asking questions, and following through — something powerful happens. You stop second-guessing. You move with clarity. You respond instead of react.

I talk about why hard weeks don’t erase your progress, how not everything deserves your emotional energy, and why calm, strategic responses strengthen both your boundaries and your leadership. Especially when work dynamics get messy.

Plans change. Life pivots. Chaos happens.

But the one thing you can always control is how you show up and how you respond.

That’s where real confidence is built.

🎧 Press play and let’s talk about staying grounded when life gets loud.

00:35 Last Week Was Wild

02:16 Peace Comes From Self Trust

04:03 Integrity And Follow Through

06:41 Messy Growth Seasons

08:13 Choose Your Reactions

08:57 Leadership Under Pressure

11:22 Strength In Silence

13:43 Flexibility When Plans Change

16:24 Closing Message And Reminder

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin WIlliams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

This episode wasn’t supposed to go this way.

I had a plan. I was ready to talk about reinvention.

And then a simple phone call about a truck recall tipped the scale.

In real time, I felt the overwhelm hit — not because of the truck, but because of everything else. The invisible mental load of running businesses. The constant tabs open in my brain. The 1099s, staffing, client work, long commutes, family logistics. The weight that doesn’t clock out at 5pm.

In this episode of Operation Be, I unpack what it actually feels like to carry that load — especially when your partner hasn’t owned a company and may not fully understand the cognitive strain. We talk about how gender defaults still quietly show up in daily responsibilities, what happens when you admit you’re drowning and don’t feel heard, and why expecting superhuman output is a losing game.

I also share practical strategies that genuinely help — voice reminders, labeled alarms, systems that reduce decision fatigue — and how reframing pressure as privilege can shift your perspective without dismissing your reality.

This one is honest. Messy. Real-time.

Because growth isn’t polished — it’s practiced.

🎧 Press play if you’ve ever felt like your brain has 47 tabs open and none of them will close.

00:31 Reinvention Plan Derailed

01:24 Truck Trouble Real Life

02:57 Business Load In Relationships

05:47 Not Being Heard

07:46 Behind And Overwhelmed

12:20 Pressure Versus Privilege

15:27 Choosing The Podcast First

17:06 Using Reminders And Robots

20:03 Wrap Up And Sponsors

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin WIlliams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

This episode is about the part of growth we don’t talk about enough — the loneliness.

Living with intention, clarity, and alignment is powerful…but it can also feel isolating. It’s hard to put new internal experiences into words. It’s draining to constantly update or over-explain who you’re becoming. And sometimes the people closest to you can’t fully meet the version of you that’s emerging.

In this conversation, I share what I’ve learned through physical, emotional, and mental healing — releasing guilt around not staying in constant contact, grieving old versions of myself and relationships built on obligation, and allowing emotions like grief and anger without needing others to relate.

We talk about:

✨Where you shrink to keep others comfortable

If you’ve felt alone in your evolution, you’re not crazy. You’re growing.

And emotional safety matters more than we admit.

🎧 Press play. Let’s go there.

00:39 Why Growth Matters (and Why It Can Feel Lonely)

02:18 Healing, Surrendering Control, and Protecting Your Energy

04:41 Letting Go of Obligation: Friends, Family, and Space to Grow

05:54 Grief, Hard Conversations, and Outgrowing Old Versions

08:10 Stop Shrinking: Shine, Set Boundaries, and Correct Yourself

10:35 Find Emotional Safety: Safe People, Vulnerability, and Being Seen

11:37 Ignore Opinions When You’re Not Hurting Anyone

14:11 Key Takeaways

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin Williams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

I’m back — and January was a wild one.

In this episode of Operation Be, I’m sharing what really happened behind the scenes: my mom’s knee replacement, getting Influenza A, both of my parents becoming seriously ill, hospital stays, rehab, endless tests, and navigating the stress of healthcare and family updates — all while running three companies.

But this isn’t just about what happened. It’s about what it revealed.

Years ago, this level of uncertainty would have sent me into panic, overwork, and burnout. This time, I practiced presence. I triaged what mattered. I listened to my body. I allowed emotions without spiraling.

We talk about nervous system regulation in real time, breaking old hypervigilant patterns, and how growth is revealed in chaos — not comfort.

If you’re navigating stress, caregiving, or uncertainty, this conversation will meet you where you are.

🎧 Press play. Let’s walk through it together.

00:30 Unexpected Break + Why January 2026 Felt So Wild

02:05 Twists and Turns

04:32 When Everything Snowballed

07:00 Running 3 Companies While Life Implodes (and Finally Getting Help)

09:02 The Real Lesson: Emotions, Standards, and Not Burning Yourself Out

11:13 Nervous System Regulation Tools

13:10 Hypervigilance, Surrender, and Listening to Your Body

17:27 What Practice Looks Like Now: Boundaries, Cues, and Daily Regulation

20:14 Wrap-Up, How to Reach Me + New Show Sponsors

22:49 Sponsor Spotlight: Spas and More (Master Spas for Wellness)

Mentioned in this episode:

Why We Practice: A Journey of Self Reflection & Growth | Ep 82: https://youtu.be/DaJkR9MiSmo

Trueline Kitchen Video: https://youtu.be/hUYFYQVl32k?si=If1XFG302NX1n1pU

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin WIlliams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

In this episode of Operation Be, I sit down with Pat Doyle for an honest, grounded conversation about growth, fatherhood, and what it really means to show up as a man today. Pat’s journey—from professional baseball to mortgage lending, podcasting, and parenting—has been shaped by real-life experiences that forced him to slow down, reflect, and evolve.

We talk openly about mental health, emotional intelligence, and the responsibility that comes with being a present father and a self-aware leader. Pat shares how navigating divorce changed the way he approaches parenting, personal accountability, and his own inner work—and why choosing growth over ego has mattered more than anything.

This episode is about aligning purpose with practice, learning from life instead of running from it, and understanding that clarity doesn’t come from having all the answers—it comes from being willing to look inward.

Whether you’re a parent, a professional, or someone committed to doing the work to live with more intention, this conversation offers perspective, honesty, and a reminder that growth is always available when you choose it.

🎧Check it out today!

01:53 The Zach and Pat Show

03:21 Fatherhood and Personal Growth

06:00 Navigating Divorce and Co-Parenting

08:58 Relationships and Emotional Intelligence

20:44 The Importance of Vulnerability

28:22 Using Social Media for Business and Personal Growth

31:30 The Identity Crisis for Men

32:06 Comfort in Solitude

32:50 Promoting Positive Masculinity

34:11 The Impact of Toxic Labels

35:32 The Importance of Listening

37:02 Building Community and Values

44:20 Rapid Fire Questions

Connect with Pat:

https://www.youtube.com/@TheZachandPatShow

https://www.instagram.com/stl_mortgagenerd/

https://www.instagram.com/thezachandpatshow/

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

https://operationbe.com

In this episode of Operation Be, I welcome the magnetic and mission-driven Jessica McTaggart, owner of The Curl Sanctuary in St. Louis. What begins as a conversation, becomes a full-bodied journey through Jessica’s evolution from a makeup counter employee to a leader reshaping the curly hair industry from the inside out.

We wander through the origin story of The Curl Sanctuary, the philosophy that fuels it, and the intention-packed choices that turned it into a safe haven for natural curls and the people who wear them. 

We dig into what it takes to build a purpose-driven business: the quiet bravery of saying no, the courage to create a culture that feels like home, and the discipline required to grow without losing yourself in the process.

Jessica also opens up about training new stylists, honoring boundaries, and protecting the harmony between work, artistry, and real life. Expect heartfelt stories, grounded wisdom, and a look behind the curtain at what authenticity in leadership truly looks like.

If you’re building something that matters, or simply craving a reminder that intention is a superpower, this episode delivers. 

🎧Tune in. Fill up. And be inspired to build your world with purpose. 💫

00:21 Meet Jessica McTaggart: Visionary Behind The Curl Sanctuary

02:25 The Journey to The Curl Sanctuary

07:42 Transformations and Client Stories

12:38 Building a Business with Integrity and Intention

28:47 The Importance of Mentorship and Community

37:05 The Importance of Community and Support

38:04 Intentional Living and Personal Growth

40:23 Building a Business with Faith

55:50 Navigating Personal and Professional Boundaries

01:01:57 Reflecting on Success and Future Goals

01:04:57 Final Thoughts and Farewell

Connect with Jessica:

https://curlsanctuary.com/

https://www.facebook.com/curlsanctuary

https://www.instagram.com/thecurlsanctuary/

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

https://operationbe.com

In this episode of Operation Be, we’re going all-in on one of the most underrated tools for growth: perspective shifts. We’re unpacking how seeing things differently—intentionally, clearly, and without burning yourself out—can radically reshape your life.

We’ll get into:

This episode is your reminder that you don’t need a massive life overhaul—sometimes you just need a new lens.

🎧Hit play, take a breath, and let’s shift your perspective together.

Reflection Prompt: Try ONE perspective shift this week.

Identify something that doesn't feel great, or doesn't flow well in your life. Approach that thing with an open mind, and consider what YOU really think or feel about it, and how it is impacting your life. Do you really still need it?

00:21 Shifting Your Mindset

00:58 The Power of Perspective

08:04 Real-Life Examples of Perspective Shifts

11:58 Staying Present and Making Decisions

17:04 Action Steps and Conclusion

Mentioned in this episode:

Says F*cking Who Gear:

https://homesweetdefiance.com/products/says-who-womens-short-sleeve-t-shirt?pr_prod_strat=e5_desc&pr_rec_id=d3a92bbd8&pr_rec_pid=7203248046142&pr_ref_pid=7203257778238&pr_seq=uniform

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

In this short solo episode, I wanted to build on my recent conversation with former NHL enforcer Kelly Chase—reflecting on the powerful lessons hidden inside resilience, mindset, and purpose. From facing life-changing challenges to showing up with grit and grace every single day, this episode was all about what it really takes to live with intention.

I want to share how mindset shifts can help you find clarity, create freedom, and stay in alignment without burning out. There is so much to explore…the value of storytelling, the power of learning through experience, and the daily practice of showing up—especially when it’s hard.

If you’ve ever needed a reminder that strength isn’t just about pushing harder—but about staying grounded in who you are—this one’s for you.

🎧 Tune in now and learn how to build a mindset that won’t quit.

00:30 Recap of Last Episode with Kelly Chase

01:35 The Power of Personal Stories

03:19 Mindset and Determination

Mentioned in this episode:

The Fight After the Fight: A Story of Grit & Growth | Ep 103 with Kelly Chase

https://youtu.be/DpwCK8m8wuQ

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

In this powerful episode of Operation Be, I sit down with the legendary Kelly Chase — former NHL enforcer, proud St. Louis Blues alum, and a man whose story goes far beyond the rink.

Kelly opens up about his incredible journey through life after hockey — from battling cancer to building businesses — and how grit, gratitude, and community have shaped every step of his path. We talk about what it really means to live with intention, to lead with heart, and to keep showing up even when life knocks you down.

He shares stories from his farm upbringing, the deep importance of relationships, and how his work with cancer fundraising and the Carbon Club is helping others find strength and purpose through connection.

This conversation is a reminder that resilience isn’t about toughness — it’s about heart. 💙

🎧 Tune in for an episode full of truth, perspective, and the kind of wisdom that only comes from a life fully lived.

00:21 Meet Kelly Chase: Beyond the Ice

02:15 Kelly's Battle with Leukemia

03:34 The Business Side of Kelly Chase

06:29 Maintaining Lifelong Friendships

09:55 Lessons from the Farm

13:01 The Importance of Team and Leadership

22:46 Transitioning from Hockey to Business

25:50 The Success of Puck Cancer and Other Ventures

30:43 Inside the Exclusive Carbon Club

34:47 Maintaining Mental and Physical Health

39:23 Family Support and Resilience

44:27 Challenges and Determination

48:54 Rapid Fire Questions and Reflections

Connect with Kelly:

https://www.instagram.com/chasenpucks39/

Ice Guardians Pod: 

https://www.youtube.com/@IceGuardiansPod

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

https://operationbe.com

In this episode of Operation Be, I’m diving into something that might ruffle a few feathers — unlearning the rules. This conversation was sparked by a moment that stopped me in my tracks and made me ask, “Wait…who decided this was how it’s supposed to be?”

From money to relationships to the invisible “shoulds” we’ve all been handed, I’m sharing my personal journey of realizing that most of the rules we live by weren’t even written by us. Somewhere along the way, we absorbed them — from family, society, or fear — and called it normal. But here’s the truth: you get to write your own rulebook.

In this episode, I’ll challenge you to look at what beliefs you’ve been carrying that don’t actually serve the life you want. We’ll talk about how to recognize them, release them, and replace them with new standards that feel like you.

💭 Reflection prompt: Identify one inherited belief or “rule” in your life that no longer feels right—and decide what it would look like if you rewrote it on your own terms?

It’s time to stop living by someone else’s blueprint. Let’s unlearn, realign, and build a life that fits.

🎧 Tune in now — your freedom might start right here.

00:46 Unlearning the Rules

03:25 Diversity and Perspective Shifts

06:52 Money Mindset Transformation

10:54 Questioning Assumptions and Self-Growth

17:06 Personal Life and Relationships

22:58 Conclusion and Prompt

Mentioned in this episode:

You're Allowed to Want More - and Here's Why | Ep 101

https://youtu.be/JcbHdC2O3gY

Says F*cking Who Gear:

https://homesweetdefiance.com/products/says-who-womens-short-sleeve-t-shirt?pr_prod_strat=e5_desc&pr_rec_id=d3a92bbd8&pr_rec_pid=7203248046142&pr_ref_pid=7203257778238&pr_seq=uniform

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com 

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

#operationbe #bethechange #intentionalliving #invisibleillness #polyvagaltheory #partswork #operationdo #getshitdone #healingjourney #unbusy #slowdown #awareness #youfirst #selfawareness #chronicillness #hyperproductive #breaktherules