In this episode of Operation Be, I welcome the magnetic and mission-driven Jessica McTaggart, owner of The Curl Sanctuary in St. Louis. What begins as a conversation, becomes a full-bodied journey through Jessica’s evolution from a makeup counter employee to a leader reshaping the curly hair industry from the inside out.

We wander through the origin story of The Curl Sanctuary, the philosophy that fuels it, and the intention-packed choices that turned it into a safe haven for natural curls and the people who wear them. 

We dig into what it takes to build a purpose-driven business: the quiet bravery of saying no, the courage to create a culture that feels like home, and the discipline required to grow without losing yourself in the process.

Jessica also opens up about training new stylists, honoring boundaries, and protecting the harmony between work, artistry, and real life. Expect heartfelt stories, grounded wisdom, and a look behind the curtain at what authenticity in leadership truly looks like.

If you’re building something that matters, or simply craving a reminder that intention is a superpower, this episode delivers. 

🎧Tune in. Fill up. And be inspired to build your world with purpose. 💫

00:21 Meet Jessica McTaggart: Visionary Behind The Curl Sanctuary

02:25 The Journey to The Curl Sanctuary

07:42 Transformations and Client Stories

12:38 Building a Business with Integrity and Intention

28:47 The Importance of Mentorship and Community

37:05 The Importance of Community and Support

38:04 Intentional Living and Personal Growth

40:23 Building a Business with Faith

55:50 Navigating Personal and Professional Boundaries

01:01:57 Reflecting on Success and Future Goals

01:04:57 Final Thoughts and Farewell

Connect with Jessica:

https://curlsanctuary.com/

https://www.facebook.com/curlsanctuary

https://www.instagram.com/thecurlsanctuary/

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