In this episode of the Goals.com podcast, Andrew Rice sits down with Brent Phillips, President of BWP Consulting Group. Brent works with small and mid-sized businesses to build clearer sales strategies and repeatable processes that create consistent growth. He explains why companies hit a performance ceiling, how data and AI reveal patterns leaders often miss, and why shared ownership between sales and leadership improves execution. Brent also touches on what makes top performers stand out, how to create accountability without burnout, and how CEOs can stay involved without micromanaging. His core message: talent isn’t enough - growth comes from strong systems, structure, and culture.