The Goals.com Podcast

Mike Choma, CEO of B2B Connector, shares how he built a growing sales organization around one core belief: the fortune is in the follow-up. After managing multiple CRMs, scattered notes, and limited visibility, Mike moved his team to Goals.com to centralize activity, automate follow-up, track performance, and keep reps aligned. In this episode, he explains why the right system can turn sales chaos into accountability, momentum, and measurable growth.

In this episode of the Goals.com podcast, Andrew Rice interviews John Noonan, President of Growth Plan Partners, who shares insights on transforming sales performance for small and medium-sized businesses. John discusses his transition from corporate leadership to consulting, the importance of structured sales processes, and how to build effective sales engines. He emphasizes the need for accountability, empathy, and mentorship in sales leadership, and provides actionable steps for leaders to regain control of their sales growth.

In this episode of the Goals.com podcast, Andrew Rice interviews Joe Muskus, President of Rising Tide Sales Consulting. Joe shares insights on transforming stagnant sales organizations. He discusses common pitfalls that SMBs face, the importance of having a structured sales process, and how to diagnose underlying issues that may not be immediately apparent. Joe emphasizes the need for a sales playbook, the role of AI in enhancing sales efforts, and the emotional barriers that leaders must overcome to foster a productive sales environment. He also reflects on his own leadership experiences and the lessons learned along the way.

In this episode of the Goals.com Podcast, Andrew Rice sits down with Jeff Gallop, an experienced sales leader who helps companies build the structure and discipline needed for predictable growth. As an Outsourced VP of Sales, Jeff steps into organizations where sales have stalled and installs the systems that move teams forward. He breaks down the biggest misconceptions business owners have about sales leadership, why promoting top reps into management often backfires, and the core moves that consistently drive 30%+ revenue growth. Jeff also shares how he evaluates a team’s growth readiness, why accountability matters, and where AI supports, rather than replaces, real leadership. If you’re looking to strengthen your sales process or improve team performance, this episode is one you’ll want to listen to.

In this episode of the Goals.com podcast, Andrew Rice sits down with Brent Phillips, President of BWP Consulting Group. Brent works with small and mid-sized businesses to build clearer sales strategies and repeatable processes that create consistent growth. He explains why companies hit a performance ceiling, how data and AI reveal patterns leaders often miss, and why shared ownership between sales and leadership improves execution. Brent also touches on what makes top performers stand out, how to create accountability without burnout, and how CEOs can stay involved without micromanaging. His core message: talent isn’t enough - growth comes from strong systems, structure, and culture.

In this episode of the Goals.com podcast, Andrew Rice interviews Tami Adams, Sales and Marketing Specialist at National HealthClaim. They discuss the importance of relationships in sales, the evolving landscape of employee benefits, and how personal experiences shape professional approaches. Tami emphasizes the need for clarity, empathy, and understanding in client interactions, and highlights emerging trends in employee wellness and benefits personalization.

In this episode of the Goals.com Podcast, Andrew Rice sits down with Michèle Hecken, entrepreneur, advisor, and bestselling author of The Art of Offboarding, to unpack how leaders can build businesses that run without burning them out. Michèle shares her journey from scaling a global company to exiting with freedom, and explains why traditional delegation falls short. She breaks down the “Art of Offboarding,” the mindset shifts leaders must make around control and trust, and the importance of designing roles that allow you to spend 80% of your time doing what you love. Michèle also explores early warning signs of leadership overwhelm, how to modernize leadership for new generations, and the simple steps executives can take this week to create more space, sustainability, and joy in their work. If you’re a founder or leader looking to reclaim time and build a healthier, more self-sustaining organization, this episode is packed with clarity and practical insight.

In this episode of the Goals.com podcast, Andrew Rice interviews Menno Enters, CEO of Nordic Consulting, who shares insights on overcoming sales performance challenges faced by small to medium-sized businesses (SMBs). Menno discusses the common bottlenecks in sales operations, the importance of a solid sales infrastructure, and the role of accountability in leadership. He emphasizes the need for business owners to shift their focus from working in their business to working on it, and highlights the growing trend of fractional leadership as a solution for companies seeking growth. The conversation also touches on the significance of learning from losses and the application of parenting lessons to leadership.

In this episode of the Goals.com podcast, Andrew Rice speaks with Steve Margerin, President of Margerin Associates, about the critical aspects of sales performance and how to regain momentum in struggling sales teams. They discuss identifying early warning signs of sales issues, the importance of mindset shifts for turnarounds, and the key elements of effective sales infrastructure. Steve emphasizes the need for clarity in goals and alignment within teams to drive engagement and results. The conversation also covers the significance of leveraging historical data to navigate future challenges and practical steps for business owners to regain confidence in their sales processes.

In this episode of the Goals.com Podcast, Andrew Rice interviews Phil Gerard, founder of Premier Growth, who shares his insights on sales performance and leadership. He discusses the importance of empathy in sales leadership, the necessity of a structured sales process, and the common pitfalls companies face when scaling their sales engines. Phil emphasizes the need for accountability without micromanagement, the role of Sales Xceleration frameworks, and the balance between the art and science of selling. He also provides advice for sales leaders looking to double their revenue and highlights the skills needed for future sales representatives.