In this episode of the Goals.com podcast, Andrew Rice interviews Joe Muskus, President of Rising Tide Sales Consulting. Joe shares insights on transforming stagnant sales organizations. He discusses common pitfalls that SMBs face, the importance of having a structured sales process, and how to diagnose underlying issues that may not be immediately apparent. Joe emphasizes the need for a sales playbook, the role of AI in enhancing sales efforts, and the emotional barriers that leaders must overcome to foster a productive sales environment. He also reflects on his own leadership experiences and the lessons learned along the way.