Scaling is one of those buzzwords that you may have heard frequently over the past 18 months. It's a fancy way of saying it's how we grow our business by leveraging resources exponentially. Or, its getting max production from a minimal addition of resources. In today's episode we will break down ways to look at and approach scaling in your business.

Have you heard the word leverage being thrown around by business experts lately? But you weren't sure how it applied to your small business or side gig? In today's episode Mark and Laurel offer you some practical ideas for using leverage to grow your business.

"The rumors of my death are greatly exaggerated!" This might be the utterance of Email Marketing if it could talk. Email is not dead, as a matter of fact it still plays a vital role in connecting with people. Listen to Mark and Laurel discuss the vitality of email and how to be effective using it in your marketing.

Social media is a necessity for growing your business, even if you have a brick and mortar location. If used strategically, you can not only reach more people but connect with two-way conversations. And Laurel shares some tips and a great resource in our That One Thing segment.

We've discussed marketing and sales funnels to grow sales for a business, but can churches use funnels to reach more people? Absolutely! Hear Mark and Laurel walk you through attract and connect funnels for churches and non-profits.

Steve Fogg is a Certified Google Ads Specialist based in Melbourne, Australia. Steve gives us a ton of great information to consider about Google Ads and the keys to being successful using them to grow your business. And for our non-profit friends, Steve shares how you can leverage $10k in ads on Google' dime.

Last episode we introduced marketing funnels, but we didn’t really get into what are the ways we use funnels to grow our businesses. In this episode, we will talk about strategies where we employ marketing funnels and then our tip segment will talk about the 5 emails you need in a funnel’s follow up email sequence

If you want to increase your sales, you have to get more leads, get them qualified, present them with a clarified sales message, and then provide them with a mechanism to buy now. In today’s episode we will discuss a simple way to do this using a process called a marketing funnel…

If you have a business that helps clients solve a problem with a product or service, you need to know how to share that with people so their brain can process it easily without burning a lot of calories/tuning you out! Most elevator pitches don't work because they are all about you and not about solving the problem of the person in front of you. On today's episode, Mark and Laurel will walk you through a 3-step process to write an effective one-liner...

The content of our episode is more content from our friend Richard Butler who is talking about content. Try to say that 3 times fast! Seriously, today we are going to talk with Richard about how to use our content to connect with more people and also how we can use and benefit from Private Label content. Here is more from our conversation with Richard Butler of PLR.me