Breakthrough Marketing Secrets

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

Okay so here’s what a really SMART Mailbox Monday question looks like…

— 

I've recently come across your YT channel and the value you provide is phenomenal. Especially, in terms of addressing the basic principles & philosophy of writing for businesses.  

My biggest challenge is getting my first client as a copywriter away from the claws of the big freelancing platforms. What basic funnel do I need for consistent leads? Do I need a portfolio website? Or simply a Calendly? I have no real experience so far, only three months' of work improving my ideal prospects' web copy and sales pages.

—

Why is this a smart question?  Because it’s specific, includes enough detail to let me know this person has done their homework and isn’t just sending me their random synapse firings, and it’s flattering.

Flattery helps.

Because this is such a smart question, and I’m a sucker for flattery, I attempted to create a smart episode answering it, sharing a ton of value around how I’d approach the same situation today.

The Minimum Viable Funnel For Getting Copywriting Clients

Yours for bigger breakthroughs,

Roy Furr

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🔗 Get the Brain Glue book from James I. Bond

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🏆 Roy Furr, Fractional CMO for Direct Response Marketers

If you want to crank your creativity and the cash register, you need Brain Glue, from James I. Bond…  

[No, not that James Bond!]

On the surface, it’s about making your ideas “sticky” — with the aim of persuading and selling more.

But as I went through it, I discovered it’s more than that…

It’s a creativity machine.

As I listened to the audiobook version, my mind couldn’t stop coming up with ideas to make my writing more interesting.

Not only that, these weren’t random ideas.

Because the book gives you specific techniques to employ in creating these “sticky” ideas.

So it’s repeatable.  It’s a machine you can turn on any time you want your ideas to be more interesting.

Everything from product naming to headlines to the next sentence you write.

In today’s interview, I go deep with James about the book Brain Glue, many specific examples, to give you a sampling of how to use this in your writing.

How “Brain Glue” Makes Your Ideas Sticky & Your Marketing Sell More, With James I. Bond

Yours for bigger breakthroughs,

Roy Furr

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🏗 Conversion Architecture 101 Marketing Course

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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What does your customer actually experience as they buy from you?

One of my most powerful tools as a marketer is my ability to completely flip my perspective…

So I’m no longer thinking like the copywriter or marketer…

And instead I’m imagining what it’s like to go through whatever marketing process I’ve built as a prospect or buyer.

What happens first?  Second?  And then what?

What’s my actual user experience like?

And how does that contribute to or take away from my decision to buy or not?

Today’s episode is probably one of those that won’t get as many views, because it’s not some silly little hack to get your first copywriting client.  Or some other similarly titillating topic to smack you with a jolt of dopamine.

But this is what makes real money in marketing — so the folks who watch it will probably be the ones who make a lot more money in the long run.

Will that be you?

Customer Journey Maps, Funnel Design, & Conversion Optimization

Yours for bigger breakthroughs,

Roy Furr

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😲 Copywriting Market Research with ChatGPT

🎭 Emotional Direct Response Copywriting

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

If you want to persuade, to sell, to inspire your prospect to take action, you have to understand them…

Not external, demographic data.

Not all the measurable stuff that might show up on a survey or census.

You need to know their innermost thoughts and feelings.

How do they experience the world?

What do they REALLY want?

And importantly, what do they want to get away from as fast as possible?

In today’s episode, I share my 3D-3F Framework for knowing your market on this DEEP level.

If you want to know exactly what will move your market to take action, this is it…

Market Research for Copywriting

Yours for bigger breakthroughs,

Roy Furr

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✒ Sleight of Pen Copywriting Course

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

Here’s a counterintuitive secret to closing more high-quality clients…

Getting more of the right kind of sales for your business (or your clients).

You might want to make it HARDER for your prospects to buy.

This has to do with a sales concept I associate with Dan Kennedy, called Takeaway Selling.

It also taps into the Framing and Positioning strategies taught by Dan as well as Oren Klaff in his book, Pitch Anything.

And it is in alignment with some of the most advanced persuasion techniques that I teach.

If you just want to be a commoditized product or service provider, who takes any customer that walks in off the street (no matter the headache they may cause), you can ignore this.

But if you want the highest-quality clients who give you massive respect and pay you more, you probably want to pay close attention…

Why you might want to make it HARDER to buy

Yours for bigger breakthroughs,

Roy Furr

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📕 The Copywriter's Guide to Getting Paid

🚀 Launch Your Client Business Free Mini-Course

🗺 The Copywriter's Roadmap to Building a Core Offer

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

This is probably the #1 question I get — how to get copywriting experience, clients, and jobs…

I don’t answer it nearly as often as I get it…

Each time I do answer it though, I try to approach it from a new angle — to give you new insights and perspectives to achieve success faster.

And today, in addition to sharing how to get copywriting clients…

I’m also sharing what I still think is the BEST way to get started and get experience in copywriting.

Warning though: This is value-packed and if you follow the advice, you might just end up with clients and actual paying work to do as a copywriter!

The Fastest Way to Get Good Copywriting Experience

Yours for bigger breakthroughs,

Roy Furr

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🔗 The Greatest Copywriter Alive Is…

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🏆 Roy Furr, Fractional CMO for Direct Response Marketers

This is an episode about: 

— Revenge!

— Artificial intelligence!

— Why Android is better than Apple!

— Why WIIFM is like whiffing the wiffle ball and doesn’t whack it outta the park anymore!

— And… How to be a more successful copywriter!

My guest for today’s interview episode of Breakthrough Marketing Secrets has generated over $900 million in sales across 400 markets…

Working with many top marketers around the world…

And earning a reputation as The Underground A-Lister.

It’s Adil Amarsi!

We’ve had so many fascinating conversations over the years, and we decided to share this one with you…

Revenge of The Underground A-List Copywriter, Adil Amarsi

Yours for bigger breakthroughs,

Roy Furr

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🚀 Launch Your Client Business Free Mini-Course

🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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"You can't sell high-tickets anymore unless..."

What I said after that — shared in today’s episode — led to working with this client to redesign their entire selling and marketing process.

And no matter what your high-ticket offer is…

Whether it’s services like copywriting or marketing (or non-marketing) work…

Or coaching and consulting…

Or other higher-ticket offers…

It’s so much harder — almost (but not quite) impossible — if you don’t use this #1 high-ticket sales closing strategy…

What is it? You’ll find out when you listen closely to today’s episode!

"You can't sell high-ticket anymore unless..."

Yours for bigger breakthroughs,

Roy Furr

If you want to increase your landing page conversion rate, here’s something simple you can do…

Put yourself in the mind of your prospect…

Look at the landing page, and decide you’re interested in this.

What is your expected experience?

How do you want to respond to this?

If you were ready to convert, what next action would you want to take?

(Maybe even look at similar offers and see what they’re doing.)

Now put back on your marketer’s hat.  And figure out how to give that prospect what they expect.

Today’s episode breaks this down in more detail…

How to increase landing page conversion rates… 

Yours for bigger breakthroughs,

Roy Furr

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💸 Fast Cash Flow Email Campaigns

🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Here’s a little tip to increase sales…

It came up in a half-day consultation with a client…

But here, I present it as a principle that works across the board, in any business.

It’s NOT a copywriting tip — it’s a marketing strategy decision.

It’s easy to implement, and doesn’t require any special skills.

And I even share two specific stories from two marketing legends demonstrating its use…

… How Dan Kennedy uses this to get more conference attendees, and…

… How Clayton Makepeace and I used this and made a small fortune in sales for our client together.

I warn you, it might seem stupid how simple it is — but you will make less money if you underestimate its power!

A really simple way to increase sales... should NOT work this well!

Yours for bigger breakthroughs,

Roy Furr