Breakthrough Marketing Secrets

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💵 Zero to $100k: How to build a six-figure business

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Are you worried about the economy today?

Are you concerned about inflation, recession, or the market falling?

Are you worried about how that might affect YOU?

Today: I decided to pull out the stops and talk about the economy with you.

And while I talk about some pretty heady stuff, I’m still focused on my #1 goal…

Helping YOU achieve your financial goals.

In the context of all of this, I want you to remember…

No matter which way the BIG economy goes, you have an opportunity to create your own personal economy.

Which suggests the title of today’s episode…

Create your own PERSONAL economy [entrepreneurship]

Yours for bigger breakthroughs,

Roy Furr

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🎧 Free Audiobook: Scientific Advertising by Claude Hopkins

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Does direct response marketing still beat brand advertising?

This battle is as old as time…

One one side, the direct response guys and gals, insisting your advertising has to justify itself with money in the bank…

On the other, the image advertisers, who insist that your brand’s image is all-important to consumer decision making.

And let’s be real: We kinda hate each other, don’t we?

But is that righteous indignation or holier-than-thou mudslinging?

Here’s my current thoughts, in light of today’s media and marketplace, in September 2022…

Direct Response vs. Brand Advertising [the winner is…]

Yours for bigger breakthroughs,

Roy Furr

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⏩ High-Velocity Copywriting Course

❓ Ask Roy Your Question

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Here’s Rule #1 to getting attention on your marketing and content…

Don’t make it about you.

Seriously.

Your prospect doesn’t care about you and what you want.

They don’t care about your interests and priorities.

They don’t care about your business, or your products.

And in a world that has “an ever-decreasing attention span,” as one of my subscribers described it, you can’t mess around with talking about things that don’t capture your prospect’s attention.

What captures your prospects’ and readers’ attention?

I packed today’s episode with examples and how to use them.

How To Capture Attention With Your Marketing & Content 

Yours for bigger breakthroughs,

Roy Furr

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🎉 Small Work, Big Productivity

🧭 Training Your Subconscious Success Mechanism

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“Time management” is really a stupid idea…

Yes, I know there are entire bookshelves and billion-dollar software industries dedicated to it.

And yes, I use a calendar, and plan my days, and do all that crap that “time management” experts tell you to do.

In fact, I probably do more of it than ever.

BUT…

It’s NOT time management — and thinking you’re going to manage the hours, minutes, and seconds only makes your life HARDER…

If you don’t recognize that you can’t manage time, there’s something else you have to manage first…

(Warning: This episode got deeper than I expected.  I even talked about “Psychic Alchemy.”)

Check it out: There's no such thing as "Time Management"

Yours for bigger breakthroughs,

Roy Furr

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📕 The Copywriter's Guide to Getting Paid

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He was researching how to become a copywriter…

… When he stumbled on this book on Amazon…

… The book that would change his life.

Then today he ran into me on FocusMate…

And recognized me…

And he was so excited to tell me about it.

What was this book that helped him become a copywriter — and completely changed his life?

Well, I’m going to be a tease, and make you check out today’s episode for the big reveal…

The book that changed this copywriter's life...

Yours for bigger breakthroughs,

Roy Furr

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👁‍🗨 The 6-Step Belief-Shifting Framework

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That was a FUN copywriter call…

At the end of two hours, completely breaking down a new project with a copywriter I’m working with, he said…

"It's cool to see you turn water into wine..."

What was it that made him think I worked this… Copywriting miracle?

And if you want to work marketing and copywriting miracles, too?

How can YOU turn water into wine?

Well…  While respecting client confidentiality, I’m sharing the story of the call in today’s episode, and how you can start working miracles!

Today’s episode: Copywriting Miracle! Turning water into wine...

Yours for bigger breakthroughs,

Roy Furr

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📺 Watch Now: How to Write and Publish Your Book in 90 Days

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Books are a powerful tool for getting clients and customers…

I’m sure you’ve heard it said before…

She’s/he’s “the expert” because she/he “wrote the book on the topic.”

It’s so ingrained in how we think about books.

Just knowing someone wrote the book — even if we don’t know if it’s good or not — instantly elevates their authority status in our eyes.

If you want credibility in a market, a (relatively) easy hack to get it is to write a book.

But that’s just the beginning.  Because a book is also a powerful way to get clients and customers.

I recently brainstormed 10 different ideas you can use to get clients and customers with a book, and run through the list in today’s episode, appropriately titled…

10 ways a book can get you clients and customers!

Yours for bigger breakthroughs,

Roy Furr

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✍ 13 Essential Copywriting Skills: Free Video Training Series

🗺 Copywriter's Roadmap to Building a Core Offer

❓ Have a question for Roy? Ask it here…

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Does it even make sense to get started as a copywriter today, with all the competition?

And if it does make sense — how can you set yourself up for success ASAP?

Because I speak to literally thousands of copywriters around the world…

Some pros who’ve been in the game for a very long time, and some brand new to our strange little world…

I get questions like this all the time.

So for today’s Mailbox Monday I grabbed 4 recent questions along these lines…

And mashed them all up into one episode…

Getting Started in Copywriting in Fall 2022 [still worth it? & if so, how?]

Yours for bigger breakthroughs,

Roy Furr

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🚀 Launch Your Client Business — FREE Mini-Course

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This could be one of the dumbest LinkedIn prospecting DMs I’ve ever gotten…

Seriously, this guy immediately destroyed my trust.

And you’d think he’d have seen it coming.

You’d think he wouldn’t have done it.

Especially with so clear and easy of a way for me to verify that what he was saying was clear and utter B.S.

Now, I don’t think YOU would do this.

But let it serve as a fair warning.  Whether you’re trying to get clients and leads on LinkedIn…  Or doing cold email…  Or doing cold DMs on Facebook or Instagram or wherever else you might chase clients…

Don’t do what this guy did!

(Oh, and make sure you stay tuned through the part of the episode where I talk about the 2 things that must be true for prospects to respond.)

LinkedIn Prospecting FAIL (don't do this!)

Yours for bigger breakthroughs,

Roy Furr

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✨ Training Your Subconscious Success Mechanism

🎁 Irresistible Offers

🔗 Article: 10X affirmations (that are not total BS)

📕 Book: The 10X Rule by Grant Cardone

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I don’t really like Grant Cardone — but there’s a lesson from The 10X Rule that’s stuck with me…

In fact, I think of it OFTEN.

Including today, when I’m scheduled to be interviewed by an entrepreneur who has also interviewed Grant Cardone…

As well as Gary Vaynerchuk, Amy Porterfield, Pat Flynn, Billy Gene, John Lee Dumas, and others.

What’s that lesson?  Well, it’s one of the 32 10X Success Principles he lays out in that book.  And that I turned into 32 10X affirmations as soon as I read it.

I share the lesson and how you can use it in today’s episode…

Say YES, figure it out later [Grant Cardone 10X Lesson]

Yours for bigger breakthroughs,

Roy Furr