Breakthrough Moments

This week, I’m joined by Dr. Anouar El Haji, a former academic-turned-pricing powerhouse who's redefining how companies think about pricing strategy. We’re talking behavioral economics, why most businesses are flying blind on pricing, and how his “skin in the game” approach uncovers what customers are really willing to pay.Anouar breaks down the key differences between B2C and B2B pricing, reveals why copying competitors is a trap, and explains why most companies fail to put anyone in charge of pricing (big mistake!). If you’re a founder, CEO, or in charge of SaaS pricing, this is the episode for you.
🔗 Visit RevFixer to Learn More About B2B Pricing Solutions: https://www.reffixer.com
🔗 Follow Anouar El Haji for Pricing Insights & Tips: https://twitter.com/pricingdoctor
Connect with Anouar El Haji on LinkedIn: https://www.linkedin.com/in/pricingdoctor/
Chapters00:00Introduction to Dr. Anwar El-Hadji01:12From Academia to Entrepreneurship04:00The Gap Between Academia and Business05:53Challenges in Transitioning to Business08:52Understanding Customer Willingness to Pay10:20Introducing Skin in the Game15:35Corporate Reception of New Methodologies17:14The Evolution of Academic Methodologies19:28Leveraging Academic Background in Business23:46B2C vs. B2B Pricing Strategies28:33The Importance of Packaging in Pricing30:55Recommended Reading for Pricing Strategies34:50Goals and Impact of Dr. El-Hadji's Work41:03Final Thoughts and Future Aspirations
#PricingStrategy #BehavioralEconomics #SaaS #B2B #B2C #Entrepreneurship #BreakthroughMoments #PricingTips #RevenueGrowth #BusinessStrategy #SalesStrategy #MarketResearch #CustomerInsights #StartupGrowth #ProductStrategy #SaaSFounder #BusinessGrowth #PricingModels #StartupAdvice #CustomerBehavior #BusinessSuccess

In this episode of the Breakthrough Moments podcast, I sit down with Inga Stasiulionyte — a former Olympic javelin thrower turned performance and leadership coach. Her journey from chasing Olympic glory to helping executives push past their limits is nothing short of extraordinary.We explore Inga’s transition from sports to business and how the same mindset that drives success on the field can be applied in boardrooms. A key concept she introduces is "focused freedom"—balancing structure with creativity to find optimal flow. Inga shares how to create systems that support high performance while staying agile.
We also tackle the loneliness of leadership and the "wild west" nature of entrepreneurship. Inga’s insights on asking for help and building support systems are a powerful reminder that leaders don’t have to go it alone.
If you’re a business leader, entrepreneur, or someone constantly pushing boundaries, this episode is packed with wisdom you’ll want to hear. Tune in as we explore the mindset, methods, and magic of Inga Stasiulionyte.
Connect with Inga on LinkedIn: https://www.linkedin.com/in/ingastasiulionyte/Visit the Elevating Leadership Institute website: https://www.elevatingleadershipinstitute.com/
Chapters00:00Introduction to Inga's Journey04:45Exploring Limits and High Performance11:03Transitioning from Sports to Business17:20Navigating Entrepreneurship's Chaos24:57The Importance of Asking for Help32:45Finding Focused Freedom in Performance41:11Redefining Success in Business49:30Final Thoughts and Advice

#IngaStasiulionyte #BreakthroughMoments #LeadershipCoach #PerformanceMindset #OlympicAthlete #FocusedFreedom #Entrepreneurship #BusinessGrowth #HighPerformance #ExecutiveSupport #SportsToBusiness #LeadershipTips #MindsetMatters #PeakPerformance #PersonalGrowth #BusinessStrategy

Ever wondered how an "accidental" career move can turn into a multi-million dollar business? In this episode, I sit down with the one and only Kasper Refskou Jensen – a Danish entrepreneur who went from rethinking outdated telco systems to building one of the most innovative e-commerce platforms in the game, Hello Retail.We talk about it all – from the wild early days of 'winging it' with no monetization plan, to raising 10 million Danish Kroner from investors (spoiler: they believed in him before he even had a revenue model). Kasper shares the breakthrough moments that forced him to master sales, scale a team, and pivot Hello Retail into a true e-commerce powerhouse.If you’re curious about the future of AI in e-commerce, how to build smarter products, or what it’s like to grow a business without a playbook, this one's for you. Kasper’s story is raw, real, and packed with insights on leadership, risk-taking, and spotting opportunities where others don’t.Trust me, you don’t want to miss this one. Tap play and get ready to rethink everything you know about startups, innovation, and what it really means to 'ride the wave' of change.Discover Hello Retail – https://www.helloretail.comExplore Product Intelligence – https://www.helloretail.com/product-intelligenceConnect with Kasper on LinkedIn – https://www.linkedin.com/in/kasperrefskoujensenJoin Hello Retail Team – https://www.helloretail.com/careers
Chapters00:00Introduction to Casper's Journey05:40The Birth of Hello Retail11:54Navigating Early Challenges17:03Monetization Breakthroughs20:09Innovating with Product Intelligence30:41Future of E-commerce and AI33:59Final Thoughts and Reflections
#Entrepreneurship #StartupJourney #HelloRetail #EcommerceInnovation #ProductIntelligence #AIforBusiness #TechDisruption #FounderStory #BusinessGrowth #StartupCulture #InnovationMindset #LeadershipLessons #BreakthroughMoments #ScalingUp #EcommerceTools #BusinessInsights #GrowthHacks #TechEntrepreneur #DanishStartups #EcommerceSuccess

In this episode of the Breakthrough Moments Podcast I sit down with Boudy De Geer to uncover his journey from developer to solopreneur We talk about his rise through 18-hour workdays the hard lessons from a failed NFT project and how he bounced back stronger than everBoudy opens up about the struggles of delegation the emotional toll of failure and the challenge of marketing as a solo founder He also shares his approach to building micro SaaS products at rapid speed and his vision for true freedom through entrepreneurship
If you’ve ever faced doubt or wondered if it’s all worth it this episode will remind you that every setback is just part of the breakthrough
Explore Boudy's latest projects and services - https://www.mozaiko.com/
Follow Boudy for solopreneur insights - https://twitter.com/BoudyDeGeer
Connect with Boudy for more inspiration - https://www.linkedin.com/in/boudydegeer
Chapters
00:00
Introduction to Boudy De Geer and His Journey
03:02
Transitioning from Employee to Entrepreneur
06:02
The NFT Project Experience and Lessons Learned
12:05
Overcoming Challenges and Mental Health
17:47
The Shift to Microservices and Rapid Development
23:53
Work-Life Balance and the Solopreneur Experience
30:01
Marketing Challenges and Feedback Loops
36:03
Future Goals and Reflections on Entrepreneurship


#Entrepreneurship #Solopreneur #StartupJourney #BusinessLessons #NFT #MicroSaaS #WorkLifeBalance #Innovation #BreakthroughMoments #Leadership #Resilience #MentalHealth #DeveloperLife #RapidDevelopment #BuildInPublic

What does it take to turn a teenage hobby into a global gaming empire?In this episode of the Breakthrough Moments Podcast, I sit down with Vlade Rannik, co-founder and CEO of CM Games, to unpack his incredible journey from building Counter-Strike maps as a kid to leading one of the most innovative VR gaming studios in the world.
We dive into the wild world of mobile gaming, the big "aha" moment that skyrocketed CM Games to success, and the bold leap into VR that’s redefining their future. Along the way, Vlade shares hard-earned lessons on leadership, co-founder alignment, and how to stay ahead in an industry that never stops changing.
If you’re chasing growth, leading a team, or just love a good underdog story, you won’t want to miss this one.👉 Listen now and let me know your biggest takeaway.
🚀 Explore CM Games and discover their latest releases — https://cm.games🎮 Dive into the world of VR adventure with Into the Radius — https://intotheradius.com💬 Connect with Vlade Rannik on LinkedIn for insights and updates — https://www.linkedin.com/in/vlade-rannik📧 Got questions for Vlade? Reach out directly! — Email him at mailto:[email protected]🛒 Check out CM Games' top titles on Steam — https://store.steampowered.com/publisher/CMGames

Chapters00:00The Journey Begins: From Game Developer to CEO05:03Navigating the Mobile Gaming Landscape10:00The Breakthrough: Finding Success in Mobile Games19:53Facing Challenges: The Pressure of Success29:56Transitioning to VR: Embracing New Technologies38:47The Future of CM Games: Expanding into New Markets

#BreakthroughMoments #CMGames #VladeRannik #GamingIndustry #VRGaming #MobileGaming #GameDevelopment #IndieGames #IntoTheRadius #LeadershipLessons #Entrepreneurship #StartupSuccess #FounderJourney #GamingBusiness #TechInnovation #GrowthMindset #GameDesign #VRExperience #SuccessStory #InnovationInGaming

What’s really stopping us from creating better workplaces? In this episode, I’m joined by Edwin Vreedeveld, founder of How Company, to dive into the heart of leadership and team dynamics. Edwin shares his incredible journey from struggling in school to becoming a thought leader in personal development and organizational culture.We explore why trust is the foundation of any successful team, how to move beyond fear-driven corporate politics, and why KPIs should be used as learning tools—not just measures of success. Edwin also reveals practical strategies for employee retention, the importance of aligning company values with real actions, and the critical role of self-reflection in leadership.This is a must-listen for anyone looking to bring more humanity into their organization while driving real results. Tune in, reflect, and discover what’s possible when we focus on the "how." 🎧
Chapters00:00Introduction to Edwin Freidevelt and Howe Company03:03Edwin's Journey: From Struggles to Success05:49Leadership Insights from Corporate Experience08:50The Importance of People-Centric Leadership12:07Navigating Corporate Politics and Fear14:53Transforming KPIs into Learning Opportunities17:55Building Trust and Safety in Teams21:06The Role of Clarity and Mindset in Organizations24:02Competing with Larger Firms: Strategies for Success27:10The Importance of Authenticity in Business30:02Employee Retention: Treating Employees as Customers32:54Addressing Limiting Beliefs in Leadership36:08The Balance Between Support and Accountability38:58Future Projects and Innovations at Howe Company42:02Final Thoughts: Overcoming Personal Barriers

Ever wondered how a mathematician ends up as a global advocate for happiness? 🎙️ In this episode, I sit down with Nic Marks, a fascinating thinker who's dedicated his life to measuring what truly matters. From influencing UK policy with wellbeing indicators to creating the groundbreaking Happy Planet Index, Nic shares his incredible journey—and let me tell you, it’s not your typical career path.We dive into the nitty-gritty of how happiness drives productivity, why measuring wellbeing is crucial for businesses, and how he's leveraging AI to scale his mission. Nic gets real about the challenges of building a company around his passion and his bold plans to make happiness a central focus in the workplace.
Oh, and did I mention his upcoming book? It’s a project that combines years of research, a dash of creativity, and a whole lot of purpose. If you’re curious about the intersection of numbers, emotions, and the future of work, this is the episode for you.
Listen in, and let’s break through to a better understanding of happiness together. ✨
Chapters00:00From Mathematics to Happiness Expert03:08The Journey into Wellbeing Measurement06:11Creating Subjective Wellbeing Indicators08:52The Happy Planet Index12:03Monetizing Wellbeing Measurement15:08Transitioning to Software Solutions17:55Challenges in Business and Scaling21:04Media Strategy and Future Plans26:55The Creative Process and Personal Growth28:15Harnessing AI for Content Creation30:37The Impact of AI on Work and Society33:23Navigating the Future of Work and Happiness40:40Measuring Happiness at Work47:30Aspirations for Impact and Legacy

In this episode of the Breakthrough Moments podcast, I sit down with Oskar Meierink, the founder and CEO of Lance Free. Oskar’s story is one of incredible pivots and valuable lessons. He started by co-founding a lighting manufacturing company that blew up into a major success, but instead of sticking with hardware, he made the bold move into the tech space, building a platform that’s shaking up freelance management in construction and technical industries.We dive deep into the challenges of scaling a business, what it takes to stay focused on your product vision (even when outside voices try to steer you), and how to tackle the rollercoaster ride of fundraising and team building. Oskar also opens up about the constant need for innovation in traditional markets and shares advice that every entrepreneur—whether you’re just starting out or scaling to the next level—needs to hear.
This episode is packed with insights, real-world experiences, and actionable takeaways. So, if you’ve ever wondered what it takes to build something that truly sticks or how to innovate in industries that resist change, this one’s for you. Let’s dive in!
Connect with Oskar on LinkedIn: https://www.linkedin.com/in/oskar-meierink/Learn more about Lance Free: https://lancefree.appContact Oskar via Email: mailto:[email protected]

In this episode of the Breakthrough Moments podcast, I sit down with Yann Lechelle, a seasoned entrepreneur and tech leader, to explore his journey from coding hobbyist to startup founder. Yann shares insights into Europe’s evolving tech landscape, from the challenges of digital sovereignty to the opportunities in open-source innovation.We discuss the dynamics of the App Store, the influence of big tech, and the contrasting paths of resource-driven and industrial economies in Europe. Yann also highlights his work with Scikit-Learn and reflects on the responsibility of entrepreneurs in navigating complex global challenges. If you’re curious about the future of tech and innovation, this episode is a must-listen!
Check out Yann's company: https://scikit-learn.orgLearn about Red Hat: https://www.redhat.com

In this episode of the Breakthrough Moments Podcast, I sit down with Claire Harbour, founder of K-Peace and a true rebel in the leadership transformation space. Claire’s journey is nothing short of fascinating—starting with dreams of becoming a journalist, evolving into a career in strategy consulting, and now thriving as a coach for leaders navigating big transitions.We talk about everything from how growing up multilingual shaped her perspective on leadership to the challenges of delegation and why shifting from “doing” to “being” is such a game-changer for leaders. Claire also opens up about the disconnect she’s seen between strategy and implementation in organizations and shares how she’s tackling it head-on. Plus, she gives us a sneak peek into her next chapter—coaching leaders in Africa with Stanford University.
If you’re a leader, aspiring to be one, or just curious about personal and professional growth, this conversation is packed with insights you won’t want to miss!
Check out Claire Harbour on LinkedIn: https://www.linkedin.com/in/clairemjharbour/Learn more about Stanford University’s leadership programs:https://www.gsb.stanford.edu/exec-ed/programs/stanford-lead-online-business-program