Breakthrough Success

Joe Pulizzi is the founder of Content Marketing Institute, a UBM company and the leading education and training organization for content marketing. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world. He's also the author of five books including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of the "Five Must Read Business Books of 2013" by Fortune Magazine.

Quotes To Remember:

"There's a lot of different ways to market a product, but if I'm going to choose one I'd choose content marketing"

"If you can build a loyal and trusting audience, you can create 10 different kinds of revenue"

"This is a marathon and not a sprint"

"It's all about the subscriber"

"There's nothing like amazing research that's gonna put you as the most credible resource in the industry"

"The audience will absolutely fell you what they will give you money for"

"Don't fall in love with the product, fall in love with your audience"

What You'll Learn:

• The "Content Tilt", how to embrace it and find your own.
• The essentials of marketing.
• How to build an audience, and what to focus on when monetizing the experience.
• How to integrate a crucial, yet rarely used marketing tactic beneficially
• How to grow your brand into a media company
• How to turn visitors into subscribers to grow your audience.

Key Links From The Show:

Killing Marketing -- Joe's Book

Joe's Site

@joepulizzi - Joe's Twitter Handle

Recommended Books:

Think and Grow Rich by Napoleon Hill

7 Habits of Highly Effective People by Stephen Covey

See Joe's book in the key links

Joe Pulizzi is the founder of Content Marketing Institute, a UBM company and the leading education and training organization for content marketing. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world. He’s also the author of five books including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of the “Five Must Read Business Books of 2013” by Fortune Magazine.

Quotes To Remember:

“There’s a lot of different ways to market a product, but if I’m going to choose one I’d choose content marketing”

“If you can build a loyal and trusting audience, you can create 10 different kinds of revenue”

“This is a marathon and not a sprint”

“It’s all about the subscriber”

“There’s nothing like amazing research that’s gonna put you as the most credible resource in the industry”

“The audience will absolutely fell you what they will give you money for”

“Don’t fall in love with the product, fall in love with your audience”

What You’ll Learn:

• The “Content Tilt”, how to embrace it and find your own.
• The essentials of marketing.
• How to build an audience, and what to focus on when monetizing the experience.
• How to integrate a crucial, yet rarely used marketing tactic beneficially
• How to grow your brand into a media company
• How to turn visitors into subscribers to grow your audience.

Key Links From The Show:

Killing Marketing -- Joe’s Book

Joe’s Site

@joepulizzi - Joe’s Twitter Handle

Recommended Books:

Think and Grow Rich by Napoleon Hill

7 Habits of Highly Effective People by Stephen Covey

See Joe’s book in the key links

Mark Schaefer is a globally-recognized KeyNote speaker, educator, business consultant, and author who blogs at {grow}, one of the top marketing blogs in the world. He specializes in marketing strategy and social media workshops. He's consulted a combination of start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. He's also the author of five bestselling books such as The Content Code and Born To Blog. Quotes To Remember: "What really keeps me going is I know I'm having a positive impact on people." "If you're just in it for the money, I'm not sure you're going to sustain it." "You can't just chase every shiny red ball." "You need to focus on one kind of content." "If you're not joyful, if you're not having fun, you're going to quit." "Creating content isn't the finish line, it's the starting line." "If you got a keyboard or a smartphone, and a WiFi connection, you can create content." "You don't need to be an expert, you don't need to have all the answers, but you do need to take your best shot and start." What You'll Learn:

• How to create a large targeted audience.
• How to get your audience to share your content
• How to stand out as a content creator in a saturated market
• How to create useful partnerships that can help further in your career
• How to enjoy your work.

Key Links From The Show: Mark's Site Recommended Books: Innovation and Entrepreneurship by Peter Drucker The Inevitable by Kevin Kelly Small Data by Martin Lindstrom Known by Mark Schaefer

Mark Schaefer is a globally-recognized KeyNote speaker, educator, business consultant, and author who blogs at {grow}, one of the top marketing blogs in the world. He specializes in marketing strategy and social media workshops. He’s consulted a combination of start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. He’s also the author of five bestselling books such as The Content Code and Born To Blog.   Quotes To Remember: “What really keeps me going is I know I’m having a positive impact on people.” “If you’re just in it for the money, I’m not sure you’re going to sustain it.” “You can’t just chase every shiny red ball.” “You need to focus on one kind of content.” “If you’re not joyful, if you’re not having fun, you’re going to quit.” “Creating content isn’t the finish line, it’s the starting line.” “If you got a keyboard or a smartphone, and a WiFi connection, you can create content.” “You don’t need to be an expert, you don’t need to have all the answers, but you do need to take your best shot and start.” What You’ll Learn:

• How to create a large targeted audience.
• How to get your audience to share your content
• How to stand out as a content creator in a saturated market
• How to create useful partnerships that can help further in your career
• How to enjoy your work.

  Key Links From The Show: Mark’s Site   Recommended Books: Innovation and Entrepreneurship by Peter Drucker The Inevitable by Kevin Kelly Small Data by Martin Lindstrom Known by Mark Schaefer

Introduction: Dwayne Klassen is known as THE Coach for Men. He's an engaging and entertaining transformational speaker, author coach, and relationship expert. As the creator of The Remarkable Man Coaching Program, Dwayne teaches that no matter how hard life can get, you can rise up, make a difference, and win. Quotes To Remember: "We all know who we want to be inside, you've already met that individual in life." "Too many of us are driving through this life with a rear view mirror that's bigger than the windshield; we're looking back all the time." "Be mindful of what that remarkable man looks like." "When I took full responsibility, that's when things shifted." What You'll Learn:

• How to understand and overcome frustration in your life
• Learn to harness both masculine and feminine energy usefully.
• How to make time for your loved ones and those important in your life.
• How your actions and outward appearance have effect on your spouse and children, and how to put out a positive vibe.

Key Links From The Show: Dwayne's Site The Remarkable Man Show - Dwayne's Podcast Recommended Books: The 5 Love Languages by Gary Chapman The War of Art by Steven Pressfield The Monk Who Sold His Ferrari by Robin Sharma

Introduction: Dwayne Klassen is known as THE Coach for Men. He’s an engaging and entertaining transformational speaker, author coach, and relationship expert. As the creator of The Remarkable Man Coaching Program, Dwayne teaches that no matter how hard life can get, you can rise up, make a difference, and win.   Quotes To Remember: “We all know who we want to be inside, you’ve already met that individual in life.” “Too many of us are driving through this life with a rear view mirror that’s bigger than the windshield; we’re looking back all the time.” “Be mindful of what that remarkable man looks like.” “When I took full responsibility, that’s when things shifted.”   What You’ll Learn:

• How to understand and overcome frustration in your life
• Learn to harness both masculine and feminine energy usefully.
• How to make time for your loved ones and those important in your life.
• How your actions and outward appearance have effect on your spouse and children, and how to put out a positive vibe.

Key Links From The Show: Dwayne’s Site The Remarkable Man Show - Dwayne’s Podcast   Recommended Books: The 5 Love Languages by Gary Chapman The War of Art by Steven Pressfield The Monk Who Sold His Ferrari by Robin Sharma

Introduction:

Debbie Drum is a full-time marketer, content creator, and author. She has self-published several of her books on Amazon under various pen names but recently published the book Read Better Faster under her pen name, and the insights in that book will be the focus of today's episode.

Quotes To Remember:

"If you can't do something good, or you're mediocre at it, there's always something you can do to get better."

"The great thing about being an entrepreneur is that you can decide your own path, there's no written rulebook."

"If you want to keep getting paid for your expertise, you're going to need to be on that continuing education string"

What You'll Learn:

• How to improve your reading speed using tools available to you
• How to ensure the retention of information when reading quickly
• How to use both visual and audible stimulation to maximise effectiveness in memory when training
• How to overcome the fear of public speaking
• The most cost effective way to read many books.

Key Links From The Show:

Debbie's website

[email protected] - Debbie's email

Recommended Books:

10 Years Younger by Kylie Ansett

Read Better Faster by Debbie Drum

The Four Agreements by Don Miguel Luiz

Unlimited Memory by Kevin Horsley

Introduction:

Debbie Drum is a full-time marketer, content creator, and author. She has self-published several of her books on Amazon under various pen names but recently published the book Read Better Faster under her pen name, and the insights in that book will be the focus of today’s episode.

Quotes To Remember:

“If you can’t do something good, or you’re mediocre at it, there’s always something you can do to get better.”

“The great thing about being an entrepreneur is that you can decide your own path, there’s no written rulebook.”

“If you want to keep getting paid for your expertise, you’re going to need to be on that continuing education string”

What You’ll Learn:

• How to improve your reading speed using tools available to you
• How to ensure the retention of information when reading quickly
• How to use both visual and audible stimulation to maximise effectiveness in memory when training
• How to overcome the fear of public speaking
• The most cost effective way to read many books.

Key Links From The Show:

Debbie’s website

[email protected] - Debbie’s email

Recommended Books:

10 Years Younger by Kylie Ansett

Read Better Faster by Debbie Drum

The Four Agreements by Don Miguel Luiz

Unlimited Memory by Kevin Horsley

Introduction:

Anne Rainbow is the content editor and creator behind Scrivener Virgin where she takes us through her journey of mastering the popular writing tool while providing insights into the realms of self-publishing and marketing. Anne also created the Red Pen course where she teaches writers how to self-edit and enjoy the process.

Quotes To Remember:

"That's what makes it so compelling, you can't give up, because you're in a team."

"It's all in the planning."

"It doesn't matter where you start, as long as you have a mind map."

"Whatever your challenge is, it's much much easier if you have people around you supporting you."

"I want to breathe the same air as people with whom I share values."

What You'll Learn:

• How to prepare to write a novel in a month
• How to juggle creating useful content in blog posts and other places while still working on your own novel.
• How to decide what your book will be about.
• How to write over 50,000 words and turn it into useful content
• How to plan in advance to create time. Even up to a month!

Key Links From The Show:

Anne's Site

Anne's Facebook Page for Scrivener

Recommended Books:

I See You by Claire Mackintosh

Change Your Thoughts, Change Your Life by Dr Wayne Dyer

The Artists Way by Julia Cameron

Introduction:

Anne Rainbow is the content editor and creator behind Scrivener Virgin where she takes us through her journey of mastering the popular writing tool while providing insights into the realms of self-publishing and marketing. Anne also created the Red Pen course where she teaches writers how to self-edit and enjoy the process.

Quotes To Remember:

“That’s what makes it so compelling, you can’t give up, because you’re in a team.”

“It’s all in the planning.”

“It doesn’t matter where you start, as long as you have a mind map.”

“Whatever your challenge is, it’s much much easier if you have people around you supporting you.”

“I want to breathe the same air as people with whom I share values.”

What You’ll Learn:

• How to prepare to write a novel in a month
• How to juggle creating useful content in blog posts and other places while still working on your own novel.
• How to decide what your book will be about.
• How to write over 50,000 words and turn it into useful content
• How to plan in advance to create time. Even up to a month!

Key Links From The Show:

Anne’s Site

Anne’s Facebook Page for Scrivener

Recommended Books:

I See You by Claire Mackintosh

Change Your Thoughts, Change Your Life by Dr Wayne Dyer

The Artists Way by Julia Cameron