Breakthrough Success

Kevan Lee is the director of marketing at Buffer, the social media management tool for brands, agencies, and marketers. Through his content, he shares everything he knows about startup marketing, management, and leadership.

Quotes To Remember:

"It's not an evergreen article if it might not be relevant a year from now."

"Doing content well takes a lot of focus. It takes lot of time and energy to really sit down and write something that will stand out and will be useful to people."

"If you're putting out great content, the audience will come."

"It's worth it but it might take a while to get there."

What You'll Learn:

• How Does Buffer Works
• The Netflix Method to Content Marketing
• Getting Into a Habit of Creating Content Everyday

Key Links From The Show:

Kevan's Site

Buffer

Medium

The Pmarca Blog Archive

Recommended Books:

Content Marketing Secrets by Marc Guberti

Bird by Bird by Anne Lamott

We Are All Weird by Seth Godin

Crossing the Chasm by Geoffrey Moore

Take the Stairs by Rory Vaden

The Compound Effect by Darren Hardy

Rise and Grind by Daymond John

Kevan Lee is the director of marketing at Buffer, the social media management tool for brands, agencies, and marketers. Through his content, he shares everything he knows about startup marketing, management, and leadership.

Quotes To Remember:

“It’s not an evergreen article if it might not be relevant a year from now.”

“Doing content well takes a lot of focus. It takes lot of time and energy to really sit down and write something that will stand out and will be useful to people.”

“If you’re putting out great content, the audience will come.”

“It’s worth it but it might take a while to get there.”

What You’ll Learn:

• How Does Buffer Works
• The Netflix Method to Content Marketing
• Getting Into a Habit of Creating Content Everyday

Key Links From The Show:

Kevan’s Site

Buffer

Medium

The Pmarca Blog Archive

Recommended Books:

Content Marketing Secrets by Marc Guberti

Bird by Bird by Anne Lamott

We Are All Weird by Seth Godin

Crossing the Chasm by Geoffrey Moore

Take the Stairs by Rory Vaden

The Compound Effect by Darren Hardy

Rise and Grind by Daymond John

Josh Elledge is a serial entrepreneur who builds the companies he needs most in the world. In 2014, he launched UpMyInfluence to help entrepreneurs like himself attract the perfect audiences and grow their brands without the crazy costs and contracts associated with traditional PR companies. He is a frequent speaker at podcasting and social media conferences including Social Media Marketing World. He's a weekly consumer expert on Fox 35 Orlando and News 13, writes a syndicated column for nine newspapers, and has appeared in the media more than 2000 times.

Quotes To Remember:

"Exposure is everything in business."

"We all need customers to survive, let alone thrive."

"Shoot for audience that are ultimately going to pay you money."

"Business owners have one job and that is to grow the company."

"On all social media, the most important thing you can do is have a full and complete profile."

What You'll Learn:

• Picking the Best Way to Gain Influence
• How to Balance Content Creation and Building Influence
• Building Healthy Relationships with Audience and Influencers
• Using LinkedIn to Grow Your Audience

Key Links From The Show:

Josh's Site

Josh's LinkedIn

Free webinar: 3 Secrets to Skyrocket Your Online Influence!

Recommended Books:

Content Marketing Secrets by Marc Guberti

How to Win Friends and Influence People by Dale Carnegie

Think and Grow Rich by Napoleon Hill

Atlas Shrugged by Ayn Rand

The Miracle Morning by Hal Elrod

Josh Elledge is a serial entrepreneur who builds the companies he needs most in the world. In 2014, he launched UpMyInfluence to help entrepreneurs like himself attract the perfect audiences and grow their brands without the crazy costs and contracts associated with traditional PR companies. He is a frequent speaker at podcasting and social media conferences including Social Media Marketing World. He’s a weekly consumer expert on Fox 35 Orlando and News 13, writes a syndicated column for nine newspapers, and has appeared in the media more than 2000 times.

Quotes To Remember:

“Exposure is everything in business.”

“We all need customers to survive, let alone thrive.”

“Shoot for audience that are ultimately going to pay you money.”

“Business owners have one job and that is to grow the company.”

“On all social media, the most important thing you can do is have a full and complete profile.”

What You’ll Learn:

• Picking the Best Way to Gain Influence
• How to Balance Content Creation and Building Influence
• Building Healthy Relationships with Audience and Influencers
• Using LinkedIn to Grow Your Audience

Key Links From The Show:

Josh’s Site

Josh’s LinkedIn

Free webinar: 3 Secrets to Skyrocket Your Online Influence!

Recommended Books:

Content Marketing Secrets by Marc Guberti

How to Win Friends and Influence People by Dale Carnegie

Think and Grow Rich by Napoleon Hill

Atlas Shrugged by Ayn Rand

The Miracle Morning by Hal Elrod

Jesse Cole is the founder of Fans First Entertainment and owner of two multimillion dollar teams, the Gastonia Grizzlies and the Savannah Bananas. He's been featured on MSNBC and as a keynote speaker all over the country, promoting his motto "If it's normal, do the exact opposite." In his latest book Find Your Yellow Tux, today's guest shares how to become successful by standing out.

Quotes To Remember:

"If it's normal, do the exact opposite."

"It's not just standing up by being crazy and wearing a yellow tux. It's standing up by providing the best fan experience."

"It's just not about the customers, it's about fans."

"Our biggest fans are our employees."

"Put yourself in your customer's shoes."

"The last impression makes the lasting impression."

What You'll Learn:

• How It's Like to Own Two Multimillion Dollar Teams
• How to Stand Out
• Enhancing Customer Experience
• Getting Good at Follow-Ups

Key Links From The Show:

Jesse's Site

Joey Coleman's Site

BetterBookClub

Recommended Books:

Content Marketing Secrets by Marc Guberti

Find Your Yellow Tux by Jesse Cole

Never Lose a Customer Again by Joey Coleman

Worth Doing Wrong by Arnie Malham

The Carpenter by Jon Gordon

Everybody Matters by Robert Chapman

Peak by Chip Conley

Jesse Cole is the founder of Fans First Entertainment and owner of two multimillion dollar teams, the Gastonia Grizzlies and the Savannah Bananas. He’s been featured on MSNBC and as a keynote speaker all over the country, promoting his motto “If it’s normal, do the exact opposite.” In his latest book Find Your Yellow Tux, today’s guest shares how to become successful by standing out.

Quotes To Remember:

“If it’s normal, do the exact opposite.”

“It’s not just standing up by being crazy and wearing a yellow tux. It’s standing up by providing the best fan experience.”

“It’s just not about the customers, it’s about fans.”

“Our biggest fans are our employees.”

“Put yourself in your customer’s shoes.”

“The last impression makes the lasting impression.”

What You’ll Learn:

• How It’s Like to Own Two Multimillion Dollar Teams
• How to Stand Out
• Enhancing Customer Experience
• Getting Good at Follow-Ups

Key Links From The Show:

Jesse’s Site

Joey Coleman’s Site

BetterBookClub

Recommended Books:

Content Marketing Secrets by Marc Guberti

Find Your Yellow Tux by Jesse Cole

Never Lose a Customer Again by Joey Coleman

Worth Doing Wrong by Arnie Malham

The Carpenter by Jon Gordon

Everybody Matters by Robert Chapman

Peak by Chip Conley

Chris and Eric Martinez are #1 international bestselling authors and are the founders of Dynamic Duo Training, an online exercise, nutrition, and lifestyle consulting business. They have worked with thousands of people online and in person to help them look, feel, and perform better while living the dynamic lifestyle. They are also business coaches who help personal trainers, fitness professionals, and health enthusiasts grow their online fitness businesses.

Quotes To Remember:

"The magic always lies in simplicity or just making things simple."

"Flexibility is key with everything."

"When you are an entrepreneur starting business, we are always taught to know what our big why is. I think the same things goes for your fitness journey."

"We are own worst critics."

What You'll Learn:

• Transforming Our Bodies into the Dynamic Lifestyle
• Working as a Dynamic Duo
• Getting Over that Hurdle and Start Taking Actions
• The R.E.F Model
• Reinforcing the 'WHY'

Key Links From The Show:

Chris and Eric's Website

Recommended Books:

Content Marketing Secrets by Marc Guberti

The New Era Of Fitness by Eric and Chris Martinez

The Magic of Thinking Big by David J. Schwartz

Relentless by Tim S. Grover

Mindset by Carol Dweck

Live Life Aggressively! by Mike Mahler

Chris and Eric Martinez are #1 international bestselling authors and are the founders of Dynamic Duo Training, an online exercise, nutrition, and lifestyle consulting business. They have worked with thousands of people online and in person to help them look, feel, and perform better while living the dynamic lifestyle. They are also business coaches who help personal trainers, fitness professionals, and health enthusiasts grow their online fitness businesses.

Quotes To Remember:

“The magic always lies in simplicity or just making things simple.”

“Flexibility is key with everything.”

“When you are an entrepreneur starting business, we are always taught to know what our big why is. I think the same things goes for your fitness journey.”

“We are own worst critics.”

What You’ll Learn:

• Transforming Our Bodies into the Dynamic Lifestyle
• Working as a Dynamic Duo
• Getting Over that Hurdle and Start Taking Actions
• The R.E.F Model
• Reinforcing the ‘WHY’

Key Links From The Show:

Chris and Eric’s Website

Recommended Books:

Content Marketing Secrets by Marc Guberti

The New Era Of Fitness by Eric and Chris Martinez

The Magic of Thinking Big by David J. Schwartz

Relentless by Tim S. Grover

Mindset by Carol Dweck

Live Life Aggressively! by Mike Mahler

Barbara Turley is the founder and CEO at The Virtual Hub, one of the leading companies that recruits, trains, and manages virtual assistants in the digital marketing and social media space. She's an investor and entrepreneur with a keen interest in scalable business models, systems, processes, and automation, content marketing, and the power of inspired and empowered teams. She's also the founder of Energise Wealth, an online platform for ambitious women who want to create wealth and impact from whatever stage they are in their wealth journey.

Quotes To Remember:

"It's one thing to unearth a problem and to be able to deliver a product or solution that caters that problem."

"Unless you are able to unearth and deal with the other problems that evolved from an initial problem, that's where you start getting into scalable businesses."

"We want to be building scalable businesses because that's how we reach more people so you have more impact."

"Hiring people is not as simple as people think."

"People hold themselves back and they have a great habit of blaming everybody else for that but not seeing that the road block is actually them.

What You'll Learn:

• What Does a Scalable Business Model Look Like
• Finding the Right People We Can Trust
• Hiring a Virtual Assistant
• Delegating Tasks to Virtual Assistants

Key Links From The Show:

Barbara's Site

Energise Wealth

Recommended Books:

Content Marketing Secrets by Marc Guberti

Built to Sell by John Warrillow

The Zappos Experience by Joseph Michelli

The Seven Habits of Highly Effective People by Stephen Covey

Barbara Turley is the founder and CEO at The Virtual Hub, one of the leading companies that recruits, trains, and manages virtual assistants in the digital marketing and social media space. She’s an investor and entrepreneur with a keen interest in scalable business models, systems, processes, and automation, content marketing, and the power of inspired and empowered teams. She’s also the founder of Energise Wealth, an online platform for ambitious women who want to create wealth and impact from whatever stage they are in their wealth journey.

Quotes To Remember:

“It’s one thing to unearth a problem and to be able to deliver a product or solution that caters that problem.”

“Unless you are able to unearth and deal with the other problems that evolved from an initial problem, that’s where you start getting into scalable businesses.”

“We want to be building scalable businesses because that’s how we reach more people so you have more impact.”

“Hiring people is not as simple as people think.”

“People hold themselves back and they have a great habit of blaming everybody else for that but not seeing that the road block is actually them.

What You’ll Learn:

• What Does a Scalable Business Model Look Like
• Finding the Right People We Can Trust
• Hiring a Virtual Assistant
• Delegating Tasks to Virtual Assistants

Key Links From The Show:

Barbara’s Site

Energise Wealth

Recommended Books:

Content Marketing Secrets by Marc Guberti

Built to Sell by John Warrillow

The Zappos Experience by Joseph Michelli

The Seven Habits of Highly Effective People by Stephen Covey