Breakthrough Success

Breakthrough Success

By Marc GubertiBusinessMarketingCareers
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Breakthrough Success episodes

  • E158: Attract High-End Clients & Build A Multi-Million Dollar Business With Alex Moscow

    Alex Moscow helps coaches, speakers, authors, and consultants to master the art of effortlessly enrolling high-end clients into their programs and events, so they can finally have the revenue, time, and impact they've always dreamed of. He ran a multi-million dollar coaching and seminar organization for 4 years, and he has personally led over 1,900 enrollment conversations.

    Quotes To Remember:

    "The more somebody paid for a service or a program, the more somebody actually pays attention."

    "Value is in the eye of the beholder."

    "In marketing, you get exactly what you've asked for."

    "People will pay high dollar amounts to get their problems solved."

    "Sale is the lifeblood of your business."

    "Offline will always convert higher than online."

    What You'll Learn:

    • Creating a Product or a Service That Deserves that Big Price Tag
    • Promoting High-End Products
    • The Process of Getting Sales
    • Attracting High-End Clients Without Spending a Dime On Ads
    • Promoting Yourself Online vs. Offline

    Key Links From The Show:

    Alex's Site

    Alex's Facebook

    The 6 Essentials Our Clients Are Using to Effortlessly Enroll Dream Clients at $5,000 - $75,000+ with Confidence and Ease

    Podcast Movement

    Strategic Coach

    Recommended Books:

    Content Marketing Secrets by Marc Guberti

    The Compound Effect by Darren Hardy

    Pitch Anything by Oren Klaff

    DotCom Secrets by Russell Brunson

    Expert Secrets by Russell Brunson

    Support Breakthrough Success On Patreon

    Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

    I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

    You can support Breakthrough Success by going here.

    47 min
  • E158: Attract High-End Clients & Build A Multi-Million Dollar Business With Alex Moscow

    Alex Moscow helps coaches, speakers, authors, and consultants to master the art of effortlessly enrolling high-end clients into their programs and events, so they can finally have the revenue, time, and impact they’ve always dreamed of. He ran a multi-million dollar coaching and seminar organization for 4 years, and he has personally led over 1,900 enrollment conversations.

     

    Quotes To Remember:

    “The more somebody paid for a service or a program, the more somebody actually pays attention.”

    “Value is in the eye of the beholder.”

    “In marketing, you get exactly what you’ve asked for.”

    “People will pay high dollar amounts to get their problems solved.”

    “Sale is the lifeblood of your business.”

    “Offline will always convert higher than online.”

     

    What You’ll Learn:

    • Creating a Product or a Service That Deserves that Big Price Tag
    • Promoting High-End Products
    • The Process of Getting Sales
    • Attracting High-End Clients Without Spending a Dime On Ads
    • Promoting Yourself Online vs. Offline

     

    Key Links From The Show:

    Alex’s Site

    Alex’s Facebook

    The 6 Essentials Our Clients Are Using to Effortlessly Enroll Dream Clients at $5,000 - $75,000+ with Confidence and Ease

    Podcast Movement

    Strategic Coach

     

    Recommended Books:

    Content Marketing Secrets by Marc Guberti

    The Compound Effect by Darren Hardy

    Pitch Anything by Oren Klaff

    DotCom Secrets by Russell Brunson

    Expert Secrets by Russell Brunson

     

    Support Breakthrough Success On Patreon

    Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

    I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

    You can support Breakthrough Success by going here.

    47 min
  • E157: The Key To Getting More Sales Is Understanding This One Thing With John Levy

    John Levy is a behavioral scientist best known for his work in influence, networking, and adventure. He does research in collaboration with C-Lab, affiliated with Kellogg School of Management. He specializes in applying the latest scientific research on human behavior to transform the ways companies approach marketing, sales, consumer engagement, product design, and influencer program development.

    Quotes To Remember:

    "As a marketer, your job is to get people to feel a certain way and to have their feelings justified through a certain thinking."

    "We don't make logical decisions. We make emotional decisions and then we justify them logically."

    "As a brand marketer, what you can do is find ways for people to self-identify with the brand and put effort into it."

    "Understanding something and knowing how to apply it are two different things."

    "When we say 'Honesty is the best policy', it's because it's profitable."

    What You'll Learn:

    • How to Tap Emotions When Promoting Products
    • What Holds Marketers Back from Reaching Their Full Potential
    • Things You SHOULD NOT Do as a Marketer
    • Some Advice For People Who Wants to Pursue Ideas

    Key Links From The Show:

    John's Site

    Kellogg School of Management

    Recommended Books:

    Content Marketing Secrets by Marc Guberti

    The 2 AM Principle by Jon Levy

    Pre-Suasion by Robert Cialdini

    Robert Cialdini's Books

    Dan Ariely's Books

    How to Win Friends and Influence People by Dale Carnegie

    Support Breakthrough Success On Patreon

    Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

    I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

    You can support Breakthrough Success by going here.

    28 min
  • E157: The Key To Getting More Sales Is Understanding This One Thing With John Levy

    John Levy is a behavioral scientist best known for his work in influence, networking, and adventure. He does research in collaboration with C-Lab, affiliated with Kellogg School of Management. He specializes in applying the latest scientific research on human behavior to transform the ways companies approach marketing, sales, consumer engagement, product design, and influencer program development.

     

    Quotes To Remember:

    “As a marketer, your job is to get people to feel a certain way and to have their feelings justified through a certain thinking.”

    “We don't make logical decisions. We make emotional decisions and then we justify them logically.”

    “As a brand marketer, what you can do is find ways for people to self-identify with the brand and put effort into it.”

    “Understanding something and knowing how to apply it are two different things.”

    “When we say ‘Honesty is the best policy’, it’s because it’s profitable.”

     

    What You’ll Learn:

    • How to Tap Emotions When Promoting Products
    • What Holds Marketers Back from Reaching Their Full Potential
    • Things You SHOULD NOT Do as a Marketer
    • Some Advice For People Who Wants to Pursue Ideas

     

    Key Links From The Show:

    John’s Site

    Kellogg School of Management

     

    Recommended Books:

    Content Marketing Secrets by Marc Guberti

    The 2 AM Principle by Jon Levy

    Pre-Suasion by Robert Cialdini

    Robert Cialdini’s Books

    Dan Ariely’s Books

    How to Win Friends and Influence People by Dale Carnegie

     

    Support Breakthrough Success On Patreon

    Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

    I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

    You can support Breakthrough Success by going here.

    28 min
  • E156: A Tale Of Fast Business Growth With Pete Williams

    Pete Williams is an entrepreneur, advisor and marketer who Forbes recently called, "one entrepreneur today that every marketer should be modeling," while Inc. describes him as, "a savvy marketing strategist." The highly awarded entrepreneur is the author of Cadence: A Tale Of Fast Business Growth which depicts the story of a business owner and triathlon coach named JJ who left his stable job as a teacher to fulfill his dream of becoming an entrepreneur.

    Quotes To Remember:

    "Revenue and profit are two very different things."

    "Sometimes, focusing on the revenue is actually not a smart thing. It really has to be on profit."

    "There are things other than traffic and conversion that drive profit."

    What You'll Learn:

    • Ways to Achieve Fast Business Growth
    • 7 Key Areas of a Business
    • Things That Hold Businesses Back From Growing

    Key Links From The Show:

    Pete's Site

    Foundr

    Recommended Books:

    Cadence: A Tale Of Fast Business Growth by Pete Williams

    Profit First by Mike Michalowicz

    The Road Less Stupid by Keith J. Cunningham

    Keys to the Vault by Keith J. Cunningham

    My Life in Advertising and Scientific Advertising by Claude C. Hopkins

    The One Minute Millionaire by Mark Victor Hansen and Robert Allen

    Support Breakthrough Success On Patreon

    Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

    I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

    You can support Breakthrough Success by going here.

    31 min
  • E156: A Tale Of Fast Business Growth With Pete Williams

    Pete Williams is an entrepreneur, advisor and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modeling,” while Inc. describes him as, “a savvy marketing strategist.” The highly awarded entrepreneur is the author of Cadence: A Tale Of Fast Business Growth which depicts the story of a business owner and triathlon coach named JJ who left his stable job as a teacher to fulfill his dream of becoming an entrepreneur.

    Quotes To Remember:

    “Revenue and profit are two very different things.”

    “Sometimes, focusing on the revenue is actually not a smart thing. It really has to be on profit.”

    “There are things other than traffic and conversion that drive profit.”

     

    What You’ll Learn:

    • Ways to Achieve Fast Business Growth
    • 7 Key Areas of a Business
    • Things That Hold Businesses Back From Growing

     

    Key Links From The Show:

    Pete’s Site

    Foundr

     

    Recommended Books:

    Cadence: A Tale Of Fast Business Growth by Pete Williams

    Profit First by Mike Michalowicz

    The Road Less Stupid by Keith J. Cunningham

    Keys to the Vault by Keith J. Cunningham

    My Life in Advertising and Scientific Advertising by Claude C. Hopkins

    The One Minute Millionaire by Mark Victor Hansen and Robert Allen

     

    Support Breakthrough Success On Patreon

    Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

    I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

    You can support Breakthrough Success by going here.

     

    31 min
  • E155: Developing The Mindset Of A Pro Athlete & Successful Entrepreneur With Roy Redd

    Roy Redd is a performance coach who works with pro, college, and high school athletes to dramatically increase tangible, measurable, and physical results. After a realization that he wasn't the person he wanted to become at 25, he became revitalized and went from homeless and broke to a house owner making 6-figures. He's spoken at La Sierra University, Unbounded Basketball Camp, Chaffey College, Inland Empire One Love Christmas Party For Orphans, and Multiple High Schools, Colleges, and NBA Teams

    Quotes To Remember:

    "The truth is perfect practice makes perfect."

    "If your beliefs aren't working, you need to get rid of them."

    "Simply ask them, 'how is that working for you?"

    "If it's not working, you've got to ditch it and try something new."

    What You'll Learn:

    • Getting Better on Celebrating Success and Not Focusing On Failures
    • Putting That Extra Work
    • Why Certain Transformation Happen

    Key Links From The Show:

    Roy's Site

    Roy's email

    Recommended Books:Content Marketing Secrets by Marc Guberti

    The Success Magnet by Roy Redd

    The Compound Effect by Darren Hardy

    The Actor's Secret by Betsy Polatin

    Conscious Coaching by Brett Bartholomew

    The 7 Habits of Highly Effective People by Stephen Covey

    Support Breakthrough Success On Patreon

    Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

    I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

    You can support Breakthrough Success by going here.

    29 min
  • E155: Developing The Mindset Of A Pro Athlete & Successful Entrepreneur With Roy Redd

    Roy Redd is a performance coach who works with pro, college, and high school athletes to dramatically increase tangible, measurable, and physical results. After a realization that he wasn’t the person he wanted to become at 25, he became revitalized and went from homeless and broke to a house owner making 6-figures. He’s spoken at La Sierra University, Unbounded Basketball Camp, Chaffey College, Inland Empire One Love Christmas Party For Orphans, and Multiple High Schools, Colleges, and NBA Teams

     

    Quotes To Remember:

    “The truth is perfect practice makes perfect.”

    “If your beliefs aren’t working, you need to get rid of them.”

    “Simply ask them, ‘how is that working for you?”

    “If it’s not working, you’ve got to ditch it and try something new.”

     

    What You’ll Learn:

    • Getting Better on Celebrating Success and Not Focusing On Failures
    • Putting That Extra Work
    • Why Certain Transformation Happen

     

    Key Links From The Show:

    Roy’s Site

    Roy’s email

     

    Recommended Books:
    Content Marketing Secrets by Marc Guberti

    The Success Magnet by Roy Redd

    The Compound Effect by Darren Hardy

    The Actor's Secret by Betsy Polatin

    Conscious Coaching by Brett Bartholomew

    The 7 Habits of Highly Effective People by Stephen Covey

     

    Support Breakthrough Success On Patreon

    Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

    I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

    You can support Breakthrough Success by going here.

    29 min
  • E154: Employee Development On A Shoestring With Halelly Azulay

    Halelly Azulay is an author, speaker, facilitator, and leadership development strategist and an expert in communication skills and emotional intelligence. In 2006, she founded TalentGrow LLC, a consulting company focused on developing leaders and teams, especially for enterprises experiencing explosive growth or expansion. TalentGrow specializes in people leadership skills, which include communication skills, team building, coaching and emotional intelligence.

    Quotes To Remember:

    "Development doesn't have to cost anything."

    "Development can be something where people learn on their own."

    "Having a growth mindset is one of the keys to helping us move towards the goal.

    What You'll Learn:

    • Developing Your Employees on a Shoestring
    • Pursuing Team Development But Still Feeling In-Control
    • Getting More Out of Our Budget
    • Importance of Delegation

    Key Links From The Show:

    Halelly's Site

    The TalentGrow Show

    10 Ways to Become a More Engaging Communicator

    Recommended Books:

    Employee Development on a Shoestring by Halelly Azulay

    Mindset by Carol S. Dweck

    Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

    Mastery by Robert Greene

    Entrepreneurial You by Dorie Clark

    Support Breakthrough Success On Patreon

    Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

    I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

    You can support Breakthrough Success by going here.

    28 min
  • E154: Employee Development On A Shoestring With Halelly Azulay

    Halelly Azulay is an author, speaker, facilitator, and leadership development strategist and an expert in communication skills and emotional intelligence. In 2006, she founded TalentGrow LLC, a consulting company focused on developing leaders and teams, especially for enterprises experiencing explosive growth or expansion. TalentGrow specializes in people leadership skills, which include communication skills, team building, coaching and emotional intelligence.

     

    Quotes To Remember:

    “Development doesn’t have to cost anything.”

    “Development can be something where people learn on their own.”

    “Having a growth mindset is one of the keys to helping us move towards the goal.

     

    What You’ll Learn:

    • Developing Your Employees on a Shoestring
    • Pursuing Team Development But Still Feeling In-Control
    • Getting More Out of Our Budget
    • Importance of Delegation

     

    Key Links From The Show:

    Halelly’s Site

    The TalentGrow Show

    10 Ways to Become a More Engaging Communicator

     

    Recommended Books:

    Employee Development on a Shoestring by Halelly Azulay

    Mindset by Carol S. Dweck

    Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

    Mastery by Robert Greene

    Entrepreneurial You by Dorie Clark

    Support Breakthrough Success On Patreon

    Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

    I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

    You can support Breakthrough Success by going here.

    28 min

About Breakthrough Success

From the publisher's feed

Breakthrough Success is the podcast for entrepreneurs who are looking for digital marketing strategies, personal development, and actionable tactics to grow their businesses. We cover the different ways to gain visibility and make money through your work...including podcasting, content marketing, blogging, productivity, self-publishing, coaching, virtual summits, affiliate marketing, and more.