Fear often stands in the way of people pursuing their dreams but for our guest this week, Alexia Leachman, fear led to pursuing a dream she didn't even know she had.

Alexia was a personal branding and mindset expert who brought new life to her career after enduring a huge challenge.

Alexia Leachman's life and business changed course when during her pregnancy, she realized that she had tokophobia or the fear of childbirth.

With over a decade of business experience helping others overcome their fears, Alexia was no stranger to overcoming obstacles and she faced this one head on using her signature Head Trash Clearing method.

As she worked through her fear she fielded questions from expectant mothers and when the questions began to rapidly multiply she understood that there was a real demand for her insight.

Alexia responded to the demand by starting her podcast Free Free Childbirth and from there was launched into a brand new niche.

Check out this week's episode of It Girl Radio where we discuss Alexia journey and the importance of listening to your audience and being willing to adapt.

What do you do?

Who do you serve?

We're often tempted to give quick answers to these questions, but that is a mistake that leaves key business insights unacknowledged. Digging deep and discovering your unique answers to those two questions is essential.

This week on It Girl Radio we delve into niche and target marketing with my COO Stephanie Wasylyk!

We discuss how your relationship with niche marketing will evolve over time, including some of the challenges we have encountered along the way.

From getting started to troubleshooting existing offers, going back to your niche and target market will often solve the issue.

Check out this week's episode and hear more about the do and don'ts of niche marketing - for beginner and advanced business owners!

"What sets your soul on fire?"

That is the question that has driven our guest, Lorraine Murphy, throughout her career. Lorraine shares with us how she started the talent agency, The Remarkables Group as well as why she decided to walk away from it all. In this episode of It Girl Radio, Lorraine and I have a conversation about big decisions and what informs them. Lorraine is refreshingly frank as she discusses the dangers of getting stuck in a rut and the deep joy that she has found as a mentor. She also takes us through her writing process for Remarkability and Gets Remarkably Organised. If you are feeling stuck, or bored this is the episode for you. Lorraine is disarmingly open and honest and her perspective is sure to light a fire in you. Check her out on this week's episode and get inspired!

Have you ever wondered what goes on behind the scenes with the It Girl programs?

We decided to do something special and pull back the veil for this episode of It Girl Radio. I am joined by my COO Stephanie Wasylyk on this episode where we discuss what trends we see in the coaching world among clients and how to handle internal and external resistance as well as welcome Stephanie to the podcast as a future co host!

That's right, we are switching things up over at It Girl Radio. Stephanie will be joining us as my co-host when we don't have a guest. She'll be weighing in on topics with a fresh perspective informed by her role as a coach and my right hand woman!

On this episode, Stephanie shares how she moved from the working in a mine to health coaching and on to becoming a COO. She shares how her motto "order out of chaos" has guided her as she has moved from one adventure to another. Check out this week's episode and join the conversation in the comments below!

Do you find yourself unsure of what your next step should be? Don't think you have what it takes to fulfill your dreams? Maybe you feel you are too different to fit in?

Proclaiming herself as a born entrepreneur, Shannah Game is a Certified Financial Planner with a media background. Shannah is the queen of all things unconventional – she founded the United States' first ever national student film festival when she was in college. At twenty years old, she sold it and began a career in the financial services industry. Now, she is among the most influential online voices on money matters.

In this episode, Shannah shares with us her journey from being a young entrepreneur to an established professional in her own league. After selling her film festival to big Hollywood producers, Shannah had no idea what to do next. She ventured into financial services with her father and found a way to merge her creativity with her financial expertise.

Shannah helps you determine what makes you unique. She helps you understand that it's okay to not always know what to do next – your path is yours to define. Success is yours to define. What can you bring to the table?

This week on It Girl Radio,we are celebrating the 90th episode of the podcast! It's quite a milestone, and I'm truly grateful for everyone who's kept on tuning in every week. I've been doing a lot of interviews lately, and I haven't done solo episodes in a while... So this week on It Girl Radio,I will be sharing something extra special :) I was featured on Unstoppable Success Radio, where the lovely Kelly Roach and I had a fun and interesting discussion about our businesses. I'm sharing that episode this week. Here, I share about the changes I've made to Business Mastery and I reveal why I've decided to modify the program. I also have a few words of advice for entrepreneurs who are wishing to expand their businesses and for aspiring businesswomen who are thinking about taking the big leap. After the Unstoppable Success Radio episode, I have a few announcements to make regarding the structure of the podcast. I will switch things up a bit for future episodes of the show. As to what they are, you will have to tune in to know. It's been a pleasure being able to bring you relevant content throughout these 90 episodes. I hope this latest episode continues to encourage you to strive harder. I hope it also inspires you to take a long hard look at your marketing strategies and your business structure to ensure that it continues to serve you and your overall goals. Remember to tune in to It Girl Radio to get your weekly dose of inspiration.

When I say the word brand, what pops into your mind? What do you associate the word with? Your logo? Your font choices? The colour scheme you chose meticulously?! I asked marketing expert Jennifer Kem the same questions in this week's episode of It Girl Radio, and she responded, "Your brand is much more than a gorgeous face on the internet." A lot of people equate the term with graphics and design. While it's true that aesthetic aspects are part of the branding process, it is not limited to it. There really is more to branding than a company's visual appeal. Jenn (who has been in businesses for over a decade) shares what branding means and help us to build a brand system that is scalable, one we can continue to develop through the years. It starts with understanding the four pillars of branding: archetype, audience, aesthetics, and activation. Success didn't happen overnight for Jenn's businesses. She started in retail. She owned and ran a chain of successful stores in Hawaii, but she had to close them all down because of the 2008 economic crisis. Despite her setbacks, Jenn strived harder to make better businesses, profitable ones. And since then, she has never stopped. She still uses the same branding framework for her three successful businesses. She also teaches it to her clients. If you want to create a brand that's compelling and profitable, tune in to this week's episode of It Girl Radio.

"How can you be so nice and still be successful?" It's a question that long-time media executive Fran Hauser has encountered time and time again. That question is the reason why she penned The Myth of the Nice Girl, a book that proves nice girls can finish first.

This week on It Girl Radio, Fran will share her business journey. She reveals the most important lesson she picked up along the way. And of course, she will tell us more about her book such as the inspiration behind it.

Fran has worked for some of the biggest names in the digital media realm. She has held senior positions at companies like People, InStyle, and Entertainment Weekly. Fran was born in Italy, but when she was only two years old, their family moved all the way to New York City. It's where it all started. There, she was introduced to the world of business.

Fran's parents were both entrepreneurs. They barely spoke English, so they relied heavily on her to perform crucial business endeavors. You'd be surprised with what she was capable of when she was in first grade. Perhaps the most important lesson she learned from that experience was from her mother, who taught her that kindness and strength go hand in hand. It's a lesson that she is now teaching countless women around the world.

Find out why niceness is a strength you want to have by tuning in to It Girl Radio.

There's still quite a lot of confusion surrounding community management and what the role entails. That's why this week on It Girl Radio, I'm bringing in community engagement consultant to A-list entrepreneurs Diana Tower to clear things up.

Joining me in this week's workshop-style podcast is an expert on community management, who has worked with a handful of heavy hitters in the business world, including Selena Soo, our very first guest on the podcast.

Diana will be teaching us how to build and manage an engaged online community. We will also be learning the best practices for addressing potentially brand-damaging problems.

Much of the confusion in community management revolves around the role of the manager. Many believe that the job only involves handling the negative issues that pop up in the community. That is not true at all.

The manager also creates engagement posts, anything that the members value and that can get them to connect with each other. Getting the community to engage, according to Diana, is the primary role of the manager.

Perhaps the most important advice that she gave was to set clear and well-defined guidelines before starting a community. This way, members know when they are overstepping boundaries. It also makes it easier for you, and even less awkward, when you're informing a member about their unacceptable behaviour.

In such cases, Diana believes that it's best if managers keep the posts or the thread visible to the entire community. Deleting it would only make people question what the brand is doing to address the issue.

To find out more about the process of confrontation, get your pen and paper ready and tune into the episode to start the workshop.

Spirituality does belong in business. Long-time coach and modern-day priestess Julie Parker is proof of that. By integrating the element of spirituality into her coaching business, she has certainly made it thrive.

This week on It Girl Radio, founder of the Beautiful You Coaching Academy and the Priestess Temple School Julie Parker shares how she came to embrace her spirituality and how she let her spiritual beliefs power her businesses.

Contrary to what most people think, the coaching industry has been around for more than five years. It has actually been around for at least two decades. Julie has been a part of this industry long before social media even existed.

In this episode, Julie talks about how the landscape of the industry has evolved through the years. She points out the positive changes as well as the undesirable ones, which we all must strive to avoid.

We also explore how spirituality fits in business. Julie recounts how she found her path as a modern-day priestess. She shares how terrifying yet freeing it was to finally tell the public about it.

More importantly, she narrates how allowing her spiritual beliefs to fuel her business helped her create a space that's authentic and profitable.

Do you want to know more about spirituality in business? Tune into this week's episode of It Girl Radio.