BREAKTHROUGHS

BREAKTHROUGHS

By HEC ParisBusiness
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BREAKTHROUGHS episodes

  • « Créer des passerelles entre la recherche et la politique »

    Jean-Noël Barrot, professeur associé à HEC Paris et député des Yvelines à l’Assemblée nationale, allie son engagement politique avec ses recherches dans le domaine de la finance. Il a remis un rapport au gouvernement le 29 juin dernier, où il développe des propositions pour aider la France à sortir de la crise sanitaire. Dans cet entretien, Jean-Noël Barrot nous explique comment il parvient à combiner utilement ses travaux de recherche et son rôle de parlementaire.

     Ce podcast a été enregistré le 13 juillet 2021.  

    Hosted on Acast. See acast.com/privacy for more information.

    12 min
  • Scrutinizing Truth Distortion Through a Marketing Lens
    HEC Paris associate professor of marketing, Anne-Sophie Chaxel, describes her recent study on truth distortion in the COVID-19 era. Using marketing techniques like the Stepwise Evolution of Preferences Chaxel and fellow academic Sandra Laporte, used such tools to see how people respond to controversial statements linked to the virus – when they’re delivered by popular personalities. They enrolled 1,400 American workers and asked them to respond to allegations that COVID-19 is man-made and that hydroxychloroquine can eliminate the symptoms. They discovered that the more controversial these statements are, the more people seem to adhere to them…

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    27 min
  • The Caster Semenya Case: Perceptions of Gender Identity, Sexual Orientation, Human Rights and Sports Politics

    For the 32nd Olympic Games, one of South Africa’s modern icons, 800-meter champion Caster Semenya, will not be making the trip northwards. She has been barred from the Tokyo Olympics where she had hoped to defend a crown she won in 2012 and 2016. We discuss with Associate Professor Matteo Winkler the legal, sociological and ethical implications of this legal decision by the Court of Arbitration for Sport, or CAS. It targets women athletes like Semenya who are born with naturally high levels of testosterone, what’s called “hyper-androgyny”. Winkler and fellow academic, Doctor Giovanna Gilleri, published a 40-page study deconstructing the controversy and what it reflects on the law, sports politics, transgender sexuality… and the West’s sometimes uncomfortable position on femininity in the Global South. 


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    31 min
  • French Court Overrules Ban on Cannabidiol Sales
     A year after the EU’s Court of Justice ruled that none of its member states can outlaw the sale of the non-psychotic compound cannabidiol (CBD), France’s highest appeals court overturned a decision banning its sale on French territory. Associate Professor Daniel Martinez analyses the June 26 decision in the light of his long research on cannabis-related questions in Colorado. 

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    15 min
  • « L' achat de MGM va permettre à Amazon d'alimenter le trafic sur sa plate-forme généraliste »

    Il y a un mois, Amazon fait un coup d'éclat spectaculaire, en annonçant l’achat du studio hollywoodien MGM pour plus de sept milliards d’euros. Quelles conséquences pour le monde du cinéma et son économie ? Directeur du MS Médias, Arts et Création à HEC Paris, Thomas Paris analyse la portée de cet événement. Il a récemment cosigné avec Philippe Chantepie « L’économie du cinéma », publié par La Découverte. 

    Ce podcast a été enregistré le 9 juin 2021. 

    Hosted on Acast. See acast.com/privacy for more information.

    11 min
  • Revealing and Countering AI Bias
    A large body of empirical evidence points to bias in access to credit. This is stigmatizing women, ethnic minorities and consumers from certain geographical zones. Nowadays, algorithms and machine-learning techniques could be unintentionally exacerbating this bias. HEC Associate Dean for Research, Christophe Pérignon, describes these challenges - and new techniques he has developed to reduce bias impact. These techniques can be applied in banking, insurance, hiring, fraud detection and justice.

    Hosted on Acast. See acast.com/privacy for more information.

    32 min
  • Attack on Pfizer Vaccine Reflects Dangers of Influencer Marketing

    An unknown advertising agency calling itself Fazze last month offered thousands of US dollars to social media influencers last month to smear the Pfizer vaccine. Two prominent influencers in Germany and France, respectively, refused to share its allegations with their hundreds of thousands of followers. 

    HEC Assistant Professor, Andreas Lanz, analyzes this new online affair in the light of his extensive research on influencer markets. He called on both governments and major content networks like Facebook, Instagram and Youtube to “play their part” in ending such disinformation campaigns.

    Hosted on Acast. See acast.com/privacy for more information.

    7 min
  • Is the Belarus Air Intervention the Ultimate Test of EU Foreign Policy?
     The forced landing of a Ryanair airplane and the subsequent arrest of two Belarusians on May 23 has sparked a major diplomatic crisis between EU and US authorities and the Minsk government, as well as sanctions. But just how effective are these measures? HEC Professor Alberto Alemanno shares his analysis of the stand-off and its reflections on EU foreign policy.  Recorded on June 1, 2021.

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    13 min
  • Will NFTs Disrupt The Future Of The Art Market?
     Why do non-fungible tokens (NFTs) have the potential to disrupt the art market? This new investment phenomenon came to light when an animated GIF of Nyan Cat, which is a meme of a flying pop-tart cat, sold for more than $500,000 US Dollars. Shortly after, musician Grimes sold her digital art for more than $6 million US Dollars. HEC Paris Associate professor of finance Christophe Spaenjers, explains how NFTs work and why they have become such big news for the investment world. 

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    8 min
  • The Microeconomic Impact of Different COVID-19 Lockdown Strategies
    On March 31, 2021, French president Emmanuel Macron announced a four-week national lockdown, throwing the country into a similar situation slightly over a year ago. This time though, not all businesses are affected in the same way. HEC Paris Associate Professor of Economics Tomasz Michalski analyzes the possible microeconomic impact of the different lockdown strategies, and its eventual long-term effects. 

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    13 min

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Grasp today’s economic, social and business issues with research and analysis brought to you by our HEC Paris Business School Professors. Widen your perspectives with recognized experts from…

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