Brendan Dell is the Founder of Spark, a messaging consultancy agency which works with some of the world's most amazing companies like Expedia and Cvent and helps them with positioning, messaging, and articulating their story. He is also the author of The 12 Immutable Laws of High-Impact Messaging and host of The Hook Podcast.

In this episode, Brendan Dell joins John Corcoran to talk about how brands can position themselves in a post-pandemic world. They also discuss how different brands like Drift and Zuora have positioned themselves to stand out from their competitors and how companies can know when their positioning is off.