Kara Smith Brown is the Founder and CEO of LeadCoverage, a premier consulting group dedicated to driving revenue growth for supply chain and logistics companies. A trailblazer in her field, she was one of the first employees at Echo Global Logistics, contributing to its rapid growth and playing a pivotal role in its IPO. Kara is also a Co-founder of Close(Her), a community that empowers women in sales and has been a champion of Atlanta’s female economy since moving to the city in 2016. Her new book, The Revenue Engine, showcases her expertise through a nine-step framework for building high-performing B2B pipelines enriched with compelling personal anecdotes and actionable insights.

In this episode…

B2B marketing can feel overwhelming, especially in industries like freight and logistics, where traditional approaches dominate and innovative tools are often underutilized. Companies struggle to generate leads, manage pipelines effectively, and measure impactful results. This challenge is magnified when businesses fail to understand the specific needs of their market, leading to wasted time, effort, and resources.

Kara Smith Brown offers a clear path forward by breaking the complexities of B2B marketing into a manageable nine-step framework, as outlined in her book, The Revenue Engine. She emphasizes segmenting the sales funnel into three distinct stages — prospect, nurture, and customer — and measuring success through volume, velocity, and value metrics. Kara also shares practical anecdotes, such as leveraging intent data and creating engaging strategies tailored to the freight industry, which she calls a perfect match for big personalities and aggressive innovation.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Kara Smith Brown, CEO of LeadCoverage, about crafting high-octane revenue pipelines for B2B companies. Kara shares her journey from musical theater to supply chain leadership, insights on breaking barriers as a woman entrepreneur, actionable strategies from her book, and challenges of fitting into pre-established corporate cultures.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs.

Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo.

John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service.

Launching a podcast, navigating a complex industry, or managing personal growth can feel overwhelming, especially with the pressure to stand out or address a dense workload. For many, the quest for uniqueness delays action, while balancing creativity with clarity remains a persistent challenge. In an era of limitless tools and information, finding strategies to streamline efforts while fostering authentic connections is more vital than ever.

John Corcoran shares invaluable insights on overcoming these challenges, emphasizing the importance of simplicity and purpose. He reveals how custom GPTs can transform dense documents into efficient, searchable resources, offering a practical solution for saving time and effort. Drawing from his own podcasting experience, John advises aspiring hosts to focus on authenticity, asserting that the uniqueness of a podcast lies in the host-guest dynamic, not a perfect concept. Additionally, he credits mentor Rob Castaneda with inspiring him to pause his drinking, demonstrating how personal growth can enhance professional focus and clarity.

Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about harnessing past experiences for personal and professional growth. They discuss how John’s involvement in The West Wing inspired storytelling, the transformative potential of custom GPT tools, and how a pause on drinking improved his productivity. This episode is a treasure trove of wisdom for those seeking to enhance their podcasting journey and personal growth.

Christine Westbury is the CEO and Founder of Blackjet Social, a marketing agency specializing in AI-driven marketing and automation for B2B companies. With over 18 years of marketing and business ownership experience, she has a proven track record of entrepreneurial success, having launched and scaled ventures such as a clean food manufacturing business and an innovative dance school. Christine is dedicated to enhancing the online presence of professional services firms through high-quality content and strategic social media campaigns, focusing on solving audience problems rather than merely promoting services. In addition to leading Blackjet Social, she is the Director of The Space Wellington, a flexible workspace in a prime central location for individuals and businesses.

The fast-paced marketing world presents unique challenges for businesses striving to connect with their target audience. Professionals often grapple with maintaining a consistent online presence, navigating the complexities of lead generation, and standing out in an increasingly competitive digital landscape. Adding to this pressure, the rapid rise of AI technologies has introduced both opportunities and uncertainties, leaving many wondering how to harness these tools effectively.

Christine Westbury shares her expertise in addressing these challenges through strategic social media management and AI-driven solutions. She emphasizes the importance of solving real audience problems rather than simply promoting services, focusing on crafting high-quality content that builds trust and authority. Christine reveals how she created Blackjet Autopilot, a lead generation system with a bold promise of guaranteed ROI, blending innovative AI tools with proven marketing methodologies to help businesses streamline operations and achieve measurable success. Her journey showcases resilience, adaptability, and the creative use of technology to overcome business hurdles.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Christine Westbury, Founder and CEO of Blackjet Social, about revolutionizing B2B marketing with AI-driven strategies. Christine discusses the significance of strategic thinking, the real-world implications of a guaranteed ROI promise, how AI avatars may soon handle aspects of client interaction, and how to craft compelling offers in a crowded marketplace.

Tim Conkle is the CEO and Founder of The 20 MSP, an established IT Managed Services and Consulting Firm providing expert solutions to businesses. With over 30 years of entrepreneurial success, he has advised hundreds of Managed Service Providers (MSPs), developed a multimillion-dollar sales model, and led 36 acquisitions through a unique consolidation strategy that transforms operational efficiency. A visionary and leading expert on mergers and acquisitions, Tim’s innovative approach eliminates traditional integration challenges, allowing businesses to thrive under a unified model. He also serves as the President of the board of directors for Cytracom and is an active member of the Forbes Technology Council and Entrepreneurs' Organization (EO).

Building and scaling a successful business is challenging, especially in industries prone to inefficiencies and misaligned goals. Many MSPs struggle with growth due to fragmented systems, lack of standardization, and limited resources for creating seamless customer experiences. Additionally, the complexities of mergers and acquisitions often deter MSPs from pursuing growth opportunities, leaving many business owners without viable exit strategies.

Tim Conkle, a leading voice in the MSP space, tackles these challenges head-on by creating a groundbreaking model for MSP collaboration and acquisition. His strategy involves uniting MSPs under a shared platform with standardized tools, processes, and service delivery models, enabling businesses to streamline operations and prepare for acquisition. Tim’s flat-rate IT support model aligns directly with client goals, while his unique consolidation framework ensures seamless transitions during mergers. Tim attributes his success to his ability to dream big and unite aligned businesses while fostering a culture of empowerment and entrepreneurial spirit.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Tim Conkle, Founder and CEO of The 20 MSP, about his innovative strategies for scaling MSPs. Tim shares insights on cultivating the right mindset for expansion, the advantages of pre-aligned acquisition targets, and harnessing the power of dreaming with one's eyes open. Business leaders looking to expand and leave a mark will find Tim’s journey a blueprint for leveraging vision and teamwork.

Miren Oca is the Founder and Director of Ocaquatics Swim School, a Miami-based company specializing in teaching essential swimming skills while promoting water safety. Over the past 30 years, she transformed backyard swimming lessons into a thriving, 100% employee-owned organization, providing over 6,500 swim lessons weekly during the busy season. Driven by her passion for teaching and servant leadership, Miren has led her business to become the first swim school to achieve B Corp certification and has recently transitioned it into an Employee Ownership Trust (EOT). In addition to Ocaquatics Swim School, she founded Ripples of Impact, a nonprofit in the Miami area that provides resources for personal and environmental resilience.

How can a business be built for success while ensuring it remains impactful and sustainable in an ever-changing world? Imagine a business model where the employees themselves are the owners. This is the story of a swim school that made a daring shift toward an employee ownership trust, a concept most people have likely never encountered.

Miren Oca, the visionary behind Ocaquatics Swim School, embraced this innovative approach by transforming her business into one of only 50 employee ownership trusts in the United States. She attributes her success to a strong focus on servant leadership, transparency, and cultivating an ownership mindset among her team. By transitioning her business into an Employee Ownership Trust (EOT), Miren ensured her company’s sustainability while aligning with its core values. She also pursued B Corp certification, embedding environmental and social responsibility into her operations, which fostered team loyalty, boosted retention, and created measurable community impact.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Miren Oca, Founder and Director of Ocaquatics Swim School, about her decision to sell her well-established swim school to its employees. They discuss her decision to transition the business into an Employee Ownership Trust, the importance of aligning leadership with company values, how Ocaquatics achieved B Corp certification, and the challenges of expanding during the 2008 financial crisis.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs.

Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo.

John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service.

Many B2B businesses struggle with inconsistent revenue, limited client acquisition, and the inability to keep up in a content-driven economy. Static websites, outdated marketing approaches, and a lack of predictable income models leave companies feeling stuck in a cycle of uncertainty. How can organizations break free from this cycle and achieve sustainable growth in today's dynamic market?

John Corcoran shares practical strategies to address these challenges, emphasizing the importance of content marketing and subscription-based revenue models. Drawing from insights in The Automatic Customer by John Warrillow, John explains how businesses can build predictable income streams by offering specialized, ongoing services. He also highlights how tools like Perplexity AI can streamline tasks such as customizing communication, automating contracts, and tailoring resumes, helping businesses save time and improve efficiency. John stresses that creating and repurposing content, especially through podcasts, can nurture relationships, establish authority, and drive growth.

Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about leveraging AI tools and strategic content marketing. John explains why podcasts are a cornerstone of effective marketing, shares examples of AI-powered solutions, and highlights the common pitfalls B2B companies face when neglecting content creation. Through these insights, you will learn innovative strategies to transform your business business practices.

Shannon Robnett is the Founder and CEO of Shannon Robnett Industries, a real estate development and syndication firm focused on residential and industrial real estate projects. With over 30 years in the Boise real estate market, he is a second-generation builder and fourth-generation realtor, managing $120 million in assets and overseeing $425 million in diverse projects. Shannon has an impressive track record, with over $140M in successful developments, more than $60M in capital raised, and $28M in profits delivered to investors. 

Beyond his professional expertise, he is passionate about fostering an entrepreneurial spirit and smart financial habits in younger generations, leveraging his personal experiences and family history to guide his teachings on wealth and legacy building.

Raising financially responsible children and building lasting wealth are goals for many families, but they come with challenges. Teaching financial discipline, work ethic, and entrepreneurial thinking to the next generation requires more than traditional advice — it calls for hands-on experiences and impactful lessons that resonate. How can you ensure that your family's hard-earned wealth is preserved and expanded upon by your descendants?

Shannon Robnett, a seasoned real estate developer and syndicator, shares how he instilled financial responsibility in his children through unique, practical strategies. From having his kids pay $80 a month for a shared car to investing in student loan debt instead of paying it off outright, Shannon explains how these real-life lessons prepared them for financial independence and smart decision-making. He also discusses how his experience in construction and real estate shaped his approach to family finance, instilling in his children the importance of good debt and calculated risk-taking.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Shannon Robnett, Founder and CEO of Shannon Robnett Industries, about innovative ways to teach financial responsibility and build family wealth. Shannon provides insights into managing wealth through 1031 exchange, team management, and scaling a construction business. By the end of the episode, listeners will gain strategies to build financial literacy and responsibility in their families for lasting prosperity.

Laura Yang Renner is the Founder of Freedom Makers, a company dedicated to providing small business owners and entrepreneurs with reliable, skilled virtual assistants. She launched Freedom Makers in 2015, recognizing the potential in military spouses seeking meaningful work and small businesses needing adaptable assistants as they scale their operations. Laura is passionate about empowering small-size entrepreneurs to thrive by delegating tasks, streamlining workflows, and enhancing customer outreach, allowing owners to focus on growth. With a background in the United States Air Force and an MBA from the University of Chicago Booth School, she brings a unique perspective to entrepreneurship. Before founding Freedom Makers, Laura launched BuBuBooks, an online bookstore offering bilingual storybooks for multicultural, multilingual children in America.

Finding the right talent to help grow a small business can be challenging, especially when owners aren’t ready to commit to hiring full-time or even part-time employees. For solopreneurs, the struggle often involves balancing business growth while handling day-to-day tasks without the necessary support. This creates a gap in the market for skilled, reliable assistance that’s flexible, trustworthy, and culturally aligned with the needs of US-based small businesses.

Laura Yang Renner created a solution by tapping into the underutilized resources of military spouses. Drawing on her military background, Laura built Freedom Makers to connect talented military spouses with small businesses in need of flexible support. She emphasizes the unique skills military spouses bring — such as adaptability, organization, and trustworthiness — qualities developed through frequent relocations and challenging environments. Her approach is to make virtual assistance accessible, with no minimum hour requirements or contracts, allowing business owners to delegate tasks like administrative support, marketing, and customer service, freeing them to focus on strategic growth.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Laura Yang Renner, Founder of Freedom Makers, about her journey from military service to entrepreneurship. Laura shares how her experience growing up as an Army brat shaped her adaptability and resilience, the advantages of hiring military spouses as virtual assistants, the benefits of flexible work arrangements for solopreneurs, and the impact of the pandemic on the virtual assistant industry.

Jonathan Small is an award-winning author, journalist, producer, and host of Write About Now, a podcast where he explores the creative journeys of renowned writers and storytellers. He has held executive roles at major media outlets, including Glamour, Stuff, and Entrepreneur, and contributed to The New York Times, TV Guide, Cosmo, Maxim, and Good Housekeeping. In 2020, he launched Strike Fire Productions, a podcast production and consulting company, working with high-profile clients like SAG-AFTRA and Purely Elizabeth. Known for his storytelling versatility, Jonathan’s experiences range from producing digital series for Game Show Network to moderating panels on branded content, and he recently turned his popular podcast into a book, Write About Now: 30 Authors on Origin Stories, Creative Inspiration, and the Birth of their Bestsellers.

The shifting landscape of media and content creation has left many creators and entrepreneurs scrambling to adapt. From the rise of digital media to the decline of traditional print and television, building a sustainable brand or platform is now more challenging than ever. How can one navigate the challenges and opportunities in the rapidly evolving content marketing field?

Jonathan Small, an award-winning journalist, author, and multimedia producer, shares key insights on successfully pivoting in today’s media industry. Emphasizing the value of authenticity, Jonathan advises creators to focus on their unique strengths, crafting content that resonates by genuinely connecting with their audience’s interests. He discusses the importance of origin stories in branding, as these narratives create memorable connections with audiences. Jonathan also suggests embracing a multimedia approach, as he did by founding Strike Fire, a full-service podcast production company, to diversify his storytelling and reach new audiences through collaborations with clients like SAG-AFTRA and Purely Elizabeth.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Jonathan Small, Founder of Write About Now and Strike Fire, about his multifaceted career in media and the art of pivoting. Jonathan dives into how he turned his podcast into a book, sharing authors’ origin stories and creative journeys. He also shares his experiences with true crime storytelling, unique insights on media's shift towards digital, and strategies for using authenticity to build audience connections.

Sunny Sheu is the Co-founder of Mpowered Families, a company dedicated to helping high-achieving entrepreneurial couples intentionally balance their family and business lives. His entrepreneurial journey began at a young age, assembling bikes at his family's toy shop, and he later expanded the business into furniture retail. Sunny continuously seeks personal and professional growth through organizations such as the EO, YPO, Stagen Leadership Academy, and Strategic Coach. Together with his wife, Ann, he focuses on helping couples set long-term family goals and balance business success with personal fulfillment.

Ann Sheu is the Co-founder and CEO of Mpowered Families, a company dedicated to helping high-achieving entrepreneurial couples intentionally balance their family and business lives. With nearly 20 years of experience as a consultant, advisor, board member, and Certified EOS Implementer, Ann combines business principles with personal growth strategies to drive meaningful outcomes for families and organizations. She is passionate about helping families enhance communication, create a collective vision, and build stronger connections.

Many successful professionals struggle to balance the demands of their careers with the need for a thriving, connected family life. Professional success doesn’t automatically translate into personal fulfillment, and families often operate on autopilot, neglecting meaningful communication and long-term planning. Is there a way to harmonize personal ambitions with collective visions of well-being?

Ann and Sunny Sheu address this challenge by integrating business principles into family life. They advocate for couples to create a 'decade dream,' a long-term vision that aligns family and individual goals, ensuring both partners work towards a common purpose. Ann emphasizes the importance of starting with personal values, helping couples understand each other's triggers, and using tools like free days to build intentional time together. Sunny highlights the importance of regular recalibration, encouraging couples to reflect on their progress and adjust their vision to stay connected and fulfilled.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Ann and Sunny Sheu, Co-founders of Mpowered Families, about helping high-performing couples build purpose-driven family lives. They discuss the trial-and-error process of applying business strategies to family dynamics, the power of setting a 'decade dream' to create long-term alignment, how marriage mentors can provide guidance, and strategies for empowering children to contribute to the family vision.