In episode 42 of the Onsite Podcast, Brandon talks with Brendon from Nano Boost Digital, an Elite Builders Society educator, about running effective ad strategies for contractors using Google Ads and integrating Meta where appropriate. Brendon shares his background (Toronto, biotech schooling, experience at Google Ads and agencies) and emphasizes simplifying digital marketing, fair pricing, and removing the “black box,” noting ads only work when the website and sales process convert. They discuss how ads track the economy, rising costs and competition (especially in renovation markets), the need for multi-channel marketing, and AI’s growing impact. Brandon calls two contractors using Brendon’s services: Tom, an Ontario-area electrician, credits Google ads for scaling from four to six staff and generating strong ROI, while Fraser of Black Belt Contracting in Vancouver describes slow initial results but later receiving large renovation leads, reinforcing that Google Ads is a long-term game.

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