Before the arrangement conference, there’s a phone call.

And in that brief conversation, families are already deciding if your funeral home is the right fit or if they should keep looking.

In this episode, host Paul Lovelace sits down with Brent Thomas to discuss the critical roles first impressions and customer experience play in the funeral profession. Brent draws on years of research, data, and experience to show how small changes can build trust and improve families' experiences.

Don’t miss this insightful conversation on how intentional communication, ongoing training, and a commitment to service can help your funeral home stand out when families need you most.

About Brent Thomas:

Brent Thomas is the Chief Customer Officer at Dead Ringers and has decades of experience in the funeral profession.

Connect with Brent here: https://www.linkedin.com/in/brent-thomas-98ba29142/

Learn more about Dead Ringers here: https://deadringers.co/

About the podcast:

It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help you thrive.

Have a topic you want to hear on the podcast? Share your ideas and feedback with us here: https://share.hsforms.com/1pq5NVjTdR6-5m5Pm4_Xy4w2d2nt

Find more episodes here: https://www.fdl.co/podcasts