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Episode 54 with Bret Vorhees of Taurus USA

On this episode of the Big Tex Ordnance Podcast, we sit down with Brett Vorhees, President of Taurus USA.

Brett shares how he stumbled into a career in the firearms industry starting with an internship at Crimson Trace. He worked his way up through sales roles at Leupold and Walther, helping develop new guns like the popular PDP.

In 2020 Brett took over as President of Taurus USA. He discusses the changes and investments Taurus has made in engineering, quality control, and customer service to reinvent the brand. Brett talks about bringing on talented people like Caleb Giddings to connect with end users.

We cover a wide range of topics including:

An inside look at Taurus' manufacturing capabilities in Brazil and the U.S. - they have the capacity to produce up to 4,000 guns per day!
New products like the GX4 Optics Ready pistol launching soon
The growth of the Rossi lever action line, now making up 25% of Taurus' sales
Taurus' expanding global footprint with a new factory opened in India
How Taurus solicits feedback from top instructors to steer product development
And more on the company's mission to keep changing minds about the brand within the firearms community
This was an insightful look behind the scenes at one of the major players in the gun world. Check it out if you want to learn about Taurus' operations and where they are headed in the future!

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