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Lara and guest Akshay Talati talk about your makeup bag on this episode of Coffee N° 5. They uncover the secrets to achieving product longevity by mastering the delicate balance of sensory appeal, performance, packaging, and marketing. Explore the fascinating link between texture and performance in cosmetics, and get an exclusive peek into the future of Goop, where the entrepreneurial mindset is reshaping the beauty landscape. Discover the importance of consumer connection through instant messaging and gain insights into the research process and current trends in cosmetology. Akshay also provides an expert forecast on the intersection of cosmetology and pharmaceuticals, making this episode a must-listen for beauty enthusiasts and industry professionals.

We'll talk about:

• How to achieve longevity by balancing sensory, performance, packaging, and marketing
• The link between texture and performance
• What’s in store for Goop and the role of the entrepreneurial mindset
• The consumer’s need for connection and instant messaging
• Research process and trends in cosmetology
• Cosmetology and pharmaceutical forecast 

For more information, visit Goop's website.

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