Coffee N° 5 with Lara Schmoisman

Discover how a YouTube passion can turn into a full-time career with Sarah Cheung. Learn about the different ways to earn an income from ads, the importance of being selective as a content creator, and the power of authenticity when building your brand. Get inspired and gain valuable insights into the secret behind Sarah's successful makeup channel.

We’ll talk about:

• How to earn an income from youtube. 
• The different ways to generate an income from ads. 
• The importance of being selective as a content creator. 
• The power of authenticity when creating your brand.
• How to stay inspired in this industry. 
• The secret behind her brand’s success. 

For more information, visit Sarah Cheung´s Linkedin.

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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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On this episode of Coffee N° 5, host Lara sits down with Catherine Magee, the visionary behind Playground, a pioneering sexual wellness brand. Learn how products in sexual wellness have been an empowering force for women, the difficulties of marketing those products, and why society's silence about sexual health affects everyone. Learn about the importance of an approach approved by a sexologist and partnering with the right ambassador. Tune in to this insightful conversation about a subject overdue for open discussion.

We’ll talk about:

• How sexual wellness products have played an important role in empowering women. 
• The challenges of marketing sexual wellness products. 
• Why society’s inability to talk about their sexual wellness adversely impacts everyone. 
• Embracing a sexologist approved approach to wellness. 
• The importance of partnering with the right ambassador.

For more information, visit Catherine Magee’s Linkedin.

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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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Join Lara on Coffee N° 5 as she sheds light on the world of influencer marketing with seasoned PR expert, Travis Paul Martin. Discover how influencer-led marketing has transformed the PR industry and the challenges of navigating the ever-evolving digital landscape. Learn valuable insights on building successful long-term relationships with creators, the role of aspirational marketing in brand building, and the unique challenges faced by small brands in content creation. Tune in for expert advice and actionable tips to elevate your brand's online presence.

We’ll talk about:

• How to juggle all the moving pieces in the digital world
• How influencer-led marketing shaped up the PR industry.
• The challenges involved in working with influencers and how to build a long-lasting, successful relationship with creators.
• The role of aspirational marketing strategies in brand building, 2024.
• The challenges small brands are finding when partnering with content creators.

For more information, visit Travis Paul Martin’s Linkedin.

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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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In this episode of Coffee N° 5, your host Lara sits down with Tara Wilson, powerhouse CEO, business owner, and women’s advocate to talk about the changing behavior of consumers. 

Tara Wilson sheds light on what today’s consumers actually care about and how those values impact what they purchase. She talks about why an omnichannel approach is of utmost importance for the brands in search of a good connection with their audience. 

Drawing from years of experience working with such companies as Samsung, Nike, and ESPN, Tara Wilson also covers the detail on data that influences what consumers care about. 

Tune in to discover how to connect the dots and raise your brand bar high in today’s competitive market.

We’ll talk about:

• The marketing shift to the community. 
• The Gen Z approach to branding.
• What consumers prioritize and how it has shifted beyond packaging to performance. 
• What performance brands are and how to build them.
• The pillars of building your service offering and how PR plays into. 
• When the right time to plan and execute an event is for new brands. 
• The timeline for executing successful events. 
• Creating events that are attractive to different audiences and generations. 

For more information, visit Tara Wilson’s Linkedin.

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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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Join Lara on Coffee N° 5 as she sits down and has coffee with Daniel Patrick Giles, the visionary CEO of Perfumehead. Discover how the pandemic influenced his scent journey, the science behind fragrance creation, and the importance of understanding your target audience. Learn about the link between memories, emotions, visuals, and branding, and debunk common myths in the fragrance industry. Tune in to hear a fascinating conversation about the power of scent and the passion behind Perfumehead's unique fragrances.

We'll talk about:

• How blankness can inspire.
• The role of COVID-19 in Daniel’s scent journey.
• Why scent is an identifier. 
• How to create fragrances that’s attractive to your target audience.
• The link and difference between memories, emotions, visuals, branding and you. 
• Vetting fragrance houses.
• How the final scent formula is designed. 
• Debunking myths that industry novices have. 

For more information, visit Daniel Patrick Giles' Linkedin.

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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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Join Lara and Daniela Ciocan on Coffee N° 5 as they discuss the ins and outs of tradeshows. Discover how to find the right fit for your business, the benefits for indie brands, and building valuable connections. Learn about the community a partner can bring, common misconceptions, proof of concept, and tips on when and how to enter tradeshows for maximum success.

We'll talk about:

• Insight into the trade show road and how to know if it’s a good fit for your business.
• The benefits of trade shows for indie brands and founders.
• How to build connections at trade shows.
• The kind of community the partner can bring to your brand.
• The common misconceptions brands have when they enter a trade show.
• What proof of concept is and how it can transform your trade show experience. 
• When to enter trades shows and what to do once you’re there.

For more information, visit Daniela Ciocan's Linkedin.

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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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Join host Lara on Coffee N° 5 as she talks with Dr. Jenelle Kim, a 9th-generation acupuncturist, about her lineage in Oriental Medicine and her commitment to living meditation, health, and beauty. Discover how proper movement and Qigong can enhance your beauty, the power of balance and control, and the ethos of Eastern medicine. Learn about the link between ingredients, formulation, and branding, and explore Dr. Kim's pioneering journey into CBD and the connection between hemp and ancient Chinese medicine.

We'll talk about:

• Dr Kim’s lineage into medicine and her commitment to living meditation, health, and beauty. 
• How proper movement and beauty are interconnected. 
• What chigong is and how it can enhance your beauty.
• The power of balance and control. 
• The ethos of Eastern medicine and its prioritization of treating root causes.
• The link between ingredients, formulation, and your product’s branding.
• Dr. Kim’s pioneering journey into CBD. 
• The connection between hemp and ancient Chinese medicine. 

For more information, visit Jenelle Kim's Linkedin.

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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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Join Lara on Coffee No 5, as she chats with Pascal Houdayer about building global brands. Find out why the very first thing to do when you are building a brand may come as a surprise; how identity informs placement and partnerships, and how ingredients are linked to brand identity. Learn how to get marketing strategies and claims to line up, how to translate brands across markets, and how to educate retailers by using strategic branding. Don't miss this info-packed episode complete with tips and tales from a seasoned pro!

We'll talk about:

• Evolution of creating a brand – and the surprising first step.
• How brand identity drives placement, partnerships, and much more.
• The link between ingredients and brand identity.
• The importance of aligning your marketing strategies with claims, consumers, and the law. 
• How to translate brands across geographical markets. 
• How to educate retailers about new brands using branding and strategy.

For more information, visit Pascal Houdayer's Linkedin.

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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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In this episode of Coffee N° 5, we discuss how a lawyer can help brands scale and protect their longevity. Learn about CPG, why your budget must include legal advice, and common legal mistakes to avoid. Discover the consequences of poor legal planning in packaging, product design, and branding. Explore your incorporating options and the legal benefits they hold, plus the importance of partnering with a responsive legal partner. We also cover marketing trends that could have legal consequences for your brand. Tune in for essential insights!

We'll talk about:

• How a lawyer can help brands scale, protect the longevity of your brand, and everything in between. 
• What CPG is and what you need to know about it.
• Why your product budget must include legal advice.
• Common legal mistakes that you can avoid.
• Consequences of poor legal planning in the packaging, product design and branding process.
• Your incorporating options as a business and the legal benefits it could hold.
• Why it’s important to partner with a responsive legal partner.
• Marketing trends that can have legal consequences for your brand.

For more information, visit Kara Posner's LinkedIn.

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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Tune into Coffee N° 5 with Lara and Matt Unger, President and CCO of Cosmetic Solutions, as they explore the essentials of building a product and brand. Highlights include tackling product building restrictions, embracing regulations, and the importance of clarity in communication. Learn why having an idea isn’t enough and why brands should follow their formulator’s guidelines. Discover the thousand little decisions needed from start to finish and how to connect your brand story to your product’s ingredients. Don’t miss this insightful episode!

We'll talk about:

• Product building restriction and how a change of mindset is essential. 
• Embracing regulations and how to work around them
• The importance of clarity and communications
• Why having an idea is not enough
• The thousand little decisions that need to be made to get from the beginning to the end
• Why brands should embrace their formulator’s guidelines
• The importance of connecting your brand story to your product’s ingredients
• How to use your formulator as a GPS
• What the briefing process with a formulator entails

For more information, visit Matt Unger's Linkedin.

Subscribe to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

Support the show