In this Brewbound interview, host Ray Latif sits down with Alexis Guetzlaff, Director of Marketing for Beer and Non-Alcoholic Beverages at O-I, one of the largest global producers of glass packaging. With over 15 years of experience in the packaging industry, Alexis delves into how glass is becoming the go-to packaging solution for brands aiming to offer a premium, sophisticated consumer experience.

Alexis discusses the evolving consumer preferences that favor glass bottles, especially in the beer industry, highlighting how glass packaging creates a sense of class and enhances the drinking experience. She shares O-I’s latest research on consumer behavior, explaining how brands can use glass to differentiate themselves on crowded shelves and offer a variety of packaging options to meet different consumer "need states," from casual backyard barbecues to formal gatherings.

She also details O-I’s innovative supply chain solutions, including their program to ensure consistent availability of stock beer bottles nationwide, allowing breweries and beverage brands to act quickly when scaling production.

To learn more about O-I or connect with Alexis, visit O-I.com, or connect with Alexis on LinkedIn.

Brewers Association VP of marketing and communications Ann Obenchain joins this week’s Brewbound Podcast to discuss how the trade group reimagined the Great American Beer Festival (GABF).   The refreshed GABF takes place Thursday through Saturday in Denver, and attendees should expect a more experiential feel this year, Obenchain explained. She acknowledged that past GABF events were nearly indistinguishable in look with the blue and yellow color scheme and lines of booths serving beer.    For 2024, the geographic or alphabetical lineup of booths are gone, replaced with six experiential areas and a product lineup that goes beyond beer to include cider, hard seltzer, ready-to-drink canned cocktails and more, Obenchain said.   The meet-the-brewer area returns, but this year’s GABF will lean into the season with a Halloween-themed area called “Fright” that will include scare actors, decorations and giant LED inflatables, and a section called “Prost” with Oktoberfest vibes, including a biergarten, stein-holding contests and German oom-pah bands.    Other areas include “Score,” with live sports played on televisions and foosball; “Blast Off,” a space-themed area; and “Chill,” with live music. Adding to the experience will be Lucha Libre, the pro wrestling style originated in Mexico starring masked wrestlers.    All of this is aimed at appealing to younger, experience-seeking attendees who have been the majority of GABF goers in recent years, Obenchain said. The goal is to keep them coming back and get them interested in craft beer. She added that over the last seven years, GABF attendees have skewed younger, with the majority of attendees in the key 21- to 34-year-old demographic.     Obenchain also discusses the addition of beyond beer offerings to the GABF lineup; the Paired add-on, beer-and-food pairing event; and what’s new with the GABF Awards.

The 87th Annual NBWA Convention wrapped up earlier this week, and the Brewbound team recaps the themes of this year’s event.    Jess, Zoe and Justin break down the buzzy topics, including a push to support the on-premise channel (especially draft beer), the growing presence of intoxicating hemp beverages and how those products should get to market, and some unexpected things creating headwinds for beer companies, including online gambling and health tracking apps.

Kimberly McKinnish, SVP and chief operating officer of the National Beer Wholesalers Association (NBWA), joins the Brewbound Podcast to preview Making Moves 2024, taking place October 1-2 in San Diego immediately following the NBWA’s 87th annual convention.    Making Moves, now in its third year, is a collaborative effort from the NBWA’s Building Relationships and Empowering Women (BREW) and the Alliance for Women in Beer. The two-day event includes presentations, panel discussions and networking designed to help women advance their careers in the beer industry.

Craig Purser, president and CEO of the National Beer Wholesalers Association (NBWA), joins the Brewbound Podcast to preview highlights of the trade group’s upcoming 87th annual convention and product showcase, taking place September 29-October 2 in San Diego.   Purser discusses the NBWA’s legislative priorities, metamorphosis into a beer and beverage distribution group, and top concerns for the association’s members. Plus, the Brewbound team breaks down recent news, including insights for connecting with Gen Z from Zoe’s trip to the Stout Collective’s BOPP Beer Design Conference, a look at IPA’s dollar share across the country and the forthcoming non-alc Michelob Ultra Zero.

Several new high ABV offerings are on their way to convenience store doors in 2025. The Brewbound team discusses the latest slate of offerings from Molson Coors that trades on three of their established brands: Blue Moon Extra, Topo Chico Max and Simply Spiked Bold.    The team ponders the timeliness of new singles hitting convenience and the prospects for these.    Jess, Zoe and Justin also discuss the latest news, including JuneShine’s non-alcoholic kombucha play, job openings at the Brewers Association and California Craft Brewers Association and why the numbers say your brewery will likely survive.    Plus, deep thoughts on greetings and F1.    Listen here or on your preferred podcast platform.

Cambridge Brewing Company (CBC) founder Phil Bannatyne joins the Brewbound Podcast to discuss the recent announcement that the Massachusetts brewpub will shut its doors in December after 35 years in business. Bannatyne shared his thoughts on the brewpub segment, the team’s next steps and how many CBC alumni are scattered across the industry.

Plus, the Brewbound team covers recent California craft beer news, including Firestone Walker’s annual business plan, Anderson Valley being up for sale, and production shifts and job cuts at Modern Times.

When should you refresh your packaging? Or do a total rebrand? Or should you just stand pat? CODO Design’s Isaac Arthur explains the choose-your-own-adventure decision tree beverage-alcohol companies should consider when tweaking the look of their products or the feel of their brand. Arthur walks through the gut check breweries need to do on each of these decisions and what they should know going into the process.    Arthur also gets into whether there are some products that are too iconic to touch, how nostalgia may factor into redesigns and what CODO might do for a certain San Francisco brewery rising from the ashes once more.   Plus, the Brewbound team talks Labor Day and muted post-pandemic wholesaler beer purchasing in August.

What legal issues should be on brewers’ radar? Nichole Shustack and Isabelle Cunningham from the bev-alcohol practice team at law firm Nutter, McClennen and Fish join the Brewbound Podcast to share what to watch out for this year and beyond.   The team discusses the impact of non-alcoholic brands crossing over into bev-alc, direct-to-consumer sales, potential regulations on adult non-alcoholic beverages and other state legal updates.    Plus, the Brewbound team reconvenes to break down the latest headlines, including Colorado’s Left Hand Brewing’s efforts to raise money for a brewery platform, another sale of San Francisco’s Magnolia Brewing and BeatBox Beverages’ big deal with Shaquille O’Neal.

Tilray cemented its place as a top five U.S. craft brewery by volume last week with the acquisition of four brands from Molson Coors’ Tenth & Blake division: Atwater, Hop Valley, Revolver and Terrapin.    Zoe, Jess and Brewbound weekend newsletter author (and GIF-wielding genius) Sean McNulty break down the deal. The crew also discusses Jess’ and Zoe’s recent trips to New Trail and Sierra Nevada, respectively, as ABP season gets underway, plus Cambridge Brewing’s impending closure and the National Black Brewers Association’s most recent equipment donations.