Almanac Beer got lots of people (including the hosts of this podcast!) talking earlier this summer when it announced it was ditching the word “taproom” and rechristening its Alameda, California-based location as Alameda Adventureland.   There was a lot more than alliteration and snappy branding behind the move. Eschewing the “taproom” part of its name made way for Almanac to embrace all the other things it had become: a gathering space for all members of the community, whether or not they drank beer.   In the fourth and final installment in the Brewbound Podcast’s Learning Lounge: Taproom Tactics series, Almanac EVP of sales Kevin Scoles details the brewery’s transformation of its own-premise location from a taproom to a full-blown, family-friendly entertainment space.   In addition to Scoles’ conversation with Brewbound managing editor Jess Infante, this episode highlights news from Calicraft Brewing and New England Brewing Company, as well as Brewbound reporter Zoe Licata’s trip to Chicago, and remembers New Albion Brewing co-founder Jack McAuliffe.

Ray Latif spoke with Chris Swersey of Hop Products Australia (HPA) and Mitch Steele of New Realm Brewing about the 2025 Australian hop crop. Swersey reported a bountiful harvest for HPA, with total production up 10% and yields increasing by 30% despite reduced acreage. This success stems from favorable weather and significant investments in productivity and technology. Their new HPA HOP Central pellet plant, which processed popular varieties like Galaxy, Ella, and Eclipse, recently achieved FSSC food safety certification.

Mitch Steele praised HPA's Galaxy hops, highlighting its consistent tropical fruit intensity. After extensive evaluation, Steele found the 2025 Galaxy crop to have a complex aroma and taste, featuring classic passion fruit, lime, and a developing peach mango character. New Realm Brewing is showcasing this hop in a "less-coast pilsner," a crisp, light beer with an intense hop aromatic profile.

Worth Brewing co-owner Peter Ausenhus has some advice for fellow craft brewers looking to become innkeepers (or just short-term rental hosts): digital keypad locks and a reliable cleaner.   “It's absolutely hands-off for me,” he said of Worth’s two-bedroom apartment, which is available for rent on Airbnb.    In Episode 3 of the Brewbound Podcast’s Learning Lounge: Taproom Tactics series, Ausenhus discusses the ins and outs of adding on-site accommodations to the Northwood, Iowa-based brewery.    Since listing it for rent last summer, the apartment pulls in roughly $1,000 in monthly revenue. Guests have included people visiting family in the area or passing through during work trips.   In addition to this week’s featured interview, Justin, Jess and Zoe recap the latest headlines, including Barrel One Collective’s new CEO, Sloop Brewing’s strategic partnership with Hendler Family Brewing, the legal drama surrounding Hulk Hogan’s Real American Beer, and an interview with the national director of Ales for ALS.   Listen here or on your preferred podcasting platform.   And catch up on the prior episodes in Brewbound’s Learning Lounge: Taproom Tactics series:

• How Coffee Fortified Death of the Fox’s AM/PM Business
• How Hard Slushies Became 10% of Red Bus Brewing’s Summer Beverage Sales

Red Bus Brewing owner Erik Schmid is candid about what changed his mind about adding hard slushies to the Folsom, California-based craft brewery’s summer menu: “bottom line.”   In Episode 2 of the Brewbound Podcast’s Learning Lounge: Taproom Tactics series, Schmid shares that since Red Bus purchased a slushie machine, the fruity drinks have become 10% of Red Bus’ beverage sales and 5% of its overall business. He described their popularity from May through September as a “pleasant surprise,” attracting consumers who wouldn’t otherwise visit the brewery and offering others an alternative to beer.   Schmid walks through pricing, margin and profitability, production and the flavors that work best, plus how long the slushie machine took to pay for itself.    Plus, Justin, Jess and Zoe recap the latest headlines, including RNDC’s planned layoffs in California ahead of its September exit and recent brewery closures and acquisitions.    The trio also play Another Round or Tabbing Out on the trend of hard sports hydration drinks.    Catch up on Episode 1 of the Learning Lounge with Death of the Fox co-founder Chuck Garrity sharing how coffee has become the dominant part of the brewery’s business.

When Death of the Fox Brewing Company opened eight years ago, co-founder Chuck Garrity wanted to make sure its Clarksboro, New Jersey-based taproom stayed busy day and night.    So to “maximize” Death of the Fox’s taproom investment and utility, the company launched by also offering coffee service, Garrity shared during the first edition of the Brewbound Podcast’s Learning Lounge: Taproom Tactics series.    Offering coffee was part of a total beverage mindset that covered an overlap between beer drinkers and coffee connoisseurs, while adding a revenue stream in one of the strictest operating environments for craft brewery taprooms.    “My goal was to always have an on-site coffee roastery,” Garrity explained. “So to be able to produce and roast the coffee in the same way that we produce fresh beer for the brewery. In the same respect, we’re doing that with the coffee. To me it just made sense in terms of a business model.”   Building an on-site roastery during the COVID-19 pandemic was “a game changer” for the business due to taproom shutdowns. It’s now become the dominant portion of the brewery’s business.   “When we first opened, beer was about 75%, 80% of our sales,” he said. “Now, flash forward eight years later, coffee, in terms of the total company, is about 70% of our sales. Beer is about 20% to 25%.”   Garrity added that the brewery’s beer sales are still strong, and he’s confident that “beer’s not going anywhere.” But his philosophy is to “follow where the river takes you, don’t fight against the current,” and Death of the Fox’s customers were telling him that while they liked the combination of beer and coffee, they really loved the coffee.   Listen for more from Garrity on Death of the Fox’s mix, growing the coffee side of the business amid strict restrictions on beer and advice for adding an attractive coffee menu.    Before this week’s featured interview, Jess, Zoe and Justin break down what Barrel One Collective’s acquisition of Greater Good Imperial Brewing Company brings to the platform. And the trio play Another Round or Tabbing Out on 1990s nostalgia seeping into CPG, with more waterbed and Jelly shoes talk than you’d expect.

With Republic National Distributing (RNDC) winding down distribution operations in California ahead of September 1 exit and consolidation continuing among craft wholesalers, this week’s Brewbound Podcast explores the fallout of both in the Golden State.   Ferron Salniker, BevNET spirits editor, and Dave Infante, founder of the Fingers boozeletter, join Brewbound’s Justin Kendall and Jessica Infante to look back on how one of the top distributors in the country’s California business crumbled, the effect on smaller bev-alc producers in RNDC’s book and the trickle-down effect on craft brewers.   They also explore multistate distributor Hand Family Companies' entry into the state through the acquisitions of three craft-focused wholesalers – Stone Distributing, Classic Beverage and Scout Distribution in Los Angeles – and the formation of Sunset Distributing.    Plus, Brewbound senior reporter Zoe Licata and Justin chat about her recent feature on the hard refresher trend and Gen Z’s aversion to carbonated beverages.

How can you get the most out of your supply chain relationships? Communication is key, and not just when the headwinds hit.   Matt Potts, founder of Normal, Illinois-based Destihl, and Ron Schroder, Briess director of marketing, share how they’re navigating supply challenges and how craft brewers can mitigate issues by maintaining lines of communication.    Potts also explains why Destihl has supplemented its own growth with partner brands, including the Wrexham Lager, Hanson Brothers’ Mmmhops IPA, an Evel Knievel-branded beer and collegiate beers, including with the University of Illinois Fighting Illini.     Plus, U.S. Beverage VP of brand development Kris Sjolander explains the importer and platform’s sales and marketing partnership program. He also dives into what opportunities U.S. Beverage’s contract brewing process offers to potential partners in the U.S. and beyond. U.S Beverage’s partners include Uinta, Woodchuck Cider, Moosehead, Captain Lawerence and several others.    Sjolander shares why he believes U.S. Beverage excels at distributor management, how the company is expanding its national accounts presence to meet its partners’ needs and what types of brands benefit the most from partnering with the firm.    Before the conversations, Brewbound editor Justin Kendall and managing editor Jess Infante break down Tilray Brands’ latest leadership shuffle and taproom closure, as well as quick thoughts on White Claw’s dominance of hard seltzer and cutting its vodka-based canned cocktail line.    Jess and Justin play Another Round or Tabbing Out on the elders’ latest Generation Z gripe: forming a single-file line at the bar. They also talk about the Voodoo Ranger-Malört collaboration, Roulette IPA, where consumers risk getting a Malört-inspired IPA in a 6-pack.

How can brewers preserve freshness and extend their beer’s shelf life without breaking the bank?   Upslope Brewing founder Matt Cutter believes he’s found the answer with BevBoost, a Colorado company that has developed a patented dual-chambered widget that the company says is “food-safe, recyclable insert that holds fresh flavor compounds, functional ingredients, vitamins or even mood-enhancing additives such as THC and CBD, and unleashes them right when a carbonated drink is cracked open.”    In the latest edition of the Brewbound Podcast, Cutter explains why his attempts to maintain an IPA’s flavor led to the founding of BevBoost and gives Brewbound editor Justin Kendall and managing editor Jess Infante a third-grade science lesson. He also shares his expectations for adding shelf life to beverages, how others interested in adding the widgets to their beverages can integrate them into their systems and why he believes BevBoost is prepared to scale and meet demand. Upslope is prepared to be the guinea pig with the release of Hop-Boosted IPA, which it celebrated last week at a party that featured side-by-side taste comparisons.   Before the interview, Justin, Jess and Brewbound senior reporter Zoe Licata discuss the latest M&A activity in Colorado, where Wilding Brands has added decade-old Denver brewery Station 26 to its roster and Ska Brewing has been sold to two families in the beer distribution business.    Plus, in this week’s edition of Another Round or Tabbing Out, Zoe explains why anxiety may not be what’s driving Gen Z to close out their tabs after every order.

Merchandise remains an important piece of Rhinegeist Brewery’s business, and the Cincinnati brewery is leveling up under the guidance of merchandise director Jenny Morrissey.    Morrissey and Rhinegeist VP of marketing Tracey Ireland share the evolution of the company’s merch strategy from “marketing tool,” to an individual business unit.    After hitting its peak in the late 2010s, Rhinegeist’s merch business started to decline. Morrissey, who joined the company a year ago, has brought a fashion background and a new approach to the business, from assortment planning to limited-time offerings.   Morrissey and Ireland share how they’re working to engage Rhinegeist’s diverse customer base, from out-of-town visitors to the brewery’s Cincinnati taproom, to its home market “super fans.”   “We’re trying to get as many skull drop T-shirts on as many people as possible for every occasion,” Morrissey said.     Morrissey and Ireland discuss efforts to re-engage fans with new products via event-driven and limited-time offerings and monthly product drops.    “We’re exploring doing a lot more illustration, a lot more nods back to Cincinnati heritage and just having a lot more fun with it, a lot more humor,” Morrissey said. “And then driving sales with scarcity, essentially, and keeping our assortment fresh. It’s such a good lever to pull to just keep things fresh, keep people coming back to check what we have that’s new.”   The conversation covers trend spotting, sourcing inspiration, partnering with brands and tapping into a collector community. Morrissey and Ireland also share why creating emotion is key to breaking through with consumers. Plus, they share when to cut bait on slow-moving inventory.    Ahead of the interview, the Brewbound team talks through Republic National Distributing Company’s (RNDC) exit from California. Plus, the trio play Another Round or Tabbing Out on the creation of family-friendly spaces, and Almanac CEO Damian Fagan’s distaste of the word “taproom.”

The team at 3 Tier Beverages breaks down hot trends in bev-alc heading into the summer selling season on the latest edition of the Brewbound Podcast.   3 Tier Beverages founder Donn Bichsel, consultant Danelle Kosmal and CGA VP Matthew Crompton share a complete look at trends in the off- and on-premise, including continued momentum for non-alcoholic beer, hard juice’s rocketing growth and the growing simplicity movement within craft.    “The biggest opportunity for this summer and within the next year is just engaging new consumers and creating new drinking occasions,” Kosmal said of NA beer.    Kosmal also covers why craft lagers are working, how flavored lagers such as lime are performing and what opportunities still exist in the space. Bichsel cautions craft brewers against playing the pricing game with mainstream lager brands.    “When most of your revenue is coming from 4-packs, 6-packs and you start playing in the 12-packs, 15s, 18s, 24s, I think you’re chasing a losing proposition,” he said.  “You’ve got to be very careful or be prepared to have a high price and just give up some of your turns.”   Kosmal and Crompton explore why ABV and style remain among the key factors driving consumer purchases. They also cover the three pillars of innovation growth – NA beer, flavor and craft line extensions – and explain why flavor is leading the way within new products, led by AriZona’s Jumex Hard Nectar.   Before the conversation, Brewbound editor Justin Kendall and senior reporter Zoe Licata analyze 2024 craft brewery production data, which the Brewers Association released last week, including New Belgium leapfrogging Anheuser-Busch InBev’s craft portfolio, big losses for Boston Beer, big gains for Athletic Brewing and the regional craft breweries leveling up.