Brewbound Podcast

Stout Collective founder and CEO Matt Tanaka walks us through expected design trends for 2025, including why he believes mascots and maximalism will be a feature of beer labels in the new year.    Tanaka also breaks down the goals and experience of Stout Collective’s BOPP Beer Design Conference, held annually in Chicago. He shares how his firm tries to keep the conference fresh and the conversations uninhibited.    But first, Brewbound reporter Zoe Licata shares insights from the Beer Marketer’s Insights summit in New York City. Zoe recaps New Belgium CEO Shaun Belongie’s energetic presentation, highlighting the addition of Mini Ripper 7.5 oz. cans of Voodoo Ranger Juice Force and Tropic Force, the occasion smaller cans are meeting, the launch of alcoholic sports drink LightStrike, some shade for amber ales and an admission that the reformulated Fat Tire didn’t go well.

This week the Brewbound Podcast crossed the 200th episode milestone. Insider’s Week in Beer newsletter writer Sean McNulty joins to celebrate.   The Brewbound team recaps the latest headlines, including the Lord Hobo-Lone Pine merger, the Beer Institute’s Annual Membership Meeting, layoffs at Molson Coors’ remaining craft production facilities and Monster’s Q3 financial results.    Plus, the gang plays Another Round or Tabbing Out, recalls Episode 100 (we think) and time capsules recent life moments for the next podcast milestone.    It’s a fast-moving show, with an unexpected Real Housewives detour.

Highland Brewing owner and CEO Leah Wong Ashburn provides an update on how Asheville, one of the country’s great craft beer cities, is recovering in the aftermath of Hurricane Helene.    Last weekend, Highland brewed its first beer since the hurricane cut a path of destruction through Western North Carolina. Ashburn shares the steps the brewery took to return to operations, starting with ensuring that all of its team members were accounted for and had their basic needs covered, and then stabilizing the business. She also explains the importance of people visiting Asheville now, after the biggest month of business was wiped off the calendar.   Ashburn also discusses Highland’s first post-hurricane milestone, the release of Cold Mountain winter ale November 7-11.    Plus, Jess and Justin touch on several headlines, including a craft brewery deal in Iowa, the vibes at the Massachusetts Craft Brewers Guild’s annual meeting, a leadership change at the American Cider Association and the pending closure of Revolution Brewing's Logan Square brewpub after 15 years.

The Brewbound team dives into the top stories in the beer business, including the “strategic partnerships” made by Maui Brewing parent company Craft ‘Ohana to hand off leadership of Modern Times Beer’s daily operations and hospitality businesses.   The team also discusses Boston Beer’s latest earnings report, which one analyst called “messy,” the performance of Twisted Tea and a write down on craft beer brands.   The conversation then turns to beer being the preferred choice for Halloween celebrations.    Plus, this week’s episode features a pair of conversations recorded during the National Beer Wholesalers Association’s Annual Convention.    The first features David Christman, NBWA VP of state affairs, who shares why intoxicating hemp is the most talked about state-level issue and why distributors should have a seat at the table of those discussions.   Then, Behold Beverage Intelligence’s Sean Mossman and Glazer’s Beer and Beverage’s Laura Melzow will explain how artificial intelligence is changing workflow in the middle tier.

Chula Vista Brewery co-founder Tim Parker shares how meditation, mindfulness and taking care of your mental health can help your business on the latest edition of the Brewbound Podcast.    Parker discusses his personal journey, how he and his wife Dali have struck a better work-life balance and much more.    Plus, the Brewbound team covers the latest news, including a brewery that is backing away from brewing for partners, the 2025 plans for Duvel USA and Boulevard Brewing Company and UK brewers’ move away from the “craft beer” label.

Lester Jones, chief economist and VP of analytics at the National Beer Wholesalers Association (NBWA), joins the Brewbound team to discuss the importance of the on-premise, and how tides may be shifting in draft beer’s favor. The conversation was recorded in San Diego during the NBWA Annual Convention and Product Showcase.    Brewbound editor Justin Kendall and reporter Zoe Licata also recap the reimagined Great American Beer Festival (GABF) to managing editor Jess Infante, who is suffering from a bad case of FOMO. The duo give a play-by-play of walking through the new GABF experience areas – Fright, Blast Off, Chill, Prost and Score – and other changes the Brewers Association made to the festival, as well as the best (and strangest) beers they tried, and whether they’re getting Another Round or Tabbing Out on the additions.

In this Brewbound interview, host Ray Latif sits down with Alexis Guetzlaff, Director of Marketing for Beer and Non-Alcoholic Beverages at O-I, one of the largest global producers of glass packaging. With over 15 years of experience in the packaging industry, Alexis delves into how glass is becoming the go-to packaging solution for brands aiming to offer a premium, sophisticated consumer experience.

Alexis discusses the evolving consumer preferences that favor glass bottles, especially in the beer industry, highlighting how glass packaging creates a sense of class and enhances the drinking experience. She shares O-I’s latest research on consumer behavior, explaining how brands can use glass to differentiate themselves on crowded shelves and offer a variety of packaging options to meet different consumer "need states," from casual backyard barbecues to formal gatherings.

She also details O-I’s innovative supply chain solutions, including their program to ensure consistent availability of stock beer bottles nationwide, allowing breweries and beverage brands to act quickly when scaling production.

To learn more about O-I or connect with Alexis, visit O-I.com, or connect with Alexis on LinkedIn.

Brewers Association VP of marketing and communications Ann Obenchain joins this week’s Brewbound Podcast to discuss how the trade group reimagined the Great American Beer Festival (GABF).   The refreshed GABF takes place Thursday through Saturday in Denver, and attendees should expect a more experiential feel this year, Obenchain explained. She acknowledged that past GABF events were nearly indistinguishable in look with the blue and yellow color scheme and lines of booths serving beer.    For 2024, the geographic or alphabetical lineup of booths are gone, replaced with six experiential areas and a product lineup that goes beyond beer to include cider, hard seltzer, ready-to-drink canned cocktails and more, Obenchain said.   The meet-the-brewer area returns, but this year’s GABF will lean into the season with a Halloween-themed area called “Fright” that will include scare actors, decorations and giant LED inflatables, and a section called “Prost” with Oktoberfest vibes, including a biergarten, stein-holding contests and German oom-pah bands.    Other areas include “Score,” with live sports played on televisions and foosball; “Blast Off,” a space-themed area; and “Chill,” with live music. Adding to the experience will be Lucha Libre, the pro wrestling style originated in Mexico starring masked wrestlers.    All of this is aimed at appealing to younger, experience-seeking attendees who have been the majority of GABF goers in recent years, Obenchain said. The goal is to keep them coming back and get them interested in craft beer. She added that over the last seven years, GABF attendees have skewed younger, with the majority of attendees in the key 21- to 34-year-old demographic.     Obenchain also discusses the addition of beyond beer offerings to the GABF lineup; the Paired add-on, beer-and-food pairing event; and what’s new with the GABF Awards.

The 87th Annual NBWA Convention wrapped up earlier this week, and the Brewbound team recaps the themes of this year’s event.    Jess, Zoe and Justin break down the buzzy topics, including a push to support the on-premise channel (especially draft beer), the growing presence of intoxicating hemp beverages and how those products should get to market, and some unexpected things creating headwinds for beer companies, including online gambling and health tracking apps.

Kimberly McKinnish, SVP and chief operating officer of the National Beer Wholesalers Association (NBWA), joins the Brewbound Podcast to preview Making Moves 2024, taking place October 1-2 in San Diego immediately following the NBWA’s 87th annual convention.    Making Moves, now in its third year, is a collaborative effort from the NBWA’s Building Relationships and Empowering Women (BREW) and the Alliance for Women in Beer. The two-day event includes presentations, panel discussions and networking designed to help women advance their careers in the beer industry.