In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from!

Join us to learn how to make the most of your specialty grains to reduce costs and improve brewhouse efficiency. The industry is more cognizant of finances, and in this session, you will learn how to use brewing ingredients both more sustainably and innovatively. We will focus closely on alternative techniques as well as sustainable practices. Walk away with actionable insights to enhance your brewing process and bottom line.

Join a conversation about what Smart Buying is, why it's important, and how you can start implementing it at your brewery this month. It's not something that happens overnight, but we walk through a few real-world examples of changes breweries have made to start Smart Buying and how it saved them money. We'll also focus on a few ways you can start to implement your program and train your staff to do the same. Questions are welcome about things you might be facing when it comes to brewery buying.

Revenue is the most important part of your business! When revenue comes in consistently and automatically every month you have achieved taproom nirvana!

Buying for your brewery can either be time consuming, costly, frustrating or all of the above. We’ll go over 3 ways to buy smarter and see measurable savings. We’ll also review how to save time in the process, which can be just as valuable to team running a brewery today. The outcome is techniques you can apply in the coming months at your brewery. We’ll also cover a few examples of some recent success from different sized breweries applying these same buying practices.

Beer is local. In our quest for success, the most impactful efforts often start in your brewery’s own backyard. As our industry evolves, there is immense value in having a local guild to advocate for, support, and provide resources to your area’s breweries. This session will explore the fundamentals of starting a local guild from the ground up and strategies for actively engaging its members. Our guests—experienced guild leaders—will share how they’ve united their beer communities, discuss effective fundraising efforts, and provide valuable lessons learned.

Whether you’re looking to start a guild or strengthen your existing network, this session will offer practical takeaways to help you harness the power of local collaboration.

This conversation features:

Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)

Support the NC Craft Beer Community of WNC: https://drinkncbeer.org/nc-beer-helen...

Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference.

Join us in-person for CBP Connects San Diego

Half workshop, half networking

San Diego, CA | December 10-12, 2024

Grab your spot now at http://cbpconnects.com/

Brewery owners and managers are struggling to find new drinkers. Younger consumers aren’t interested. RTDs, whiskey and tequila are having a moment. CBD, THC and functional beverages are carving out their share. Waters are exploding. And craft beer is stuck in a sea of sameness, desperate to stand out.

CBP Connects San Diego is almost here, happening from December 10-12. Join us for a conversation to discover why you need to attend and how it can help you see greater success.

14 interactive workshops, 3 nightly receptions (AleSmith, Pure Project, North Park), a trade show, and your opportunity to connect with other industry decision makers.

This conversation features:

Join us in-person for CBP Connects

Half workshop, half networking

San Diego, CA | December 10-12, 2024

Grab your spot now at https://cbpconnects.com/

Download the brand new CBP Connects App: https://app.craftbeerprofessionals.org/

In the craft beer world, where a new brewery seems to sprout up every day, a fresh logo alone won’t set you apart. Join the Brand Weaver in this rollercoaster presentation designed specifically for brewery owners ready to dive deeper than mere aesthetics. Discover the core differences between a simple redesign and a full on rebrand. This session will guide you through the key top five strategies to keep in mind when rebranding your brewery. More importantly, we’ll explore the tangible benefits and real results a successful rebrand can deliver. Learn how to not just refresh your image, but how to resonate with beer lovers in a way that sustains and grows your business. Don’t miss the chance to transform your brewery from just another name in the market to a standout brand.

There are few certainties in life: birth, death, taxes, and The Brand Weaver (Tim) overthinking his bio until it almost implodes. Yet, here’s a bio! Born in a lab under the watchful eyes of mad scientists (think wild grey hair and maniacal laughs), The Brand Weaver was an accidental result of an experiment gone slightly awry. Instead of better buttering toast, they created a branding guru. Emerging from his test tube amidst a dazzling explosion, The Brand Weaver was destined to help businesses dominate their markets. With over 15 years of experience and a client list featuring big hitters like DC Comics, Warner Brothers, and Kamado Joe, he’s mastered the art of captivating audiences and crafting standout brands—think a Cannibal Corpse fan at a Harry Styles gig!

Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference.

Join us in-person for CBP Connects San Diego

Half workshop, half networking

San Diego, CA | December 10-12, 2024

Grab your spot now at http://cbpconnects.com/

Table Tap introduced the concept of self-pour draft beverages to the United States back in 2006. Not only have we helped pioneer approvals for self-pour across almost all 50 states, but we have also been a driving force in the growth and prevalence of self-pour within taprooms, breweries, bars, and many other types of venues.

In this presentation, we look forward to discussing what factors have led to the proliferation of self-pour systems within the US. One huge contributor has been the surge in popularity of craft beers over the past decade and the more recent surge in popularity of “non-beer” draft options. Another huge contributor has been the COVID pandemic and how that has shifted customer behavior and their desired customer experience.

We recognize that some people have strong opinions on self-pour systems. In this presentation, we will be debunking some of the common misconceptions around a self-pour model. These misconceptions are related to the cleanliness of self-pour systems, the cost of self-pour systems, the benefits of self-pour systems, the features and versatility of self-pour systems, and the impact self-pour has on a venue’s labor and the customer experience. We look forward to educating the group on each of these points!

Table Tap is the first company worldwide to market and sell self-service draft beer technology. Responsible for the launch and proliferation of the Pour Your Own movement in the United States and its “approval” by alcohol authorities in almost all 50 states. Our goal is to innovate and automate taproom operations to improve the bottom line while simultaneously providing the most interactive and engaging customer experience so your patrons come back time and time again.

Table Tap provides solutions for breweries and taprooms across the country. In addition to our flagship WallTender and TableTender self-pour technology, Table Tap also offers draft systems and its own in-house POS system to provide operators with the most turnkey solution on the market. Table Tap is driven by innovation and continues to use the most up-to-date technology within the industry. Cheers, and always remember to #PourYourOwnBeer.

Join us in-person for CBP Connects

Half workshop, half networking

San Diego, CA | December 10-12, 2024

Grab your spot now at cbpconnects.com

Download the brand new CBP Connects App: https://app.craftbeerprofessionals.org/