Craft Beer Professionals

There are more craft breweries (cideries, meaderies, distilleries…) than ever before, and competition for the attention and loyalty of craft beer drinkers is fiercer than ever. There is a huge advantage to effectively providing and communicating value to those drinkers. So what do craft drinkers value? How can we creatively communicate that value? Let’s get some smart people from around the craft beverage industry together and talk about it.

In this panel:

Panelists:

Moderator: Chris Ovelay, Founder/CEO of Get Hoptimized (Marketing)

Join us in-person for CBP Connects

Half workshop, half networking

San Diego, CA | December 10-12, 2024

Grab your spot now at cbpconnects.com

We recommend listening to Part 1 before diving into this session.

In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive into the motivations behind collaborations. Our panelists will share the strategic reasons they align themselves with other brewers and organizations. From gaining knowledge to increasing market awareness, our guests will reveal how they have utilized collaborations to achieve greater success.

Panelists:

Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)

Make a long-term commitment to establishing safer, more respectful work and drinking spaces for employees and consumers: https://safebarspact.org/

Join us in-person for CBP Connects

Half workshop, half networking

San Diego, CA | December 10-12, 2024

Grab your spot now at http://cbpconnects.com/

Picking up where "Part 1: Budgeting Basics with G4 Kegs" left off, this session delves into the crucial considerations for when to invest in additional equipment and resources as breweries grow. Panelists will address key issues to support strategic decision-making, including identifying sales and production benchmarks for expanding equipment, shifting from self-distribution to working with a distributor, how to choose the right distributor for you, and operating additional taprooms and production spaces. This comprehensive discussion aims to equip brewery owners with the knowledge to scale their operations effectively and sustainably.

Panelists:

Moderator: Cat Pearce (ABS Commercial)

Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.

Join us in-person for CBP Connects

Half workshop, half networking

San Diego, CA | December 10-12, 2024

Grab your spot now at cbpconnects.com

In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive into the motivations behind collaborations. Our panelists will share the strategic reasons they align themselves with other brewers and organizations. From gaining knowledge to increasing market awareness, our guests will reveal how they have utilized collaborations to achieve greater success.

Panelists:

Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)

Thank you to AbstraxHops and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.

Join us in-person for CBP Connects

Half workshop, half networking

San Diego, CA | December 10-12, 2024

Grab your spot now at cbpconnects.com

Join us for an engaging and honest discussion about health and wellness. This is an important topic not just for the brewing industry, rather, anyone can benefit from embarking on a wellness journey. We'll cover the different facets of this topic including physical, mental, emotional and intellectual wellness. Our panelists will share some of their own journeys towards wellness and will also provide some resources to better equip you and your team if you or someone amongst your ranks needs help. Remember, as a leader, family member, whatever your title may be, you owe to yourself to be taking good care of your mind and body.

Moderator: Dan Jablow (Director of Brewing Education, University of Richmond)

Moderator: TJ O'Neill (Wipfli)

Events have the potential to secure a steady flow of revenue, offering a set menu and prepaid tickets that ensure consistent margins and manageable staffing costs.

However, despite this lucrative opportunity, many breweries are not fully capitalizing on this revenue stream. Even for those hosting events, they may be missing out on simple strategies to maximize the advantages of attracting new customers through these gatherings.

Hosting event sales at your brewery can be a smart move to attract new customers and boost brewery revenue. Breweries and taprooms provide a distinct social setting with visible brewing tanks, open layouts, and a welcoming community vibe, making them perfect for hosting a variety of events.

Panelists:

Moderator: Adam Howe (GoTab)

Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.

Join us in-person for CBP Connects

Half workshop, half networking

San Diego, CA | December 10-12, 2024

Grab your spot now at cbpconnects.com

We all know the time for innovation in the craft beer space is now. Taprooms must offer more than delicious beer - they must now also provide a great experience. Part of creating that environment is being able to offer alternative beverages. For a variety of reasons, data is showing that more people are leaning on non-alcoholic and alternative options. One route to go is THC-infused beverages in places where this is legal. Join our panel of experts as they cover vital information and considerations about adding THC to your taproom menu.

Panelists:

Moderator: Amanda Bruns (Ale Advised/Craft Beer Professionals)

Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.

Join us in-person for CBP Connects

Half workshop, half networking

San Diego, CA | December 10-12, 2024

Grab your spot now at cbpconnects.org

Do this, do that. But why? Too often, teams follow instructions without understanding the reasons behind their tasks. Imagine if your head brewer suddenly left—would their assistant know how to create new recipes or troubleshoot unexpected challenges? This session emphasizes the importance of team members not only following standard operating procedures but also comprehending the underlying principles.

Join our panel of experts as they discuss effective strategies for educating, training, and building a knowledgeable team. Whether you’re in brewing, event planning, or any other industry role, you'll gain valuable insights on how to empower your team to think critically and independently.

Panelists:

Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)

Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.

Join us in-person for CBP Connects

Half workshop, half networking

San Diego, CA | December 10-12, 2024

Grab your spot now at https://cbpconnects.com/

Aimed at breweries overwhelmed by decision paralysis, panelists will offer guidance and considerations in planning for purchasing and maintaining their brewhouse equipment, keg fleet, packaging, and how to justify it with data management software. This panel will identify some of the critical factors to weigh before investing in your initial startup equipment, how to balance them with your suppliers, and strategies for how to best maximize your dollars. This panel is appropriate for both breweries-in-planning as well as those on the verge of expanding either in production volume and/or into a new or second location. And, get excited, for Part 2 (of 2) in this series, Considerations for Growth on Day 2 of Panel Fest.

Panelists:

Moderator: Jason Ley (G4 Kegs)

Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.

Join us in-person for CBP Connects

Half workshop, half networking

San Diego, CA | December 10-12, 2024

Grab your spot now at https://cbpconnects.com/