As cannabis-infused beverages gain traction in both licensed and hemp-derived markets, brewers are uniquely positioned to lead the next wave of infused product innovation. But while curiosity is high, confusion around cannabis emulsification technologies often holds teams back from action.

This educational session will demystify the world of cannabis emulsions—breaking down the science, technology, and real-world application of how cannabinoids like THC and CBD are transformed into water-compatible ingredients. We’ll explore the most common infusion systems on the market today, including nanoemulsions, liposomes, and micelle-based carriers, comparing them on critical factors such as onset speed, taste, clarity, equipment needs, and shelf stability.

Whether you’re in an adult-use state considering THC drinks or looking to experiment with federally compliant hemp-derived formulations, this session will provide a framework to help brewers navigate ingredient selection, infusion strategy, and formulation with confidence. You'll walk away with a clear understanding of how these technologies work, what they cost, and how to evaluate them for your production goals.

Perfect for innovation managers, brewmasters, and business owners ready to explore the cannabis beverage space without the hype—just practical, production-ready insight.

Jason Stark is the founder of The Entourage Effect, a cannabis business management consultancy specializing in operational optimization, extraction strategies, and infused product development. With over a decade of experience in the legal cannabis industry, Jason began his journey in Colorado during its pivotal transition from medical to recreational use. He has worked hands-on in cultivation, extraction, and retail operations, giving him a comprehensive, ground-level understanding of the industry. Jason holds a Master’s in Business Management from the University of Florida and has led numerous cannabis companies through successful product launches, process improvements, and multi-state expansions. Known for bridging the gap between executive strategy and day-to-day operations, Jason brings a unique blend of technical knowledge, financial insight, and regulatory fluency to every engagement. His mission is to empower businesses to operate more efficiently, remain compliant, and grow sustainably in a complex and evolving marketplace.

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