Taproom Success

By TaproomSuccess.com

Taproom Success is the only podcast dedicated to providing brewery owners and operators with all the tools needed to run a successful brewery taproom business. Each episode will provide tips and strat... more

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FAQs about Taproom Success:

How many episodes does Taproom Success have?

The podcast currently has 42 episodes available.

Taproom Success episodes:

November 19, 2024Taproom Brewery Budget QuickStart Guide
Today we share tips to build a great financial plan for your taproom.
We know we should have a budget, but sometimes it's hard to get started. And hard to finish. And harder still to put the plan into practice.
In today's episode, the Taproom Brewery Budget QuickStart Guide, we'll talk about ways to make budgeting easier.
Key Points
How to identify and overcome budget obstacles

The importance of setting a deadline

X Factor to budget success: Get an accountability partner!
...more
14min
November 05, 2024Taproom Managers: Use Data to Create High Engagement Visits
In today's podcast we look at the data behind greeting your guests and thanking them when they leave.
These simple and fundamental customer service practices really make a difference.
Key Points
Two step process to increase customer retention and engagement: 1) Greet your guests when they arrive, 2) thank them when they leave.

Time matters. Greeting your guests in less than a minute sets the tone for the rest of the visit - 46% more likely to perceive the visit as high engagement

Thank you matters. Guests who do not receive a 'thank you' upon leaving are 5x more likely to NOT recommend your brewery.
...more
17min
November 04, 20243 Taproom Models for Strategic Thinking
Kary recently read The Decision Book: 50 Models for Strategic Thinking, and found lots of great models to share with taproom managers.
In today's podcast, we'll review some of our favorite strategic models and how to use them in your taproom.
Key Topics
3 favorite strategic models for taproom managers

Models for short term day-to-day decisions

Models for longer term decision-making
...more
17min
October 21, 2024How to Customize the Taproom Experience for Different Group Sizes
Not all taproom group sizes should receive the same type of customer service.
The solo guest on a laptop might want less interaction, while the engaged group of two might want more.
Today on the podcast Andrew breaks down taproom data from 2022-2024 with 1300 unique taproom visits from across the country.
Andrew analyzes the data, and summarizes the information into actionable takeaways you can implement right away in your taproom.
Key Points
Different sizes of groups require different levels of engagement

Parties of two people are most common - if you're going to learn how to engage, learn how to work with this group size
How to read the 'context clues' to deliver the right amount of customer service.
...more
15min
October 09, 2024Beer Cost of Goods Sold Simplified
Beer cost of goods sold (COGS) can be quite a mystery. What's included? What's excluded? How do you figure it out?
In today's episode we help you solve the beer COGS mystery.
Key points
Use the one-sentence beer COGS technique: Is this cost necessary to make my beer? (If yes, it's COGS. If no, it's not).

The most common beer COGS question: Are my cost of goods correct? We'll provide answers and tools to help you find out.

Strategies and resources to help you reduce COGS and improve margins on your beer.
...more
17min
September 30, 2024The Secret to Taproom Success: A Maniacal Focus on Customer Service
Today we dive into the importance of a 'maniacal focus' on the customer and customer service.
Let's face it...the bar is low for customer service. We have become accustomed to low prices and low service.
However, the key to success in your taproom is excellence in customer service.
Here are some quotes to ponder, and inspiration to focus on the customer in your taproom...
"If you don't care, your customer never will."

"Make the customer the hero of your story."

"There's only one boss, the customer."
We would love to have you join us in the Taproom Success membership. You can learn more here.
...more
18min
September 15, 202410 Old School Taproom Marketing Ideas
In today’s episode we offer up 10 Old School Taproom
Marketing Ideas to bring new guests into your taproom.
How about direct mail?

What if you handed out your business card to get a ‘free beer’?

Perhaps a ‘big tent’ event to create community and bring people together (in YOUR taproom)?
You’ll get the details on these ideas and many more. As a
bonus, we’ll talk about 5 ways to increase guest spending once they get into your taproom.
We’d love to have you join us in the Taproom Success
membership. We are all about sharing ideas in our monthly masterminds, on-demand taproom training, and monthly expert sessions.
...more
26min
August 20, 2024Taproom Marketing Strategies in Tough Times
In today's podcast we talk about the power of combining marketing and finance to boost sales and profits in your taproom.
Key Takeaways
Why NOW is the best time to invest in your marketing plan

How to find the dollars to dedicate to marketing efforts

Marketing ideas that cost zero dollars but yield big results
Want even more taproom marketing ideas?
Join our Taproom Success Membership, where we provide tools and resources to help you achieve success in your taproom business.
P.S. Check out the podcast episode with Julie Rhodes from Not Your Hobby Marketing. Julie provides lots of great ideas to help taprooms improve their marketing efforts.
...more
19min
August 06, 202425% Increase in Taproom Spending with This Simple Tip
In today's episode we share how to use event calendars, ID checks, and staff introductions to help drive taproom revenue.
Key Takeaways
Worried about checking IDs? The data tells us that when a guest is 35+ and asked for their ID they spend 25% more!

Data shows that 45% of taprooms do not have a visible events calendar. Yes, guests are 25% more likely to return when they know about cool upcoming events.
Want more tips and actionable strategies?
Join our Taproom Success Membership. Benefits include monthly mastermind meetings, monthly guest experts, and 24/7 access to our Taproom Success BluePrint training course for taproom managers and staff.
...more
18min
July 22, 2024The Convenience Factor in Taproom Visits
In today's episode we explore the effect that 'convenience' has on influencing customer taproom visits.
How do customers choose where to go have a beer?

hat are the criteria that go into this decision?

And how can you use this information to bring more guests into your taproom?
We talk a ton about the different types of people who visit taprooms, but we don't always talk about why they're choosing that particular location.
Convenience plays a big role in where customers will go. Listen and learn new ways to use this knowledge to bring in more guests to your taproom.
...more
18min

FAQs about Taproom Success:

How many episodes does Taproom Success have?

The podcast currently has 42 episodes available.