Did you know that 4 out 5 taproom staff are not letting customers know about loyalty programs?

That's not a problem, it's a BIG opportunity.

In this episode, we break down the psychology and systems behind successful taproom loyalty programs — and why your staff are the key to unlocking their full potential.

Learn how to train your team to confidently suggest loyalty sign-ups, upcoming events, new beer releases, and merch without feeling “salesy.”

• Make the Guest the Hero: How to frame loyalty programs as tools that benefit the customer, not sales tactics and why value-first language always wins.
• Behavioral Drivers of Repeat Visits: The psychology behind why guests join loyalty programs — and how to design perks that tap into belonging, exclusivity, and VIP experiences.
• Systems That Build Momentum: Simple incentives, training rhythms, and role-playing exercises that help staff confidently champion loyalty and convert guests consistently.

Join the conversation at TaproomSuccess.com!

Not all taproom tasks are created equal. Some simply keep the lights on — others create loyal guests, drive revenue, and strengthen your brand.

In this episode, we break down compliance vs. value-added tasks and share practical strategies to shift more time toward the activities that truly grow taproom success.

• Know the Difference — What compliance tasks are (required, but don’t drive sales) vs. value-added tasks (directly enhance guest experience and revenue)

• Make the Shift — How to streamline or automate compliance work so staff can focus more time on creating memorable experiences and building guest loyalty

• Measure What Matters — Tracking the results of value-added actions so the team sees the impact and keeps improving

Join the conversation at www.TaproomSuccess.com!

Great taprooms aren’t built by guesswork — they’re built by talking to guests, getting feedback, and acting on what they learn.

Today's podcast was inspired by a recent moment Andrew had while he was stuck in traffic. Hint: Ever see those "How's my driving?" bumper stickers. Andrew did. And he called to see how they handled the feedback.

In the episode, we explore how breweries can create a consistent process to gather guest feedback - kind of like "how's my driving?" - act on what they learn, and celebrate wins with their team to drive loyalty, sales, and a stronger culture.

• Ask with Intention — How to talk to guests, ask meaningful questions, and uncover what they truly value

• Close the Loop — Turning feedback into real improvements and showing guests that their voice matters

• Positive Feedback = Team Fuel — Sharing the praise with staff to reinforce great experiences and keep morale high

• Build a Feedback Rhythm — Regular reviews, simple tools (QR codes, surveys, comment cards), and accountability so feedback becomes a habit, not a one-off

Join the conversation at www.TaproomSuccess.com!

In this episode of Taproom Success, we dive into the recipe for a profitable food program.

You'll learn 3 financial best practices to drive margins and 3 operational strategies to simplify your kitchen, highlight your top menu performers, and deliver food guests crave, without overwhelming your team or your bottom line.

Key Takeaways:

• Financial Best Practices:

  • Know your food cost % and contribution margin as dollars matter more than percentages.

  • Use menu engineering to spotlight and sell your most profitable items.

  • Track and control waste with simple systems that boost your bottom line.

• Operational Best Practices:

  • Design a focused menu with crossover ingredients to simplify prep and reduce inventory.

  • Streamline BOH operations with clear SOPs and prep guides.

  • Offer customizable options that give guests choice without adding complexity.

Join the conversation at TaproomSuccess.com!

In this episode, we explore how small, thoughtful actions can create powerful emotional connections with your guests.

From remembering names to celebrating life moments and offering surprise tokens of appreciation, these seemingly tiny gestures are the secret ingredients to long-term loyalty and raving fans.

• Personal Touches Build Loyalty: Remembering a guest’s name or favorite beer shows they matter and they’ll keep coming back.

• Celebrate Special Moments: A handwritten note for a birthday or anniversary turns an ordinary visit into something unforgettable.

• Surprise and Delight: A free sticker, coaster, or small branded item can spark joy and start conversations beyond your walls.

• Consistency Creates Culture: Empower your team to make these moments happen daily. The little things done consistently become your brand.

  
  

  Join the conversation at TaproomSuccess.com!

Are your customers tipping less? If so, what can be done about it?

You have questions, we have answers.

In today's podcast, Andrew dives into taproom data from 1300 unique taproom visits and reveals the results.

Want to increase tips (and sales) in your taproom? Listen to today's episode and get the tips...on tips!

We want YOU to join the conversation at TaproomSuccess.com. Visit to learn more about our monthly masterminds, taproom expert sessions, and on-demand taproom success blueprint.

In today's episode we share 5 book recommendations that will help taproom managers boost profits.

5 Books to Boost Taproom Profits

1. The Great Game of Business. Key takeaway: High involvement planning (inclusion)
2. Open Book Experience. Key takeaway: Weekly huddles (execution)
3. Workshopper Playbook. Key takeaway: Workshop (creativity)
4. The Decision Book. Key takeaway: 50 Strategic models (decisions)
5. Book of Beautiful Questions. Key takeaway: Ask better questions (better answers)

Join the conversation at TaproomSuccess.com!

In this episode, we explore the hidden costs of inaction in your brewery’s taproom.

From neglecting staff training to ignoring menu optimization, we’ll dive into how not making necessary changes can lead to missed opportunities, reduced profits, and long-term stagnation.

If you’ve been putting off improvements, this episode will make you rethink the price of doing nothing.

Bullet Point Summary:

• The Consequences of Inaction: What happens when you don’t implement changes in key areas like staff training, events, or food program optimization?

• Missed Revenue Opportunities: How failing to take action can result in lost revenue streams, lower guest engagement, and missed chances to increase profitability.

• Staff Training & Development: The cost of not investing in staff education, especially in areas like suggestive selling techniques, and the impact on customer experience and sales.

• Event Strategy & Guest Engagement: Why a lack of events and programming can lead to stagnation and reduced guest loyalty.

• Food Program Optimization: The financial risks of not improving food quality, pricing, and profitability in your taproom.

• Urgency to Act: The importance of taking immediate action and how consistent, incremental improvements can lead to long-term success.

This episode is a wake-up call to brewery owners who might be waiting for the “perfect time” to make improvements. It’s time to take action and stop letting opportunity slip away.

Join the conversation: Learn more at www.TaproomSuccess.com!

In this episode, we explore the key drivers of a profitable food program for brewery taprooms.

From menu engineering and using the "platform strategy" to understanding food costs and margins, we’ll discuss how to optimize your food offerings and track profitability in real-time.

Key Takeaways:

• Menu Engineering: How to design a menu that drives profitability by focusing on high-margin items and customer preferences.

• Platform Strategy: Menu design that focuses on a small, core set of ingredients to make a wide variety of offerings (think wraps, burgers, small plates, and bowls!)

• Understanding Food Costs: How to track and control food costs, ensuring your menu remains profitable.

• Using MarginEdge: Real-time financial insights to evaluate profitability and adjust your food program on the fly.

• Data-Driven Decision Making: How tapping into financial tools allows brewery taprooms to make smarter, more informed decisions for sustainable growth.

Want to join the community of Taproom owners and managers working together to drive profitability? Learn more at www.TaproomSuccess.com!

Today on the podcast we share tools, tips, and real-world examples to identify and grow your most lucrative revenue streams to increase taproom profits.

Key Points

• A simple system you can use to find out where you actually make money in your business
• Quick tips to analyze profits by business area: taproom, wholesale, self-distribution
• A fancy spreadsheet to track your cost of goods sold for each beer you sell

We'd love to have you join the conversation at www.TaproomSuccess.com!