In today's episode we explore the effect that 'convenience' has on influencing customer taproom visits.

We talk a ton about the different types of people who visit taprooms, but we don't always talk about why they're choosing that particular location.

Convenience plays a big role in where customers will go. Listen and learn new ways to use this knowledge to bring in more guests to your taproom.

In today's episode we dig into taproom costs and expenses. How to manage and measure them to improve profitability.

We often talk about growing sales in the taproom - how to bring in more guests, engage with them, find ways for them to stay longer and spend a little more - today we talk about the other side of the financial equation: Costs.

How should taproom owners and managers approach this important part of their business?

In business, you need to know your numbers. Those key metrics that quantify success (or failure) in your taproom.

Today on the podcast we talk about the importance of having a bookkeeper to ensure your numbers are complete, accurate and timely.

Key Points

In today's podcast Andrew shares data and insights on customer spending habits in a crowded taproom.

Spoiler alert: On average, customers spend 38% more in a packed taproom.

As they say, a crowd attracts a crowd. And that crowd wants to spend more money in your taproom.

Key Points

In today's podcast learn about managing food margins in your taproom.

Key topics

Today on the podcast we hear from Taproom Success member Blake Edmunds from Studly Brewing Company in Virginia.

Blake shares his journey starting his brewery, creating the theme, and lessons learned along the way.

Today on the podcast we share data from over 2,000 unique taproom visits.

The data shines a light on spending habits by generation: Gen Z, Gen X, Millennials, and Baby Boomers.

Taproom owners and managers can use this information to appeal to the unique needs of each generation.

Key questions asked (and answered!):

Brittany Christensen is taproom manager for Epidemic Ales in Concord, CA and a member of Taproom Success.

Brittany joins us on the podcast today to talk about how she got her start in the brewery business, recent successes, and current challenges.

Spring is a time of new beginnings, and a great time to re-visit your year-end goals and key performance indicators.

In today's podcast, we'll share tips on how to get your taproom business ready for spring, good weather, and increased beer sales.

Today on the podcast we recap ONE THING learned from each of the taproom-focused presentations at the BrewSmart event held in Greenville, NC.

Here's a sampling of the topics covered: