Today on the podcast we dive into Taproom Trends and talk about the hidden profit center of your business: To-Go Beer!

Andrew shares taproom sales data, tips, tactics and strategies to help you drive taproom revenue.

Key questions answered:

In today's podcast, we share 12 metrics you can use to continually motivate your taproom staff.

These 12 metrics are neatly organized into an infographic which you can find here.

Grab the infographic, print it out, share it with your team, and motivate your staff in 2024!

How can you increase sales in your taproom brewery?

Here's one proven idea: The data shows that when your staff offers a guest a flight they spend 27% more.

That's a 27% increase in the average check just by asking a simple question.

In today's podcast, Andrew shares tips on WHEN to offer the guest a flight, and shares even more data on the impact to-go beer sales when a guest is offered a flight.

Key Topics

Data from 2,244 taproom visits shows that guests spend 12% more when the visit begins with a simple welcoming gesture.

The initial greeting is important, but it doesn't end there. A sincere 'thank you' is also a requirement.

Listen to the pod to learn more!

Key topics:

Financial planning and budgeting is an important task, but not always the most fun.

In today's podcast we share tips and tactics to get started on your 2024 budget so that you can achieve financial success in your taproom!

Key Topics:

In today's podcast we talk about tips, tactics and strategies to consider when opening a second (or third, or fourth) taproom location.

Key Questions Covered in the Podcast:

Do you need resources to grow sales in your taproom? Join the conversation at TaproomSuccess.com!

In today's podcast we look at a simple, effective technique that can increase customer spending by 25%.

What is the technique? Introducing yourself to taproom guests.

We'll start with the data. What do the numbers say about what happens on taproom visits when staff offer their name?

Higher tabs and higher tips.

The data shows that the average tab is $45 when staff does not introduce themselves by name, and increases to $56 when they do.

Want to learn more? Listen to the podcast!

For more tips, tactics and strategies to see more success in your taproom? Join the conversation at TaproomSuccess.com.

In today's podcast we talk about motivation. Specifically, how to motivate your taproom staff.

The three most common ways to motivate are providing 1) rewards, 2) recognition, and 3) opportunities.

But there's a fourth way to motivate and it happens to be the most effective: Progress.

Your staff want to know how they can make a difference, how they can grow personally and professionally, and how they can do meaningful work.

Give today's podcast a listen to learn how to use "progress" as a motivator for your taproom team.

Join our community of taproom professionals at www.taproomsuccess.com!

"People won't remember what you said or did, they will remember how you made them feel." -Maya Angelou

In today's podcast, we review how connection leads to engagement, and engagement leads to improved customer service and increased sales in your taproom.

Data Point: Guests who receive a high level of engagement spend 30% more.

When you build relationships with your guests, they will spend more, tip more and come back more often.

For more tips and strategies to grow your taproom brewery business visit www.taproomsuccess.com.

Mid-year is a good time to review and update your taproom business goals. In today's podcast we talk about different goal setting models, tactics to capture the most important numbers, and techniques to plan out the remainder of the year so that you achieve success in your taproom.

Visit TaproomSuccess.com to join the community of taproom professionals!