Taproom Success

By TaproomSuccess.comBusiness Management

Taproom Success episodes

August 06, 202425% Increase in Taproom Spending with This Simple Tip
In today's episode we share how to use event calendars, ID checks, and staff introductions to help drive taproom revenue.
Key Takeaways
Worried about checking IDs? The data tells us that when a guest is 35+ and asked for their ID they spend 25% more!

Data shows that 45% of taprooms do not have a visible events calendar. Yes, guests are 25% more likely to return when they know about cool upcoming events.
Want more tips and actionable strategies?
Join our Taproom Success Membership. Benefits include monthly mastermind meetings, monthly guest experts, and 24/7 access to our Taproom Success BluePrint training course for taproom managers and staff.
18 min
July 22, 2024The Convenience Factor in Taproom Visits
In today's episode we explore the effect that 'convenience' has on influencing customer taproom visits.
How do customers choose where to go have a beer?

hat are the criteria that go into this decision?

And how can you use this information to bring more guests into your taproom?
We talk a ton about the different types of people who visit taprooms, but we don't always talk about why they're choosing that particular location.
Convenience plays a big role in where customers will go. Listen and learn new ways to use this knowledge to bring in more guests to your taproom.
18 min
July 11, 2024How to Control Expenses in Your Taproom
In today's episode we dig into taproom costs and expenses. How to manage and measure them to improve profitability.
We often talk about growing sales in the taproom - how to bring in more guests, engage with them, find ways for them to stay longer and spend a little more - today we talk about the other side of the financial equation: Costs.
How should taproom owners and managers approach this important part of their business?
Create a financial plan, involve your team in the process, and hold weekly huddles to stay focused

Use our specific cost savings opportunities

Train your taproom manager in financial literacy - the ability to understand the most important numbers of your business
16 min
June 18, 2024Why Taproom Businesses Need a Bookkeeper
In business, you need to know your numbers. Those key metrics that quantify success (or failure) in your taproom.
Today on the podcast we talk about the importance of having a bookkeeper to ensure your numbers are complete, accurate and timely.
Key Points
How to select a good bookkeeper

The most important things a bookkeeper will do for your business

One next step you must take to ensure you have good, quality numbers to make data-driven decisions
16 min
June 04, 2024Taproom Data: How a Crowded Taproom Influences Customer Spending
In today's podcast Andrew shares data and insights on customer spending habits in a crowded taproom.
Spoiler alert: On average, customers spend 38% more in a packed taproom.
As they say, a crowd attracts a crowd. And that crowd wants to spend more money in your taproom.
Key Points
How to use events to drive taproom traffic

Strategies for crafting successful encounters with guests during busy times

Tips to use this data to drive taproom sales
19 min
May 28, 2024Managing Food Margins in your Taproom
In today's podcast learn about managing food margins in your taproom.
Key topics
The basic equation: Food sales - Food costs = Food margins

How to us the narrow menu to drive sales and margins

How to set up your taproom financials to track food sales, COGS and margins
18 min
May 23, 2024 Taproom Success Stories with Studly Brewing
Today on the podcast we hear from Taproom Success member Blake Edmunds from Studly Brewing Company in Virginia.
Blake shares his journey starting his brewery, creating the theme, and lessons learned along the way.
28 min
April 02, 2024Taproom Spending Habits by Generation
Today on the podcast we share data from over 2,000 unique taproom visits.
The data shines a light on spending habits by generation: Gen Z, Gen X, Millennials, and Baby Boomers.
Taproom owners and managers can use this information to appeal to the unique needs of each generation.
Key questions asked (and answered!):
Which age range spends the most?

Who tips the highest

Which group is the most profitable?

How do I use this information to drive more traffic into my taproom?
19 min
March 24, 2024 Taproom Success Stories with Epidemic Ales
Brittany Christensen is taproom manager for Epidemic Ales in Concord, CA and a member of Taproom Success.
Brittany joins us on the podcast today to talk about how she got her start in the brewery business, recent successes, and current challenges.
18 min
March 08, 2024 Taproom Strategies: Preparing for Spring
Spring is a time of new beginnings, and a great time to re-visit your year-end goals and key performance indicators.
In today's podcast, we'll share tips on how to get your taproom business ready for spring, good weather, and increased beer sales.

23 min

About Taproom Success

From the publisher's feed

Taproom Success is the only podcast dedicated to providing brewery owners and operators with all the tools needed to run a successful brewery taproom business. Each episode will provide tips and…