Taproom Success

Taproom Success

By TaproomSuccess.comBusinessManagement
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Taproom Success episodes

  • Top Takeaways from the NC BrewSmart Event

    Today on the podcast we recap ONE THING learned from each of the taproom-focused presentations at the BrewSmart event held in Greenville, NC.

    Here's a sampling of the topics covered:

    • Strategies for adding food in your taproom
    • How to build your taproom key metrics dashboard
    • Sustainability and social impact crash course
    • Supporting and employing persons with IDD
    • Building successful internal education programs
    • 28 min
    • Taproom Trends: To-Go Beer

      Today on the podcast we dive into Taproom Trends and talk about the hidden profit center of your business: To-Go Beer!

      Andrew shares taproom sales data, tips, tactics and strategies to help you drive taproom revenue.

      Key questions answered:

      • Are staff better at encouraging beer to go?
      • What does spending look like when staff encourage it?
      • Staff love higher tips. How does to go beer play out in the quest for more tips?
      • Any suggestions for encouraging beer to go?
      • 24 min
      • 2024 Taproom Staff Motivation Metrics

        In today's podcast, we share 12 metrics you can use to continually motivate your taproom staff.

        These 12 metrics are neatly organized into an infographic which you can find here.

        Grab the infographic, print it out, share it with your team, and motivate your staff in 2024!

        24 min
      • Taproom Flights: Proven Strategy to Increase Sales

        How can you increase sales in your taproom brewery?

        Here's one proven idea: The data shows that when your staff offers a guest a flight they spend 27% more.

        That's a 27% increase in the average check just by asking a simple question.

        In today's podcast, Andrew shares tips on WHEN to offer the guest a flight, and shares even more data on the impact to-go beer sales when a guest is offered a flight.

        Key Topics

        • Why Andrew LOVES flights
        • Data from over 8000 unique taproom visits, and what it shows about offering flights
        • On average, taproom staff are offering flights LESS often. What you need to know, and what you need to do about it
        • How encouraging a flight contributes to to-go sales
        • Tips on when staff should encourage a flight
        • 18 min
        • Why Every Taproom Visit Needs a "Hello" and "Thank You"

          Data from 2,244 taproom visits shows that guests spend 12% more when the visit begins with a simple welcoming gesture.

          The initial greeting is important, but it doesn't end there. A sincere 'thank you' is also a requirement.

          Listen to the pod to learn more!

          Key topics:

          • Why it's essential to greet guests upon entering a taproom
          • Key taproom data points
          • Does a sincere "thank you" have the same importance as the initial greeting?
          • Strategies for taproom staff get better at these habits
          • 15 min
          • How to Build the 2024 Taproom Forecast

            Financial planning and budgeting is an important task, but not always the most fun.

            In today's podcast we share tips and tactics to get started on your 2024 budget so that you can achieve financial success in your taproom!

            Key Topics:

            • How to motivate a taproom manager to tackle the budget
            • The first steps a taproom owner or manager should take when preparing the plan
            • How to identify the key players: Who is usually involved in creating the financial plan, and how should the work be divided up
            • The major pieces of the taproom financial plan, and the order in which should these be done
            • Tips to communicate the plan to owners, managers and staff
            • Best practices to help ensure a successful planning process

            • 18 min
            • Tips for Opening a Second Taproom

              In today's podcast we talk about tips, tactics and strategies to consider when opening a second (or third, or fourth) taproom location.

              Key Questions Covered in the Podcast:

              1. Why consider this option for growth, why not just sell more beer through a wholesaler or self distribution? 
              2. How should people plan this out from a financial perspective?
              3. What are the problems that can arise? 
              4. What are the first steps that someone interested in opening a 2nd taproom should take?
              5. Do you need resources to grow sales in your taproom? Join the conversation at TaproomSuccess.com!

                22 min
              6. The Value of Introducing Yourself to Taproom Guests

                In today's podcast we look at a simple, effective technique that can increase customer spending by 25%.

                What is the technique? Introducing yourself to taproom guests.

                We'll start with the data. What do the numbers say about what happens on taproom visits when staff offer their name?

                Higher tabs and higher tips.

                The data shows that the average tab is $45 when staff does not introduce themselves by name, and increases to $56 when they do.

                Want to learn more? Listen to the podcast!

                For more tips, tactics and strategies to see more success in your taproom? Join the conversation at TaproomSuccess.com.

                17 min
              7. The #1 Way to Motivate Taproom Brewery Staff

                In today's podcast we talk about motivation. Specifically, how to motivate your taproom staff.

                The three most common ways to motivate are providing 1) rewards, 2) recognition, and 3) opportunities.

                But there's a fourth way to motivate and it happens to be the most effective: Progress.

                Your staff want to know how they can make a difference, how they can grow personally and professionally, and how they can do meaningful work.

                Give today's podcast a listen to learn how to use "progress" as a motivator for your taproom team.

                Join our community of taproom professionals at www.taproomsuccess.com!

                18 min
              8. Timeless Taproom Strategies

                "People won't remember what you said or did, they will remember how you made them feel." -Maya Angelou

                In today's podcast, we review how connection leads to engagement, and engagement leads to improved customer service and increased sales in your taproom.

                Data Point: Guests who receive a high level of engagement spend 30% more.

                When you build relationships with your guests, they will spend more, tip more and come back more often.

                For more tips and strategies to grow your taproom brewery business visit www.taproomsuccess.com.



                13 min

              About Taproom Success

              From the publisher's feed

              Taproom Success is the only podcast dedicated to providing brewery owners and operators with all the tools needed to run a successful brewery taproom business. Each episode will provide tips and…

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