In today's podcast we look at a simple, effective technique that can increase customer spending by 25%.

What is the technique? Introducing yourself to taproom guests.

We'll start with the data. What do the numbers say about what happens on taproom visits when staff offer their name?

Higher tabs and higher tips.

The data shows that the average tab is $45 when staff does not introduce themselves by name, and increases to $56 when they do.

Want to learn more? Listen to the podcast!

For more tips, tactics and strategies to see more success in your taproom? Join the conversation at TaproomSuccess.com.