As more Gen Z consumers reach drinking age each year, breweries face the question: how can they attract this new audience to craft beverages? To effectively appeal to Gen Z, it’s essential to understand their values, drinking habits, and experiences they prioritize—and how these differ from those of previous generations, like millennials.

This panel will explore Gen Z’s top priorities in a brand, such as transparency, eco-conscious practices, and community involvement, and how these values can guide marketing strategies. Panelists will discuss the various methods they use to attract more Gen Z consumers who are new to the craft beer space. This includes appealing to their wellness-oriented drinking habits and offering beverage options beyond traditional beer. Key areas of focus will also include Gen Z's use of social media for finding authentic recommendations, along with their preference for budget-friendly options and experiences that go beyond just drinking.

This conversation features:

Moderated by: Aaron Sperber (Craft Beer Professionals)

Join us in-person for CBP Connects

Half workshop, half networking

San Diego, CA | December 10-12, 2024

Grab your spot now at cbpconnects.com

Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

In our "What's Going on in..." series we partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conversations can provide you with valuable insights applicable to your state.

Next up: Ohio

This conversation features:

Though separated by over 2,500 miles, Coastal Fermentory and Loose Screw Beer Co. share similar experiences as they work toward the October 2024 openings of their second taprooms. In the first half of our conversation, we’ll explore the challenges, processes, successes, and surprises they encountered before serving a pint. In the second half, we’ll examine how their expectations have matched up to the reality of expansion. Whether you're considering adding a new taproom, currently in the process, or looking to learn from two brewery owners with valuable stories to share, join us for a session on expanding during challenging times.

This conversation features:

Loose Screw Beer Co. is a taproom-centered brewery in Meridian, Idaho, devoted to serving quality craft beer in an inviting atmosphere to all. We're passionate about exceptional customer service and proudly support our local community through various philanthropic efforts, honoring the people who make our city thrive.

Coastal Fermentory has been open just shy of 4 years and is located in Newport News, VA. They specialize in Hazy IPAs and consistently giving back to their community through one of their 70 non-profit partners. A brewery opened by 4 friends who love beer, they are always looking for new opportunities to create memorable events and release new beers.

Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

PART 2

Beer is local. In our quest for success, the most impactful efforts often start in your brewery’s own backyard. As our industry evolves, there is immense value in having a local guild to advocate for, support, and provide resources to your area’s breweries. This session will explore the fundamentals of starting a local guild from the ground up and strategies for actively engaging its members. Our guests—experienced guild leaders—will share how they’ve united their beer communities, discuss effective fundraising efforts, and provide valuable lessons learned. Whether you’re looking to start a guild or strengthen your existing network, this session will offer practical takeaways to help you harness the power of local collaboration.

This conversation features:

Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)

Support the NC Craft Beer Community of WNC: https://drinkncbeer.org/nc-beer-helene-relief

Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference.

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from!

Join us to learn how to make the most of your specialty grains to reduce costs and improve brewhouse efficiency. The industry is more cognizant of finances, and in this session, you will learn how to use brewing ingredients both more sustainably and innovatively. We will focus closely on alternative techniques as well as sustainable practices. Walk away with actionable insights to enhance your brewing process and bottom line.

Join a conversation about what Smart Buying is, why it's important, and how you can start implementing it at your brewery this month. It's not something that happens overnight, but we walk through a few real-world examples of changes breweries have made to start Smart Buying and how it saved them money. We'll also focus on a few ways you can start to implement your program and train your staff to do the same. Questions are welcome about things you might be facing when it comes to brewery buying.

Revenue is the most important part of your business! When revenue comes in consistently and automatically every month you have achieved taproom nirvana!

Buying for your brewery can either be time consuming, costly, frustrating or all of the above. We’ll go over 3 ways to buy smarter and see measurable savings. We’ll also review how to save time in the process, which can be just as valuable to team running a brewery today. The outcome is techniques you can apply in the coming months at your brewery. We’ll also cover a few examples of some recent success from different sized breweries applying these same buying practices.

Beer is local. In our quest for success, the most impactful efforts often start in your brewery’s own backyard. As our industry evolves, there is immense value in having a local guild to advocate for, support, and provide resources to your area’s breweries. This session will explore the fundamentals of starting a local guild from the ground up and strategies for actively engaging its members. Our guests—experienced guild leaders—will share how they’ve united their beer communities, discuss effective fundraising efforts, and provide valuable lessons learned.

Whether you’re looking to start a guild or strengthen your existing network, this session will offer practical takeaways to help you harness the power of local collaboration.

This conversation features:

Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)

Support the NC Craft Beer Community of WNC: https://drinkncbeer.org/nc-beer-helen...

Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference.

Join us in-person for CBP Connects San Diego

Half workshop, half networking

San Diego, CA | December 10-12, 2024

Grab your spot now at http://cbpconnects.com/