Craft Beer Professionals

Innovative Ways to Drive Taproom Traffic


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We’re all trying to get more guests in our taprooms. This session dives into creative, real-world tactics breweries are using right now to increase foot traffic and build consistent taproom momentum. We’ll look at smart event ideas, unexpected partnerships, local outreach, and simple tools that are often overlooked. It’s all about finding innovative ways to stay visible, relevant, and busy.


Panelists:

  • Adrian Pawliszko (Kegshoe/Sippo)
  • Ryan Hetzer (Frothy Beard Brewing Company)
  • Victoria Howell (MoMac Brewing Company/Nansemond Brewing Station)


Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)


Join us in person for CBP Connects New Orleans

December 8–10, 2025

It’s never been more important to connect: https://cbpconnects.com/

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