A full taproom is a happy taproom, but gone are the days of “If you brew it, they will come.” We need new ideas and strategies. We need profitable marketing programs that are proven to put butts on barstools and make money!

This session is for micro to mid-size brewery owners, GMs, marketing managers and head janitors (because you do all these jobs) who want to implement 10X+ ROI marketing strategies at their breweries. We will look at the most profitable membership programs, proven ways to drive repeat visits and tactics to sell through aging beer more quickly.

No “pie-in-the-sky” or fluffy marketing ideas allowed. Just real-world examples, numbers & best practices. This way you can skip the guesswork and start implementing proven programs right away.

Whether your goal is to grow weekday traffic, launch a paid membership, or turn first-time guests into lifelong fans, you’ll leave with a clear action plan tailored to your brewery.

Ross Stensrud accidentally graduated from UCSD while studying lacrosse and spending plenty of time at O’Brien’s. After a brief stint designing pool cleaners (yes, really) in an effort to justify the cost of his degree, he pivoted and began recruiting smart friends to help build app marketing tech for local businesses—starting with music, then golf, and now craft beer with TapWyse. He lives in Carlsbad with his wife Laurel and their two boys, Roscoe (11) and Mason (9). When he’s not working, you’ll likely find him biking down PCH or shuttling his kids to basketball, golf, music, and skateboarding.

Join us in person for CBP Connects New Orleans
December 8–10, 2025
It’s never been more important to connect: https://cbpconnects.com/