When news broke that Magic Rock Brewing sold their fledgling business to Australia's Lion, Twitter started trending with #MagicRock as people in droves started discussing 'What does this mean?!' yet again.

Hot on the heels after independent bottle shop closures and Tesco's all-singing, all-dancing craft beer range moving up a gear, the perfect storm was brewing for emotions to run high and opinions to get aired in the echo-chamber of social media.

So, we felt it was the perfect opportunity to reach out once again to beer writer Matthew Curtis to discuss everything from brewery sell-ups, supermarket beer, and 'Bread Twitter'.