Bṛhad-bhāgavatāmṛta Part 1 Chapter 1 Text 9
All glories, all glories to the all-ecstatic name of Lord Murāri. It makes one put aside such tasks as meditation, ritual worship, and social duties. If a living being even once takes the Lord’s holy name, the name will grant him liberation. That holy name is the greatest source of eternal pleasure and is my very life and ornament.