“When you see a problem, you need to find a solution.” - Brian Branch

Thank you for tuning in to episode 83 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of CUInsight.com. This episode is brought to you by our friends at PSCU. As the nation’s premier payments CUSO, PSCU proudly supports the success of more than 1,500 credit unions.

Across the globe, credit unions have stepped up to serve their members and communities throughout this pandemic. On this week’s show, I’m talking with Brian Branch, President and CEO of the World Council of Credit Unions or WOCCU, about the leadership role credit unions have to make changes both in the U.S. and around the world going forward. Brian and I also discuss some of the success stories he’s seeing on the global stage. 

During the episode, Brian and I also discuss some of the struggles we’ll all likely feel from a global recession. He shares how his team is adapting to further engage with the global credit union community and keep conversations going. Brian also shares his thoughts on why US credit unions must be active in the global credit union community, and why he believes our current crisis is an opportunity for credit unions to build loyalty and grow their membership. 

In the leadership and life hacks portion of the show, we learn about Brian’s 30-year tenure with WOCCU and how the inspiration has changed with time on the job. He tells us about developing the ability to make difficult decisions, how mentors have helped shape his career, and what people can do to get involved with WOCCU. Brian also shares a big win from early in his career with WOCCU when he helped change the credit union model in Latin America.

We learn in the rapid-fire section that Brian wanted to be a paleontologist when he grew up. We also find out that a trip to Mexico in high school inspired Brian’s love of traveling. Brain shares that he loves riding his bike or walking when he has a day off and that his favorite album of all time is Sticky Fingers by The Rolling Stones. If you have ever wondered about the global credit union community, this is an episode you don’t want to miss.

Find the full show notes on cuinsight.com

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Books mentioned on The CUInsight Experience podcast: Book List 

How to find Brian:
Brian Branch, President and CEO of WOCCU
[email protected]
www.woccu.org
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