Hello I'm Brian Cooke.
This is Note # 18 on Career Success in Business
Is the work you are doing today creating or eroding value in your business?
Simple as they may seem, here are six fundamentals every employee in a growing, profitable business ought to know.
Customers. A business will succeed when it solves significant client problems, meets client expectations, and anticipates clients’ future needs. What problem is your business solving? Is the work you are doing making a difference for your customers? Is your business growing through repeat business from satisfied customers and additional business new accounts?
Products and Services. Customers pay for products and services that make a difference in their lives. Do you understand what your customers require? Do you design, engineer, and deliver products that meet client expectations? Do you simplify your design and eliminate features that do not add value? Is your work evolving and adapting to changes in your customers’ lives? Are your products reliable and defect free?
Sales Revenue. Sales are fuel required for a business engine. Sales reflect and affirm value clients believe they receive from your products and services. Are your sales trends positive? Are you meeting or exceeding sales forecasts? All customers matter but some customers matter more than others. What are your current sales from key accounts? How well are you pursuing and winning sales from new customers?
Cost/Expenses. Over time, successful businesses reduce cost to produce or deliver services and increase efficiency in overhead and general expenses. These efficiencies are tied to higher volume of production and relentless ongoing cost saving initiatives. What are you doing today to increase your productivity and efficiency? How could you accelerate process improvement and innovation to achieve efficiencies or cost reductions?
Gross Profit = Sales Revenue – Cost of Goods Sold.
Gross profit is the profit a business earns after deducting the direct costs of making and delivering its products or services. To increase gross profit, a successful business could: increase prices; reduce direct cost of goods sold; reduce scrap, waste, or unsold inventory; sell a greater quantity of more profitable products; and introduce new, more profitable products. What are you doing to help your company increase gross profit?
Cash Flow. Cash flow is the net amount of cash moving into and out of a business on a daily or periodic basis. Positive cash flow enables a business to pay its bills, settle its debts, reinvest in its business, and pay its shareholders. To assure and improve cash flow, successful businesses: reduce cycle time for production; ship and deliver product on-time; invoice promptly; offer favorable pricing or discounts for early payment; and manage inventory to accelerate turnover and eliminate slow-selling products. What are you doing to help improve cash flow?
Is the work you are doing today creating or eroding value in your business?
Once you understand how your business makes and loses money, you increase your ability to contribute to business change, growth, and performance. This is good for your company and your career!
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