 Brian Dean has been called an SEO genius for his search engine optimization courses, so it probably shouldn’t have been a surprise when Semrush, a publicly traded SEO software company, came knocking.  What was surprising was that Semrush paid $5 million for Brian’s one-employee company.

Ep 438 Brian Dean, "SEO Genius", on Getting $5 Million for Backlinko, a One Employee Company

Built to Sell Radio is a weekly podcast for business owners interested in selling a business.  Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business.  Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.

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 This episode of Built to Sell  Radio, features Kevin O’Connor, a pioneer in digital advertising and founder of DoubleClick.      Kevin's vision transformed the online advertising industry, making DoubleClick a dominant force in digital marketing before its $3.1 billion acquisition by Google.    

Ep 441 Inside Google’s $3.1 Billion Acquisition of Kevin O’Connor’s DoubleClick

 In this episode of Built to Sell Radio, Seth Godin, a renowned entrepreneur, best-selling author, and speaker, shares insights gained from his experience, including selling his company, Yoyodyne, to Yahoo! He has authored 21 best-selling books, including notable titles like Permission Marketing, The Dip, Linchpin, Purple Cow, Tribes, This Is Marketing, and What to Do When It’s Your Turn (And It’s Always Your Turn).    Join us as Seth unpacks strategies to make your business more appealing to potential buyers and provides guidance for designing your successful exit.  

Ep 440 Seth Godin: Why Great Businesses Are Bought, Not Sold

In this week's episode of Built to Sell Radio, we are joined by William Ury, the co-founder of the Harvard Program on Negotiation and the International Negotiation Network with former President Jimmy Carter. Drawing from his extensive experience in high-stakes diplomatic negotiations, Ury shares invaluable strategies to help you punch above your weight in a negotiation to sell your business. From understanding buyer motivations to mastering negotiation processes, you will gain actionable insights from one of the world's foremost negotiation experts.

Ep 439 Selling Your Business? Why Nice Gets You More - with William Ury, Co-Founder of the Harvard Negotiation Program

 This week we’re featuring an interview with John Rood, who built Next Step, a test prep business that helped students prepare for the medical school admissions test (MCAT). John Rood built Next Step to almost $10 million in revenue, with EBITDA margins ranging from 20–40% before selling to New Harbour Group, a private equity business doing a roll-up of test prep companies.    Although it was a financial windfall for John, his exit left him feeling empty inside. John drifted and ended up having a difficult time processing his newfound life, which led him to consider if other founders struggled with life post-exit. He began interviewing other entrepreneurs who had sold and is now putting the finishing touches on a book called Beyond the Exit, which will come out later this year.

Ep 438 Brian Dean, "SEO Genius", on Getting $5 Million for Backlinko, a One Employee Company

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