Summary

In this episode, Alan Stoddard, Kenneth Priest, and Brian Kelly discuss the effective use of social media and technology in church planting. They explore the philosophy behind social media use, the importance of having a website, and how to utilize email marketing through platforms like MailChimp. The conversation also covers creating engaging video content, measuring the effectiveness of social media strategies, and the significance of personal connections with the congregation. Additionally, they discuss the integration of AI in content creation and the importance of time management in social media engagement.

Takeaways

• Social media is essential for modern church communication.
• Encouragement and ministry should be the focus of social media.
• A website is crucial for church identity and information.
• MailChimp helps streamline email communication with the congregation.
• Video content can enhance engagement and connection.
• Personal interactions are more valuable than analytics.
• Consistency in communication builds trust and connection.
• AI can assist in creating polished content efficiently.
• Time management is key to effective social media use.
• Text messaging can enhance communication with the congregation.