Retail Is Your Business - retailtech and retail innovation

Brian Laney of Alert Tech and Fred Maxik of Healthe Lighting - Making Fitting Rooms Safe Again


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How do you keep a fitting room safe in a pandemic? As apparel retailers move to re-open physical retail locations in a world ravaged by a pandemic, one challenge is that customers simply don’t feel safe in the fitting room. It's crucial to build confidence in the inshore experience with both customers and associates. Two companies, Alert Tech and Healthe Lighting, have brought together their technologies to provide a solution right now for retailers, using Far UVC lighting. It is an effective visible system that cleans the air and surfaces using existing infrastructure. Alert Tech's VP of Sales Brian Laney and Healthe's CTO Fred Maxik unpack the story and possibilities.

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Retail Is Your Business - retailtech and retail innovationBy MouthMedia Network

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