In this episode, Jason, Scott, and Brian discuss:

Why people are afraid to niche themselves

Running with your niche 

Surrounding yourself with a team

Learning to check your ego 

 Key Takeaways:

Business owners are afraid to niche themselves because they think they need a wide target market. However, it’s been proven time and time again that it’s so much more effective to reach out to and attract a specific kind of target audience. 

Once you find a niche, run with it. When you’ve become an expert in a field, lean into it and find a way to inject your own uniqueness into it. 

The only way to truly win is to win together with others. You can’t be good with everything, you need to surround yourself with a team and trust them. 

Learn how to check your ego. Don’t let it get in the way of the collective success of the team. Ego is a motivator, it allows you to take pride in things and to keep you going but if you let it control you, it’s going to sabotage your success. 

 "Winning for the team and the mission and the organization is going to feel way better in the long term. It's going to have a way better payday, everybody's going to be happier. You need to put yourself and your selfishness aside and focus on the long term." — Brian Littlefield

About Brian Littlefield: He is an experienced entrepreneur with a demonstrated history of success in the consumer products industry. Skilled in Product development, Leadership, Management, Public Speaking, and Project Management. Strong business development professional with a Bachelors (B.A.Sc.) in Business Administration and Management. 

Connect with Brian Littlefield: 

LinkedIn: https://www.linkedin.com/in/brian-littlefield-52933450/ 

Connect with Jason and Scott:

Website:   https://henderxcapital.com/masteryourmillions

Twitter:  @MasterYourMs

Facebook: https://www.facebook.com/groups/realestateinvestorsofutah 

Instagram: @MasterYourMs

Email: [email protected], [email protected]