The POSSIBLE Miami Marketing Conference & Expo 2025, held April 28–30 at the Fontainebleau Miami Beach, brought together leaders from marketing, media, and technology to explore innovation, growth, and the future of digital advertising. This interview highlights key insights from the event, focusing on how brands and platforms are driving measurable business value in a rapidly evolving adtech landscape.

In this conversation, Futurist Ian Khan speaks with Brian McVey, Chief Revenue Officer and Co-Founder of Fluency, and Eric Mayhew, Co-Founder and President/Chief Product Officer. Together, they discuss Fluency’s Digital Advertising Operating System, revenue growth strategies, and how smarter technology is reshaping modern advertising and marketing performance.

Ian Khan is a globally recognised emerging tech leadership expert. A practising Futurist, Creator of the Future Readiness Leaders Circle, Multiple times author including "Metaverse for Dummies", Filmmaker and Storyteller on PrimeVideo and Emirates Airlines, one of the worlds largest airlines with 10 Million passengers per year. Ian's ground breaking work has been featured on CNN, the BBC, Fox, Bloomberg, Wharton Daily, ArabNews, RT, CoinBase, Korea Times, Spanish Daily Expansión, Ian hosts the worlds largest Future Readiness leadership networks, bringing together high performance entrepreneurs and leaders on a common mission to build future ready and undisputable businesses. Khan's new book is titled "Undisruptable" and is scheduled to release in early 2024.

Visit Ian at www.IanKhan.com