I interview Mayor Rex Parris from Lancaster, CA who is recognized as one of the most successful and innovative trial lawyers alive today. Rex handles a wide variety of cases, ranging from severe personal injury to class actions, products liability, and business torts.

Rex has obtained numerous multi-million dollar verdicts, settlements, and judgments on his clients’ behalf, including 2009’s highest jury verdict in the United States ($370 million).  In 2013, PARRIS law firm reached the impressive milestone of over $1 billion in verdicts and settlements.

• How starting as a defense lawyer shaped his abilities to be a great plaintiff lawyer.
• How lawyers can use cognitive science to help improve their persuasion and structure their argument.
• Actions to improve your ability in front of a jury using horizontal segmentation.
• How data and cognitive research will make the current trial system unsustainable in the future.
• His take on facial micro-expression software used in jury trials allowing him to slice up which emotional elements was most amiable to certain parts of the case.
• How anchoring works and keeping the verdict from being “pulled down.”
• The right body postures, eye contact and the critical difference that they can make on the verdict.
• How to counteract the conformity bias.

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