Brian Pasch Podcast

By Brian PaschBusiness Marketing

Brian Pasch Podcast episodes

September 27 FourEyes Empowers AI Builders: The Next Generation of Retailing Software Is Here
Join me as I discuss AI enablement with David and Melody and share what we learned at the Learn Claude for Dealers builders event in Atlanta. Any dealers who is considering building tools with AI should watch this episode.
41 min
September 23 AI Builders Now Have API Access To the Active Shopper Network
Join me as I sit down with Megan Horton and Wally Burchfield from Client Command to discuss how AI builder using Claude, ChatGPT, and other tools can now optimize marketing and sales campaigns using the Active Shopper Network (ASN) API connector.
29 min
September 18 Reimagining Video Marketing
Join me Owen Moon and Kevin Kulma as we discuss the last latest Pasch Group research report on streaming and connect TV advertising and the new era of measurement and accountability.
41 min
September 17 Dealers Need More Transparency From Their OTT and Streaming Partners
Join me and Owen Moon & Kevin Kulma from DealerStream to discuss our latest OTT and streaming research report and why dealers need to know where their advertising dollars are going. We explore the pitfalls of chasing low CPMs, the importance of transparent reporting, and how targeted streaming campaigns can build local brand awareness and support growth across sales and service.
41 min
July 16 Dealers Need Technology Partnerships To Manage Their First Party Data
Join me and Charlie Daniel & Chuck Bratton from FPT Americas to discuss the trends of dealer groups investing in technology to manage their first-party data and how FPT can come alongside dealer group leaders to make their operational vision a reality.
35 min
May 06 A Fresh Perspective on Automotive AI Strategies
Join me and Albert Thompson, CEO of ID Privacy AI to discuss his insights and suggestions for dealers on how to build the proper AI tech stack. You will not want to miss this conversation and the data Albert shares.
49 min
April 23 The Details Behind the AutoAlert Acquisition by PureCars
Join me and Jason Wiley, Chief Strategy Officer of PureCars on the strategy behind their recent acquisition of AutoAlert and how this will fulfill their direction of being the dealers unified lifecycle marketing platform. PureCars CEO Lauren Donalson will be at DMSC to answer dealer questions as well.
34 min
April 14 JD Power More Than Just Trophies | Driving Dealer Success with Automotive Solutions
Join me for a conversation with Doug Betts, President of Automotive and Dealer Solutions at JD Power. We explore JD Power's dealer solutions portfolio and discuss how their automotive solutions help dealerships reduce waste, gain actionable insights, and achieve their sales objectives. #podcast #dealershipsolutions #jdpower
41 min
April 10 Your AI Greeters Are Not Designed To Sell - Fix Your Digital Handshake
Join me and Ted Rubin as we discuss why dealership AI greeters aren't effectively meeting the needs of today's online shoppers, especially when they engage with your chat tool. As the customer journey continues to shift on your dealership's website, that first interaction has become a "digital handshake," and it's a critical moment for building trust. The most successful dealers will find the right balance between AI and real human interaction. Using AI to initiate conversations, then quickly transitioning to real people who can guide customers through the buying journey. Check out our latest podcast to ensure you are offering a strong digital handshake. #podcast #digitalmarketing #dealershipaitools
34 min
February 03 Mobility Global: A New Public Spinoff of S&P Global Mobility Focused on Automotive Retail
Join me and Aaron Baldwin, President of Sales Solutions at Mobility Global, a newly formed public company spun out of S&P Global Mobility. You won't want to miss the innovation and updated customer experience Mobility Global plans to deliver with faster, cleaner, data-driven solutions!
#podcast #mobilityglobal #automotivesolutions
16 min