What happens when the automotive industry's biggest blind spots finally get called out? In this new episode of In Search Of, Dan Barker and Wikimotive Co-Founder Zach Billings sit down with Brian Pasch - author, researcher, conference founder, and one of automotive retail's most respected voices.Together, they unpack what's actually hurting dealership performance today: bloated websites, missing ASC events, broken measurement, AI hype cycles, and an industry-wide lack of continuing education. This conversation is an unfiltered look at the uncomfortable truths dealers need to face - and the actions leaders can take right now to get ahead.

Join me and Dan Mcallister, CRO from BLiNKAI as we discuss how their platform works to accelerate revenue in Fixed Operations. This platform provides innovative ways to unlock new revenue opportunities by filling gaps in staffing resources. Don't miss BlinkAI at this year's MRC as they showcase how AI is transforming Fixed Operations strategy! #dealershiptools #automotiveaisolutions #podcast

Join me and David Solar, CEO of Liminal, and two of his clients from Morgan Auto Group and Modern Automotive Group as we discuss how their CDP platform is filling gaps needed to execute a powerful data activation strategy. Liminal is a new sponsor at MRC and is ready to showcase its technology to dealers who want their ROI to be measured in weeks, not months. #podcast #cdpplatform #dealershiptools

Join me and Ted Rubin of ActivEngage as we discuss the power of live human assistance on websites for active shoppers. Do consumers need more data or do they want to establish a connection? Do they want to fill out forms or get their answers right away? Why are dealers acting like they control the information which is so readily available online? We discuss it all in an active discussion on Smart Balance: the right amount of human touch powered by AI insights. #automotivemarketing #aiinsights #automotivewebsites #podcast

Breaking News: Brian Pasch sits down with Ben Chodor, CEO of CallRevu, to unveil a major strategic investment partnership aimed at accelerating global growth, driving product innovation, and expanding AI-powered solutions.

Join Brian Pasch as he sits down with the CEO of Spyne, Sanjay Varnwal, to discuss how their platform grew from an AI-powered merchandising to a framework of AI agents. Learn how their technology can fill gaps in sales and service processes at your dealership, keeping your team ahead of today's automotive trends! #aitools #aisoftware #automotivemarketing #podcast

Join Brian, Matt, and Aaron as they discuss a new strategic initiative and deep data integrations to help dealers retain customers, increase engagement, and be more effective in growing market share. Stay up to date with the latest automotive trends to be sure you are making the most of your data and marketing efforts!

#automotivemarketing #dataintegration #customerretention #podcast

Join Brian and Aaron as they discuss the data centric roadmap for automotiveMastermind customers who are seeking to elevate the value of their first-party data! Learn how you can make the most of your data for continued success at your dealership! #autmotivemarketing #dealershipmarketing #firstpartydata #podcast

DriveCentric's new CEO Matt Leone sat down with Brian Pasch to discuss his vision for the communication platform which includes API integrations and data partnerships. Stay up to date with the latest trends in automotive marketing success with leaders in the industry! #apiintegration #dealershipmarketing #automotivemarketing #podcast

Join Brian, Eric, and Tom as they discuss the insights from the new Urban Science and Harris Poll on US auto shoppers and their current concerns and buying interest. Don't miss the overview and the opportunity to get a copy of the survey data. Hear from the experts on how you can apply this data for a stronger digital marketing strategy! Link to the pole: https://www.urbanscience.com/harris-poll-report/ #evinsights #automotivemarketing #digitalmarketingtrends #evmarketresearch