In this episode of Marketing Reboot, host Josh Anderson speaks with Brian Potter, a senior fellow at IFP and author of 'The Origins of Efficiency.' They explore the historical context of efficiency, its principles, and how it applies to various industries, particularly construction. Brian discusses the challenges of improving efficiency in construction, the importance of repetition and learning curves, and the impact of AI on future efficiency gains. The conversation also touches on design considerations for manufacturing and the relevance of these concepts in marketing and service-based industries.
Connect with today's speakers:🔗 LinkedIn https://www.linkedin.com/in/josh-anderson-diy/🔗 https://ifp.org/author/brian-potter/