In this episode of Making BIG Shifts, host Josh Anderson sits down with Alejandro Sahuquillo, author of The Musk Way: Cracking Elon Musk’s Playbook to Disrupt Any Market. Alejandro shares the story behind writing his book and the deep research he conducted into Elon Musk’s entrepreneurial methodology. After launching a startup himself and investing in Tesla, Alejandro became fascinated with how Musk repeatedly builds world-changing companies.

In this episode of Making BIG Shifts, host Josh Anderson sits down with Jessica Miller, a business coach who helps entrepreneurs uncover hidden money in their businesses and dramatically increase profitability. Jessica shares her journey from corporate brand strategy in the pharmaceutical industry to entrepreneurship after a life-changing health scare. What began as mindset coaching evolved into a powerful consulting framework that helps businesses identify profit levers—the small, high-impact changes that can generate massive financial results.

In this episode of Making BIG Shifts, host Josh Anderson sits down with Hannah Mizelle, founder of Agency 102, to talk about the journey from freelance marketing consultant to running a growing marketing agency. Hannah shares the story behind starting Agency 102 during the COVID era, the moment she decided to leave traditional agency life, and how a simple freelancing opportunity turned into a full team working with clients across multiple industries. She also explains how her agency focuses on high-quality content marketing, strategic messaging, and helping companies adapt to modern marketing trends—including AI search visibility and video content.

In this episode of Making BIG Shifts, we sit down with Ali Garbero, brand messaging specialist and founder of Write Brand Marketing, to break down what truly makes marketing work—and why most businesses get it wrong. Ali shares her journey from corporate employee to real estate entrepreneur to marketing expert, revealing the key lessons she learned about building a business, finding your niche, and creating messaging that actually converts. At the core of her approach is one powerful idea: marketing should always tie back to revenue.

In this episode of Making BIG Shifts, host Josh Anderson sits down with Ross Goldberg, founder of Immortal Marketing and author of Authority Website Schema: The Complete Schema Markup Implementation Guide for Entrepreneurs and Authors. Ross shares his incredible journey from launching an internet business in 2005, surviving a life-threatening coma, and becoming one of the early pioneers in SEO. Today, Ross focuses on helping entrepreneurs build authority-driven websites that rank not just in Google; but in the rapidly evolving world of AI search engines and recommendation systems.

In this episode of Making BIG Shifts, we sit down with Seva Ustinov, CEO of Plurio AI, an AI agent platform transforming how performance marketers manage campaigns and optimize results. Seva shares his journey from building a marketing agency to launching an AI-powered platform that can automate up to 90% of a performance marketer’s daily work. We dive deep into how AI agents are reshaping marketing operations—and what the future looks like when businesses shift from manual workflows to autonomous systems.

In this episode of Making BIG Shifts, Josh Anderson sits down with Bill Miller, CEO advisor, Zabooom, co-founder, and author of What Every CEO Must Know. Bill shares the real challenges first-time CEOs face, from leadership blind spots and decision-making mistakes to building trust with teams and boards. He explains how confidence, communication, and structured thinking frameworks help leaders make better decisions under pressure. Bill also explores how AI tools are transforming leadership, strategy, and the way CEOs prepare for high-stakes decisions.

In this episode of Making BIG Shifts, host Josh Anderson interviews Joel Block, a former professional blackjack player turned entrepreneur and CEO of the Advantage Player Institute. Joel shares his journey from the casino tables to the boardroom, emphasizing the importance of strategic thinking and a winning mentality in business. He discusses the challenges of transitioning from gambling to business, the significance of empowering middle-sized companies, and the art of making impactful decisions. Joel also highlights the need for businesses to play to win rather than playing not to lose, and he offers insights on raising capital and the transformative power of the Advantage Player Institute.

In this episode of Making BIG Shifts, host Josh Anderson interviews April Dunford, a renowned positioning expert and author. They discuss the importance of market positioning, how it drives growth, and the common mistakes companies make in their positioning strategies. April shares her experiences in product repositioning and the transformative impact of effective positioning on organizations. The conversation also touches on personal branding for founders, misconceptions about positioning, and the necessity of team alignment to execute effective positioning strategies. April concludes by discussing her updated book on positioning and sharing insights on navigating market changes and competition.

In this episode of Making BIG Shifts, host Josh Anderson interviews Brandon Tidd, author of 'The 10,000 Minute Mindset.' They discuss the transformative power of AI in learning and personal development, emphasizing the shift from traditional 10,000-hour mastery to achieving functional competence in just 10,000 minutes. Brandon shares insights on the craft framework, the importance of passion and portability in learning, and how AI can democratize knowledge. The conversation also touches on practical applications of AI, the future of software as a service, and the significance of community engagement in navigating the evolving landscape of technology.