In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Brianna Doe, Senior Demand Generation Manager at Inventables. Brianna explains the importance of the customer experience and how you should pull your audience in and take them on a journey.

Brianna Doe is a marketing leader with ten years of experience driving growth and revenue and building engagement communities. She's driven over a million and monthly revenue two times the email subscribers and grew social channels by 70% for one of her customers.

This podcast is powered by MKG Marketing. Finally!! A Digital Marketing agency you don't have to micromanage. Besides, growth shouldn't be this hard.

Chapters
00:00 Intro and LinkedIn Fame
 04:05 From Film School to Funnels
 08:50 What Is Customer Engagement
 14:20 Trust vs Relationship
 19:45 Personalization Beyond the Name
 26:00 Data Ethics and Web3
 32:30 Stepping Into Their Shoes
 38:15 Messaging Makeover
 43:00 Surprising Channels
 47:30 Measurement in a Dark Funnel World
 53:15 Loyalty, Referrals and the Next Step
 57:00 Wrap-Up and Words of Wisdom